POIMKA

Landscapes by Joseph Ford

"I was born in London in 1978. I began taking pictures while I was doing my degree in French and Italian at the University of Cambridge and got my first break in 2004 with an advertising campaign for TBWA Paris.

Since then I’ve been lucky enough to work for clients around the world, mostly shooting advertising and editorial images of people on location or in studio. Over the last few years I’ve also been commissioned to photograph landscapes and aerial images. Recent campaigns have ranged from shooting close-up still life for Hasbro to becoming a PADI qualified diver for an underwater shoot in Guadeloupe.”

Soft Light

Soft Light is a soft and flexible light shade made of foamed polyurethane. It can be placed in unused spaces like cavities in furniture and other places as an object that fills a void in one’s living environment. Its warm and tangible surface invites to touching and literally feeling light. The result is a light which is extremely flexible in use without having a technical characteristic.

Hand made wood and grass mini planter jewelry by Mr. Lentz