Pipes App

Through this blog I’d love to share my experience & learnings from our marketing campaign that received over 850,000 visitors in less than a weeks time.

How you kick off your A.M. can set the momentum for getting things done all day. Enter these power habits to boost productivity.

Through this blog I’d love to share my experience & learnings from our marketing campaign that received over 850,000 visitors in less than a weeks time.

It was April 2011, a great time to be young and an Indian. Technology was no more just synonymous with Silicon Valley as India’s startup ecosystem was finally finding its feet. Flipkart was still selling books, SnapDeal was offering coupons with deals, while Zomato was yet to raise its Series A funding.

It was April 2011, a great time to be young and an Indian. Technology was no more just synonymous with Silicon Valley as India’s startup ecosystem was finally finding its feet. Flipkart was still selling books, SnapDeal was offering coupons with deals, while Zomato was yet to raise its Series A funding.

On March of 2014, Flipboard acquired Zite. So many of us who used to read about things we love, couldn’t anymore. Zite’s app was never updated to support the latest operating systems and latest devices thus starving us off the experience we initially got. That is when we thought of doing something about it.

On March of 2014, Flipboard acquired Zite. So many of us who used to read about things we love, couldn’t anymore. Zite’s app was never updated to support the latest operating systems and latest devices thus starving us off the experience we initially got. That is when we thought of doing something about it.

Growing your following on social media requires being methodical, not magical.

On March of 2014, Flipboard acquired Zite. So many of us who used to read about things we love, couldn’t anymore. Zite’s…

There are two types of people who decide to become entrepreneurs, some who join for the promise of wealth or power and others who are more interested in creating something of their own and watching it grow. A few years into this profession, each and every entrepreneur will face these 5 truths at some point and learn from them.

News applications dominate the global technology app market, but most applications offer similar news services on varying interfaces. We at Pipes took on a mission of developing a product that personalises news for each user. After months of testing the app through avid news readers, we are delighted to announce the launch of our first full version.

On March of 2014, Flipboard acquired Zite. So many of us who used to read about things we love, couldn’t anymore. Zite’s…

News applications dominate the global technology app market, but most applications offer similar news services on varying interfaces. We at Pipes took on a mission of developing a product that personalises news for each user. After months of testing the app through avid news readers, we are delighted to announce the launch of our first full version.

Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving forward. As Joe McCaffrey, head of social media at Brooklyn-based agency Huge, put it, “Not a day goes by that I’m not writing or seeing something new” in the social space.The question remains: Which platforms will lead the pack, and how can agencies navigate a landscape that threatens their core business model?Some see a silver lining in the growing influence of social networks. McCaffrey said, “There’s lots of mutual respect between agency and platform partner. We’re all trying to bring good ideas to the table.”Tony Effik, vp of media and communications at digital-first agency R/GA, told Adweek that Facebook in particular has demonstrated “continuous improvement” in serving its advertising partners. He said, “If you spend enough, they will give you privileged information” drawn from endless pools of user data, adding, “There’s still a whole world of creativity in social media that we haven’t yet tapped into. … We’re just playing along the edges.”Others aren't as optimistic. BlitzMetrics chief technology officer Dennis Yu told Adweek, “Agencies can’t keep up. Facebook plays nice with them, but they still for the most part have a Mad Men-style, interrupt-your-experience mentality.” Yu believes this approach will continue to grow less relevant as consumers’ expectations change and social platforms demand a higher percentage of each client’s marketing spend.Here are snapshots of the four leading networks and their newest ad offerings: