Week 10: Digital Citizenship and Conflict: Social Media Governance
Facebook Shutting down its News Tab in Australia
Power Move or Good Governance
While several online news outlets publish articles on Facebook’s announcement to stop paying Australian news publishers, it is clear how they feel about this issue. However, Facebook responded in a blog post that the move was calculated and decided based on its users’ lack of engagement with this form of content. At first glance, both arguments seem to have some truth, but further inspection leaves some questions for readers.
A power move in its simplest form?
The main criticism of Meta is that it has profited from local news publishers for many years. When told not to do so anymore, they decided to completely cut off that source of income and move on to other forms of content to increase their profit. Post-COVID, the world moved and stayed online. Companies have spent a lot of money on online marketing, and online content has become a hot commodity for online marketing. To ensure fair use of news article content online, Australia has demanded that companies enter deals with new publishers and pay for the news content. When the world suffered from a global pandemic, and news was crucial, Facebook agreed to pay the funds. However, they have now declined to pay and have pulled out. This has stunned many news publishers, as the funds they needed to maintain and further their growth were gone (The Age’s View 2024). They grew to meet the growing demands for high-quality news content and got left in the dust by the social media typhoon. This shift can heavily and negatively affect the Australian economy and many news publishers.
The ever-growing market demands new content
On the other hand, people are moving away from Facebook as a news outlet. At the height of COVID-19, many people flooded Facebook for news of areas around them, the most up-to-date national news, and even news from their home country. Facebook has become a major information hub, so it makes sense that they would be willing to pay to use the news content. However, our social media usage has changed over the past three years. We have moved from an intense desire for news to sources of humor, inspiration, and relaxation, a need that matches our stressful lives as the world recovers from the global pandemic. Seeing a drastic change in their users’ needs, Facebook needs to carefully consider how they use their resources and how they can improve user satisfaction (“Meta Says It Will Stop Funding News in Australia, Prompting Backlash” 2024).
1,146 likes, 15 comments - techcrunch on March 4, 2024: "Mark your calendars for April 2024 🗓️ Meta is trying to distance itself from news
Conclusion: Maybe a little bit of both?
Perhaps this decision is not made for one main reason but for many points combined. As a multinational tech conglomerate, it makes sense that Meta would want to maintain its autonomy over the contents of its platforms. The lack of control over the news content and the heavy shift in their users’ preferences can contribute to their decision to opt out of the deal.
References
“Meta Says It Will Stop Funding News in Australia, Prompting Backlash.” Al Jazeera, 1 Mar. 2024,www.aljazeera.com/economy/2024/3/1/facebook-owner-meta-to-end-deals-funding-news- in-australia-germany-france. Accessed 24 Mar. 2024.
The Age’s View. “Content Deal with Facebook, Google Critical for Australian Journalism.” The Age, 28 Feb. 2024,www.theage.com.au/politics/federal/content-deal-with-facebook-google-critical-for-australian-journalism-20240227-p5f831.html. Accessed 24 Mar. 2024.














