Sino pa nga ba ang makakaintindi sa kalagayan ng nakararami sa atin kundi ang katulad nating lumaki din sa hirap? Happy Birthday, Jojo Binay!
This advert shows Binay during his childhood years. Grieving after the death of his mother. He said that the death of his mother was due to poverty, as a result, they do not have access to healthcare. At the end, Binay said that he experienced what we are experiencing too, and that we will have no one to help but ourselves.
This is clearly a fallacy of appealing to pity. It seems like Binay is becoming an expert at this. He uses his life under poverty to sway the voters. Using his tragic life to relate to the masses and to gain their sympathy.












