Martins Blog

7 Digital Marketing Trends for Nigerian Brands in 2017

Here are 7 digital marketing trends for brands in Nigeria, looking to win with digital in 2017.

I hope you find them useful.

I have read quite a number of digital trend forecasts for 2017 from different global bodies, while several were great, I feel many don’t quite focus on the peculiarities of Nigeria/Africa closely enough to be relevant. The idea behind this article is to try to localize what…

Some thoughts on Innovation…innovating from the flanks

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings. We live in interesting times, times where “business as usual”  has become quite dangerous with technology now playing a major role in innovation acceleration, becoming an equaliser of sorts. Businesses that aren’t taking advantage of these times are taking a big…

Ebook – The Challenges of E-commerce Businesses in Nigeria

You can find the original article here

Here is the presentation deck.

The challenges of E-commerce businesses in nigeria – Ebook version from Stanislaus Olusegun MARTINS

Infographic – The Challenges of E-commerce Businesses in Nigeria

You can find the original article here

Here is the infographic.

Another pretty lengthy article from me :-)

* All the mock-ups presented are just for illustration only and do not represent any sort of endorsement by the product owners.

I want to share a few thoughts about the e-commerce space in Nigeria and offer a nice option to help the space grow not just in Nigeria  but also on the continent. I would like to call my idea an innovation and not an invention…

The challenges of e-commerce businesses in Nigeria

A while back I wrote a piece about e-commerce as a whole in Nigeria. As part of the article I touched a bit on the challenges of running an e-commerce business in Nigeria. That article got a bit of attention online so I decided to do a follow up and focus on the challenges of running an e-commerce business in Nigeria.

If you are thinking of getting into this space in Nigeria then you really…

A while back I wrote a piece about e-commerce as a whole in Nigeria. As part of the article I touched a bit on the challenges of running an e-commerce business in Nigeria. That article got a bit of attention online so I decided to do a follow up and focus on the challenges of running an e-commerce business in Nigeria.

If you are thinking of…

Yet another lengthy read from me, hope you enjoy the read :-)

I want to share a few thoughts about the e-commerce space in Nigeria and offer a nice option to help the space grow not just in Nigeria  but also on the continent. I would like to call my idea an innovation and not an invention because what I am simply doing is looking at what has worked successfully in other industries and trying to…

How many internet users do we really have in Nigeria?

Let’s talk about the number of internet users in Nigeria.

Depending on who you ask, you will find different numbers branded all over the internet.

The body in the best possible position to give the exact figures is the NCC. They put the number at close to 97 million  as at June 2016. This is the number most people quote in their presentations and talks, interestingly this only covers GSM…

What is Really Happening at Nikon and Canon?

I know, the topic is dramatic, how else can I get you to read it

These are my views o, before una start o.

Here goes my rant…

I really don’t get it.

Could someone please explain to me what it is exactly the research and development labs at Nikon and Canon are doing?

I ask because their ongoing strategy implies that they are working in a vacuum which is a suicidal tactic in an interconnected…