We recently uncovered this mockup pasted on a board for a sickness bag for American Airlines in the archives. We couldnāt resist showing it off along with some of the other ephemera we have for the airlines corporate identity.
Massimo Vignelli designed the American Airlines corporate identity while at Unimark International in 1967. Sadly, they abandoned the system in 2013 after nearly 40 years. Luckily we have lots of examples of the original design in the archives!
Image descriptions:
Printed pasteup of an American Airlines sick bag on a black board. Large red American title type across the top. Text in navy blue lower case sans-serif type says āfor motion discomfort/para mareo.ā With smaller nonsensical placeholder text in navy blue reads āing surprising in their in an age domainā
Vintage 35mm slide of two American Airlines ticket envelopes. Back view in navy blue which first says āAmericanā in white type above a a front view of a red envelope with white border along bottom that has American Airlines logotype in red and blue next to text that āJet Express Ticket.ā
Matchbook with double A and eagle logo for American Airlines.
Timetable for from 1968 for American Airlines with rows of clocks on the cover showing every half hour. In 1968, you didnāt need this flight timetable according to American Airlines if you were flying from Chicago to NYC, because there was a nonstop flight every 30 minutes!
Cover of a brochure white background with back text that says āIf you donāt like our menu, change it!ā above an outline illustration of a fork, knife and spoon. The spoon has the double A with an eagle logo in red and blue.
Cover of a folded map with the American Airlines logotype in red and blue and the title āDirectionsā in black text below it. Illustration features blue circles on a red background with various colored pointing arrows, one in each circle pointing in different directions.
Cover of an American Airlines Annual report for 1969. White background text in red and blue and a large double A and eagle logo in red and blue.
Sketch of a 1971 American Airlines Annual Report with large slanting logotype and double A and eagle logo in red and blue. Pencil grid in background.
