After decades of ‘tips’ and ‘small steps’ that you and I can take to ‘do our bit’ for the environment, there’s been something of a backlash against persona…
Easyjet have used their press announcement to shape the debate and exclude that obvious solution. Instead, they use smaller actions to push environmental action back towards the consumer, while normalising flying on holiday. For the sake of their business model, the fundamental consumer habit must go unchallenged – so tell us about what you do for the environment when you fly on holiday.



















