Off-white are currently the most innovative fashion collective around right now. Their âShouldnât work but definitely doesâ Ethos completely dwarfs the creativity needed to be relevant in todays creative world.
Off White founder Virgil Abloh has been one of our favourites here at Noctown. actually some sort of God if youâd like to used the word. Here he collaborates with Nike to re-create 10 Iconic shoes. In typical Off-white fashion.
âWhat weâre talking about here is larger than sneakers, itâs larger than design culture,â says Abloh. âItâs nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And thatâs whatâs important.â
The 10 shoes were divided into two themes. The first, âREVEALING,â was designed to look accessible: hand-cut, open-source and reconstructed. It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid.
The second, âGHOSTING,â was designed with translucent uppers to further the idea of revealing and unite the second set of silhouettes through common material. It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
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Nike will host âNike Off Campusâ events in New York City and London to celebrate The Ten through presentations of the full collection and exchanges about the ideas that inspired it. âNike Off Campusâ will take place in New York City from September 6 to 8 at 23 Wall Street and from September 14 to 17 at various locations in East London.
The first five icons of The Ten â the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax â will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).
The full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.
Virgil Abloh and Nike Announce New Design Project âThe Tenâ Off-white are currently the most innovative fashion collective around right now. Their 'Shouldn't work but definitely does' Ethos completely dwarfs the creativity needed to be relevant in todays creative world.