Self-Imposed Societal Alienation and Cultural Hegemony: A Sociological Look at Modern-Day Perceived Intellectualism
The possibilities of self-actualization and individualism are endless in the post-modern society of the 21st century. The vast access to all sorts of media, information and knowledge allows people not only to change their habitus but to create a prototype of themselves that they will in turn use to self-actualize. In this short thesis I will be analyzing what self-actualization means within the context of a modern, post-internet generation and how alienation drives a cycle of endless need for development and transcendence. As a caveat, it is obvious that sociological observations as such are inherently biased and there would be no natural way for me to conduct this enquiry into the adolescent psyche without my own prejudices, though I will do my best to approach this issue from a scientific and distanced standpoint.Â
The search for oneâs âselfâ is understandably the biggest question plaguing the minds of young adults, no matter the generation. What makes individuals born within the last 25 years so different is the very different approach to media consumption and media sharing. Individuals have access to a lot more information now than ever before; information that young brains ingest and process rapidly in order to enhance the speed of personal growth. The urge to be âcompletely individualâ and self-actualized is the driving force of young adults, self-expression is thus a tool to firstly attract others who may be on the same path and secondly to categorize, fit and puzzle the aspects of their own mind together to form a cohesive personality. Individualism has been turned into a trend and it seems that seeking out like-minded people does not suffice; the fact that individualism is such a common practise leads to the creation of social groups of like-minded âintellectualsâ, from which later on, new forms of individuality will be formed in order to escape exactly those social groups.Â
Human has an unsatiable thirst for self-development, though I dare to question how much of oneselfâs transformation is truly self-driven. In the light of digitalization, a notion very much new to sociology, it seems the process of self-actualization and change is exponentially more rapid as opposed to a mere thirty years ago. While self-actualization may start within the individual, it is de facto driven by the circumstances around them and particularly by the media consumed by this individual, media that is âhand-pickedâ by others that this specific individual is modeling themselves after. The notion of âhand-picked media for intellectual adolescentsâ is a concept that I will address later on within the adjusted introduction of cultural hegemony. For these purposes, I will not be referring to cultural hegemony as a class-based domination, but rather, a consequence of perceived intellectuals enabling their own behaviors.Â
Social groups based on equal values, global perspectives and opinions are not inherently a bad thing, though it appears that social groups with a higher degree of self-perceived intellectualism and individuality alienate themselves to a much bigger extent than others. Â
This alienation leads to a disproportionate view of the self, society and social dynamics. It appears that self-perception and external perception mismatch and thus this leads to complications in terms of self-identification. The excessive alienation from society and all that is ânormalâ and âaverageâ distorts the sense of self to a point of unreliability of oneâs own perception of social interactions between different agents. Particularly the forceful movement away from all things expected and common becomes a crucial aspect of these individuals. Individuals are no longer tied to and stratified based on their social class, such as Marx argued it, but rather, based on their intellectual integrity and rejection of the status quo. Even a sense of superiority may arise within these individuals; this notion is a direct consequence from societal alienation that has turned into the alienation from oneâs own being.Â
Mostly, this is expressed in idealist philosophies of life and condescendence towards all other practises, which is also reflected in the cultural hegemony of these post-modern intellectual groups. It becomes ironic once individuals, seeking out their own being, realize that this is not feasible, despite a group of what seems equals; difficulties arise when building opinions and a dynamic change of world perception may ensue. Concrete self-perception fails as an individual disappears within a sea of other âmore individualâ individuals. What Erwin Goffman theorized about the ego thus becomes evident here, too: rather than establishing a coherent, all-fitting persona, intellectuals create versions of themselves to present, in order to adhere to the values of different groups.Â
There, thus, exists the notion of self-inflicted alienation from the basic social group, in order to enhance oneâs own perception and increase the degree of âindividualismâ within oneself. The forceful retraction from âmainstream societyâ into the depths of pseudo-intellectualism creates a bubble in which an individual feels like they are surrounded by like-minded people, and this happens in every social dynamic setting of young adults, regardless of cultural, linguistic or educational background.Â
There is however, and, allow me at this stage to paraphrase Pierre Bourdieu, the underlying factuality that individuals from higher educational backgrounds, hence those pursuing higher education or those involved in literature and general sociological academic discussions, tend to elevate the sense of individuality and intellectualism of their own group to a degree that it reaches cultural hegemony, the notion that this group dictates what is âgood tasteâ or intellectually appealing enough for them. This cultural hegemony is experienced in all areas of the arts, literature, music, theater, and fine arts, and it transcends these inherently flawed distinctions by surpassing each genre of the arts and incorporating the notions of intellectual elitism into everyday life.Â
What I attempted to outline above is not a critique, it is not praise either, but it is merely an observation. Sociological analyses tend to only become available once the next generation has reached adolescence, a fact that perhaps highlights the flaw of retrospective knowledge within sociology. Regardless, even this observation stems from a flawed perception, as I, too, am not immune to the concepts outlined above.Â














