Netcracker Technology

The telecom world has moved past simple, one-to-one customer relationships. Today's B2B and B2B2X services depend on sprawling ecosystems where carriers, aggregators, resellers and partners all share revenue in complex, interdependent ways. Managing that complexity comes down to Bill Operations (BillOps) — the engine that keeps charges, settlements and revenue recognition accurate across every party involved.

Consider an MVNO buying wholesale from a carrier, bundling services for customers and splitting commissions with retailers. Each stakeholder needs accurate billing in their own format, and doing that manually at scale is practically impossible. Strong BillOps fixes this by ensuring data consistency, delivering real-time visibility tailored to each party, and automating settlement and reconciliation. The result is less revenue leakage, faster cash flow and far fewer disputes.

This is exactly where a modern, unified business support system earns its place- orchestrating entire value chains rather than just processing invoices.

Customers today expect seamless, personalized service every time they interact with their telecom provider, regardless of the channel. Yet for most operators, siloed data, disconnected systems and manual processes make that incredibly difficult to deliver consistently.

Netcracker's Intelligent Customer Experience solution changes that by bringing all customer data into one unified view. Sales teams, support agents and marketing teams all work from the same real-time picture, making every interaction smarter and more relevant. Low-code tools make it easy to build and adapt customer journey management workflows quickly, without waiting months for IT development cycles.

AI handles the heavy lifting behind the scenes, from detecting fraud and optimizing pricing to running personalized loyalty programs that keep customers engaged and reduce churn.

The global MVNO market has grown significantly, with over 2,100 MVNOs active today, up 60% over the last decade. Yet 58% of markets worldwide still have no MVNO presence at all, primarily because launching and operating these services has always been complex and costly. Netcracker's cloud native BSS platform tackles this head-on, enabling telcos to onboard MVNO partners faster and helping brands enter the mobile market in weeks rather than months.

Built on AI-powered automation, self-service tools and ready-made templates, the platform streamlines everything from customer onboarding to billing and eSIM management, giving both telcos and their MVNO partners a solid foundation for scalable, long-term growth.

Netcracker will join telecom leaders at the CommsDay Summit 2026 in Sydney to discuss how AI and multi orbit networks are shaping the future of customer experience. The event will focus on key industry topics including AI adoption, network evolution and digital infrastructure transformation.

At the summit, Netcracker will showcase how its AI driven automation and digital platform capabilities are helping operators improve efficiency, support new business models and deliver more connected customer experiences.

Basic connectivity is no longer a growth driver for telecom operators. The real opportunity lies in digital marketplaces, where CSPs can offer enterprises a unified mix of SaaS, IoT and cloud solutions through the B2B2X model.

With 60% of Tier 1 CSPs expected to make this shift by 2028, the window to act is narrowing fast.

Telecom operators manage millions of customer relationships involving complex service bundles, varied pricing models and multi-channel interactions. Traditional sales processes simply cannot keep up.

Modern customer journey management platforms connect everything from lead qualification and CPQ workflows to contract execution under one roof. AI-powered systems then use machine learning and predictive analytics to spot upsell opportunities, score leads and recommend the best engagement strategy at the right moment.

The real game changer is agentic AI. These intelligent agents analyze usage patterns in real time, generate personalized offers and manage end-to-end workflows from initial qualification through to order fulfillment with minimal human involvement.

Telecom operators have long pursued new revenue streams beyond basic connectivity. With 5G and fiber investments yet to fully pay off, 5G monetization is now taking a decisive leap forward, powered by AI and agentic AI.

Unlike earlier automation focused on cost savings, today's AI strategies are directly tied to revenue generation and customer engagement. AI enables operators to analyze real-time usage behavior, deliver personalized offers, and execute intelligent upsells autonomously, across every customer touchpoint.

Beyond consumers, AI is accelerating MVNO launches, enabling smarter partner management, and unlocking new revenue models through programmable network APIs and dynamic resource allocation.

However, scaling AI monetization demands modern, cloud-native BSS/OSS architectures, unified data models, and strong governance frameworks to ensure transparency and regulatory compliance.

The shift toward cloud-native platforms just got a lot more interesting now that NEC and Netcracker have brought CSG Systems into the fold. The goal is really about helping service providers move away from rigid legacy systems. By integrating AI-driven automation with flexible financial tools. They are making it much easier for operators to stay efficient and actually keep up with how fast digital services are changing these days.

Rakuten Mobile is quickly growing in Japan right now. To keep that growth going, they’re working with Netcracker to improve their 4G and 5G networks. They are using smart tech like AI to handle the complicated stuff automatically. This means fewer glitches and faster speeds for anyone using their service. At the end of the day, they just want to make sure your phone works perfectly no lag, no stress, just a solid connection.

At the FutureNet World 2026 event, a key theme stood out: making telecommunications innovation real.

Telecom leaders are now showing how AI and automation are being used to modernize systems, improve network operations, and create more efficient, flexible infrastructure. The discussions focused on how intelligent, data-driven telecom networks are no longer just future concepts, but are already being implemented across the industry.

The event highlighted how telecom companies are using AI to improve services, support automation, and explore new business opportunities. More importantly, the focus was not just on innovation itself, but on practical implementation and measurable outcomes.

FutureNet World 2026 made it clear that telecom innovation is moving beyond ideas and into real-world execution, with operators actively adopting AI and data-driven technologies to shape the future of network operations.

Key discussions at SCTE TechExpo25 highlighted how network convergence, AI-driven automation, and cloud-native systems are reshaping the telecom landscape. As operators manage increasingly complex environments, the focus is shifting toward unified platforms, smarter automation, and flexible infrastructure.

Insights from Netcracker Technology show how evolving technologies like fiber expansion, DOCSIS, and AI are driving the need for more agile and scalable systems. At the same time, emerging areas such as IoT and smart cities are opening up new opportunities for growth and innovation.

Netcracker Technology took center stage at Cable Next-Gen Technologies & Strategies 2026, showcasing how telecom operators are embracing AI, automation, and cloud-native technologies to accelerate transformation. The focus is now on delivering real business value, from improved network efficiency to enhanced customer experiences.

With new opportunities in areas like MVNO and digital services, operators are rethinking their strategies to stay competitive. By combining network intelligence with data-driven decision-making, they are better equipped to launch innovative services and respond to evolving market demands.

YouSee’s transformation journey highlights the power of innovation in today’s telecom industry. In this video, Torben Rasmussen explains how the company enhanced customer experiences and improved operational performance to stay competitive.

Netcracker and e& UAE have achieved a major milestone in their ongoing BSS transformation, aimed at modernising IT systems and enhancing customer experience. The initiative enables end to end digital onboarding, improved automation, and a more streamlined omnichannel journey for enterprise customers.

By leveraging advanced BSS solutions and AI driven capabilities, the program is helping accelerate time to market, simplify operations, and support future growth.

Netcracker Technology has been recognized as a global leader in monetization platforms and service design & orchestration markets by Analysys Mason. The acknowledgment underscores its expertise in AI-driven automation, cloud-native infrastructure, and delivering complex digital transformation programs for telecom operators worldwide.

AI is rapidly transforming how telecom operators manage networks, shifting from reactive troubleshooting to predictive, data-driven decision-making. In a keynote at MWC 2026, Andrew Feinberg explores how scaling AI responsibly can unlock efficiency, resilience, and smarter operations across the industry. From governance frameworks to real-time insights, the session highlights what it takes to operationalize AI at scale while maintaining control and trust.