Agencia de Marketing Digital

The hotel management system or PMS manages all aspects of its operations, including the ability to provide a superior guest experience.

Traditionally, a hotel management system (PMS) is defined as a platform that allows a hotel or a group of hotels to manage reception tasks, such as reservations, check-in and check-out registrations, room assignments, and management of rates and invoices for rooms. In addition, it provides a software platform that replaces processes that require a lot of time and documentation.

Advantages of a PMS

The consumer journey begins with the choice of destination and, at the same time, with the search for hotels. Customer experience includes search and book interactions, on-site interaction with the hotel and its employees, indoor experience, and posting comments on social media. The challenge for hoteliers is to provide guests with a personalized experience. Today, PMS solutions can effectively manage your business while providing customers with the desired experience.

Among the advantages of having a PMS are:

Improved Check in / Check out registration function.

Cleaning service optimization.

Comprehensive administrative systems for your hotel.

Efficient hotel management.

Professional management of customer data.

Rate adjustment.

As you can see, a PMS can have a positive impact on both hotels and their operations. In addition to helping hoteliers conduct business more effectively, PMS also provides employees with information on guest behavior and preferences, improving guest satisfaction and optimizing the quality of their experience.

Why should you implement a PMS in your hotel?

Meet the needs of guests.

In this competitive and dynamic environment, hotels must occupy and maintain their market share. In addition to competing with other large hotel chains and boutiques, the emergence of private accommodation options also capitalizes on the weaknesses of hotels that provide an unmatched experience. Hotels need PMS and other innovative technologies to create a more personalized guest experience, which can not only improve customer satisfaction and customer loyalty, but also helps guests make unforgettable memories.

Evolving employee management.

Currently, there are 83 million millennials (ages 18-34) in the United States alone. This generation represents an important market for hoteliers, not only for consumers who travel and eat frequently, but also for employees. This generation knows that technology is essential to their business. The modern use of PMS provides the personalized interaction that customers want and the innovation that employees expect.

Restaurants are key pieces within a community. It is the meeting point where families and couples get together to enjoy a romantic dinner, a meal or celebrate a special occasion. However, during these times of fighting against COVID-19, the world has other priorities, other battles to fight, and that is why large chains or small businesses continue to devise strategies to serve the community to which they belong. Thus, Neo will give you 3 strategies for your restaurant in times of uncertainty by COVID-19

Communicate all the changes in your business through the channels most used by your clients.

This helps your clients to be able to plan. During events like this, people want to get real and relevant information. In addition we can observe an increase in searches related to food. For example, thanks to information obtained from Google Trends during the March period, in Argentina the term “takeaway food” increased 200%.

Tip: Use platforms such as Google My Business to provide information on new schedules, telephone and add new services, also social networks can be of great help.

Let them know that you do home deliveries.

As we already mentioned, the relevance in search terms related to “takeaway food” has been increasing. And if we do a little introspection, our behavior as a customer has changed in the same way, we are more interested in home deliveries to avoid leaving home.

Tip: Have you considered being a partner of food platforms like Rappi or Uber Eats? Perhaps it is the extra that your business needs.

Complies with hygiene and safety measures.

Currently, safety and health have become essential factors for decision making. Communicate to your employees the safety and hygiene measures that must be taken, stay up to date on related issues, but more importantly, let your customers know that you meet all the standards. As you may already know, use your means to create constant communication.

These are the five benefits of targeting Facebook ads during the coronavirus pandemic.

‍1.) Less competition.‍

Due to Covid-19, thousands of advertisers stop their campaigns every day, mainly physical companies that withdraw their budget.

This means less competition in the market ... In short, you don't have to bid against as many advertisers as before.

You can win more offers and get better results.

‍2.) The range is higher than ever.

‍Since many families are home right now from work and school, screen times are at all-time highs.

Observation times are growing day by day and Facebook has reported that it is the highest count of active users.

This means that more ad inventory is available for Facebook to place ads, so this will increase your overall reach because CPMs are lowering costs.

Typically, range isn't a super important metric, but when you can get a 500% range boost with no budget change. Of course, it will become a metric that matters to us. It is generating a lot of additional brand awareness and conversions.

‍3.) Online shopping is up.

‍ Fewer people want to leave their homes to go out and buy essential products and items in stores.

Therefore, this is excellent for e-commerce companies because more people are turning online to make their purchases.

In fact, our eCommerce customers are seeing an increase in shopping conversions because of this.

When an opportunity like this presents itself, it means it's time to climb ...

‍4.) Slow review times.

‍This may seem negative, but it is actually positive if you already have successful running ads.

Because for all advertisers who decide they want to start serving ads now, they will have to wait longer for their ads to be approved.

This gives you more time to win offers and not have to worry about competition.

‍5.) Speak the truth.

‍If you create ads that mention coronavirus, it will make them more relevant and lead to more conversions.

We are seeing an increase in results across the board right now for brands that use keywords 'coronavirus' or 'covid-19' in their ads.

So far, Facebook ad CPMs are at record lows, reach is skyrocketing, with more users connected than ever, advertisers are dropping like flies, especially brick and mortar companies.

This is opening the door to the flood of opportunity and is the perfect time to take advantage of Facebook ads.

The need to use the services of a digital marketing agency has increased in recent years and has become an essential resource not only for large companies but also for SMEs. There is no point in having a website if no one visits it or does not make a profit.

It is a fact that SMEs are investing more in online advertising than they did years ago, but do they really see their efforts in the results? Most of these companies manage their digital campaigns internally without taking full advantage of a digital agency.

An optimized website

A website without traffic is like a showcase in the middle of the desert. One of the main factors in the success of a marketing strategy is to perform an SEO audit of the company website and analyze the content, images and loading speed so that it can be easily displayed in the search engines when potential customers They look for services or items that we offer.

It is a technical and creative work that requires effort and experience. If these services are not outsourced to a specialized agency, the main function of a website will not be used: to reach the people who are looking for what we sell.

Web design

Web design tools are inexpensive, and free versions have limited functionality. Companies that specialize in digital marketing have this software and are used to managing it. In the long run, we will avoid excessive investment costs and optimize time and effort.

In this sense, some of the most used web design tools point to SEO positioning and generate attractive templates that define the image of the company, the integration of payment platforms or applications that simplify purchasing actions for e-commerce. Therefore, they offer global solutions for each type of company.

Benefits offered by a digital marketing company

A digital marketing agency conducts studies to define the style of the brand, the type of customer the company is targeting, where that audience is, what news or information they are most interested in ... and then bring all the results to the digital world. This work will be reflected in the following factors:

Greater brand awareness, more customers and more demand. Today digital strategies are highly defined and adapted to a certain target group. In this way, a good study requires less effort and time to attract new clients or increase their loyalty.

Facilitate the shopping experience and the integration of other services such as messaging. In digital business, the digital marketing agency is responsible for adapting the company's website to e-commerce and offering customers a fast and secure purchasing process.

Control of results and investments. All actions carried out on the Internet leave traces. This data is analyzed to generate reports and compare the investments made and the objectives achieved. They also serve to examine which strategies have been most successful and to guide the following in the same direction.

A digital marketing agency will make you see results in real time.

As the days go by, the number of cases of Covid-19 Coronavirus increases in Mexico, and so does the number of people who make home offices to protect themselves.

In the midst of this panorama, several useful tools to carry out home office have come to light or perhaps they already had time in the market but it is time to exploit them to the fullest. This blog lists some of the tools that Google offers for collaborative online work.

Gmail

The Gmail service is one of the most popular because you can use the same account to access the other services offered online by the platform.

Hangouts

It is the platform's video conferencing system. In its version for individuals, up to 25 people can connect. They can also share the screen and exchange messages. In the commercial version of Hangouts Meet, up to 250 people can connect according to the contract.

However, Google recently announced that due to the global contingency for the Covid-19 coronavirus pandemic, this service will remain free until July 1. In this version it is also allowed to broadcast live and record the videos.

Google Drive

With Google Drive, you can host heavy files online or in the cloud for sharing. In this way, the URL links under which the material is hosted can be sent to contacts. From there, you can access other services that allow you to create online documents that can be edited at the same time. Presentations and tables can also be created.

Google Forms

Google forms are suitable for retrieving, measuring, collecting data, and even for online testing or evaluation.

Change is inevitable, as we say in Neo E-Marketing. And over the years, different strategies to exercise marketing have expanded, among them is influencer marketing.

With the boom in social networks, new public figures have been born; influencers.

The influencer is that opinion leader, whether local, national or international, who has charisma, is persuasive and, above all, has many followers. This means that people listen to him, pay attention to him, in a certain way trust him. Therefore, when a brand collaborates with that public figure either by making an opinion or using their products, sales and acceptance by the brand skyrocket.

As consumers, we know that a brand will give its best face when it comes to advertising in spectacular commercials, radio spots, etc ... But curiously, when we see a review by some opinion leader about a brand, we trust it more than the brand itself. We want to buy / use because he / she says it's good.

What does marketing do then? Marketing in this situation sees an area of ​​opportunity to take advantage of where it creates alliances with influencers that generates trust and consequently helps the reputation of the brand. Be careful, you cannot choose any influencer to be an ambassador for your brand. You must be thorough who you choose because this person must also have followers who are your target audience and thus your reach is greater but above all more significant.

Do you want to implement this tactic? It is not as simple as it seems, there are details that you should take into account. From defining who your brand ambassador will be, how you will contact him, the type of collaboration he will carry out for your brand, how you will measure the success of the campaign, etc ...

Welcome to the new year, and we start taking Neo E-Marketing's favorite phrase: change is inevitable, growth optional. Digital marketing is constantly changing, it is very dynamic and its trends are the living example of this. Read on to find out about some of the digital marketing trends we'll see in 2020.

Campaigns in Alexa and Google Home.

Technology is a trend that has been constantly on the rise. These smart devices had a great impact and were successful last year, so it is no surprise that they will be the means to monetize in this year 2020.

Increased privacy.

The issue of privacy will be prioritized in 2020. We are talking about browsers that will not save historical stories, potentially encrypted, they will have to know before installing cookies and your data will be erased whenever necessary. Our prayers were heard after a long time and we may have to worry less about surfing the web.

LinkedIn returns to social media.

Believe it or not, this year LinkedIn comes stronger than ever, and this is reflected in the growth numbers it has had in recent months. Do you have your updated profile? It will be a weapon to get that job that they want so much! Don't waste any more time.

Marketing more focused on customer life cycle value.

Better known as Customer Lifetime Value or by its English initials CLTV; it is the sum of everything a customer buys in their entire lifetime as a customer.

In this way, this year that begins, will change the focus of companies to get new customers, to increase the value of the challenges.

Many of us have heard of the fabulous facilities that Google owns and offers its employees, not to mention the quality of the work environment and benefits for being a worker of this wonderful company. Due to the above, we have been eager to have an opportunity. But how can I work in Google?, What do I need to do?, etc. You want to know more? Read on for some of the requirements!

Let us say that getting to work at Google is not a very simple task and that opportunities are scarce, since we must take into account how attractive it is not only for us but for the rest of the world population; An example of this is the number of requests it receives per year, reaching over 2 million, where only 1 in 130 requests are selected! That if we compare it with Harvard University whose average amounts to 1 in 14 applications.

Now, do not be afraid to think that you are not qualified to enjoy an average salary of $ 124,520 dollars a year ranked as the second best in the world, since 14% of Google workers do not have a higher education, however, that is not true either. It guarantees you an entry since you must first go through a filter of 5 interviews that take around 37 days and as you can imagine, as the interviews progress, you continue to have the interest of the company.

Finally, worker testimonials indicate that your skills will be tested and that profiles capable of learning new things are sought, mastery in some specific field, as well as in others, logical challenges, although they do not represent real proof that you are the candidate. What do they seek.

Marketing not only serves to increase sales, but also has social applications, since its results can improve aspects such as health and the environment, specialists from a Mexican University demonstrated with their research in social marketing.

What is social marketing?

Social marketing could be defined, in summary, as the use of marketing techniques to spread ideas that benefit society. With the purpose of influencing positive behaviors and avoiding attitudes that are considered harmful.

For example, the perception of type 1 diabetes among children and adolescents suffering from changes when, with the help of marketing, people discovered that they were not treating their disease, said Citlali Calderón, a specialist in social marketing.

"We have to show the problem to achieve social changes," said the specialist on Thursday during his participation in a scientific conference.

After research and the implementation of a marketing plan to improve awareness about the treatment of type 1 diabetes, the people participating in the confessed study, at the end of the disease awareness campaign, that their low commitment to taking care of diabetes affected their daily lives.

Similarly, an investigation was carried out on the impact of conscious tourism in protected natural areas in Mexico. With the generation of information, announcements and other communication resources were designed and installed to raise awareness of the conservation benefits of protected areas.

Among the elements that could be considered "paratextual" in marketing campaigns, the music that is one of the best known is the one that is not the message itself, but surrounds, accompanies and reinforces its meaning. Music has a very high potential to transmit information, connect with consumers or create certain brand values.

Companies use it regularly and repeatedly and use it as a lever for many things. For example, the potential of background music as an element in controlling retail customer flows is known. Supermarkets use quieter music in the hours of the valley to keep their customers in the store and through the aisles, and another that is more lively at peak times when their consumers need to behave efficiently.

Music is processed on an unconscious level.

Neuromarketing studies have also shown that the music we associate with certain moments in our lives has a calming effect and that music influences our emotional states and allows us to be happier, more relaxed, or happier.

Music must be integrated and be part of marketing content. 

This is what some ads that contain songs that become icons do, even if they are not part of the brand's message, helping to convey the company's values.

In recent years, many brands have begun to incorporate audio into their marketing strategy by creating audio logos that improve brand identification. Sound logos are not melodies or background noises, but a sound that makes consumers think directly about the brand and its identity. They were also integrated into the idea that marketing to function in the 21st century had to be multisensory.

In order to understand what digital marketing conversion is and what it does for, we recommend that you read our blog “What is an SEO campaign” beforehand. If we look for what the word conversion means, we find something like this; "Transformation or change from one thing to another." In marketing, its definition is not so far removed from the function it fulfills.

When we forcibly generate a marketing campaign we need a way to measure whether our goals have been achieved and that is achieved through conversion.

Conversion is achieved when our user performs an action that we want ...

Whether you subscribe, share content, leave your details, make a purchase, etc. At that moment, that user becomes a potential customer, because he is interested in the brand, service or product that you are offering.

Hence the importance of relevant, understandable and attractive content. Well, that will increase traffic to your website and increase the probability of more conversions.

You must be careful and be very strategist, a common mistake usually comes from the beginning of the campaign planning when deciding where the conversion point will be located. This at the time that you do the analysis if your campaign was successful or not, you will not be able to have an accurate conclusion because it may be that the conversions generated are the results of other efforts and not necessarily your campaign. The information we obtain is crucial to be able to know what worked for us, what didn't, and apply it to the next campaign.