One of our fabric sales reps came in for an appointment yesterday and we ended up talking about the long term impacts of the pandemic. The home quilting market is predominantly a conservative customer base, so when COVID precautions were politicized, those ladies followed along and didn't get vaccinated, didn't wear masks, etc. Now many of them are dead. Most of the fabric stores in the conservative regions that our reps call on have lost twenty percent of their customers. The ladies the shop knew by name because they could be counted on for annual trade-in upgrades of $9000 sewing machines? Dead. Viking is laying off half of its staff. It's taken two years for the impact to become obvious, but the home sewing industry in the US is in shambles. A lot of experience, knowledge and artistry was lost and when the independent shops have to close, we'll lose even more.
