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The San Diego County Facebook is more active compared to San Francisco. The most active post was a post made on November 11th and discussed fees waived for pet adoption for military. San Diego is a big military city and makes sense that the most active post would reflect these interests. The county of San Diego makes posts basically everyday compared to the San Francisco Facebook post which is sporadic and inactive.  The posts made by San Diego Facebook page mainly reflects news and information regarding the city of San Diego and election results from the most recent election. I would recommend San Diego county’s Facebook to post news videos because most people are visual learners and videos would gain more millennial support since millennials like quick information rather then reading articles. I would also recommend more pictures to show what is going on in San Diego. My third recommendation would be adding more information on the city such as events, theatre, and festivals. I think San Diego would also benefit from adding more information for families, since news only reflects interests of a small population (older generations). Lastly, I would suggest there to be more posts for students and the younger population so that they get more interested in our beautiful city.

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Immortal Technique in the “4th Branch” discusses religious intolerance in America and the hypocritical tendencies of the American government regarding terrorism. This song aims to open the audience’s minds about the idiocracy of Americans who believe everything the government says. The route of persuasion is central since the audience needs to have a high cognitive and conscious understanding of what Immortal technique is saying. Technique does violate the contract because he does tend to lecture and exclaim a lot of information at the audience. I believe this song is very effective to the educated audience, but otherwise is ineffective to the general public.

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https://i.guim.co.uk/img/media/7f60e6812add1da626e09edc0d53ed23b8a4418e/14_0_1120_672/master/1120.jpg?w=620&q=55&auto=format&usm=12&fit=max&s=db1e4049470a8420d503683f73059ae1

This first example is to change a behavior of smoking. This is the goal of the piece because it helps display the negative effects of smoking through an interactive approach. The destination is to activate because it presumes the receiver is a smoker since it states” upload a pic” of yourself to see the future damages from your smoking. Hence, the campaign motivates you to change your behavior. Lastly, the channel is through This is a web based channel since it is a website, but could be used in conjunction with social media.

http://media.npr.org/assets/img/2013/11/21/brosurance_63_sq-081639ff27086d74b7d5393897ca720cfa533629-s300-c85.jpg

This second example is used in order to sell insurance. The image displays a girl and a boy and the girl thinking “OMG, he’s hot, let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers.” I got insurance.”” Thus, the goal of this piece is to get young adults (especially young women) to purchase insurance so that their health costs will be covered.The destination is to activate or motivate behavior change because it suggests to change people’s behavior of living without insurance. I believe the channel would have been displayed print.

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This third example is a communication piece which tries to inform. The piece has information about why it is important to wear condoms- to prevent sexual diseases like HIV/AIDS. Thus, it serves as informative communication piece to prevent unsafe sex. The destination is to activate since it tries to motivate behavior change (to wear a condom). The channel would be print media.

This last example is an example of entertainment communication piece. This is an example of entertainment because it uses satire or sarcasm to motivate people to stop smoking. The destination of this image is activation or motivation of behavior change because it elicits people to stop smoking. The channel would be print once again.

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The first example, Hillary Clinton on Between two Ferns, is an example of entertainment. During the episode I was laughing the entire time with enjoyment and suspension. Although the episode was centered around news and events occurring in our environment, there was no exploration or announcement on those news elements.  

The first youtube video is a combination of Hillary segments from various speeches dating back to debates with Obama, Sanders and Trump where she attempts to establish her womanhood and a common identity with a female audience. https://www.youtube.com/watch?v=xlDqptoRR28

The second clip is of when Donald Trump said he had accepted a small loan of a million dollars from his father to prove that he has been through obstacles and pulled himself up from the bootstraps. He is attempting to share a common identity with working Americans who are working towards their dreams and going through obstacles. https://www.youtube.com/watch?v=mkKBXJRySFw

Examine the following DUI ad featuring actress Helen Mirren. Is this an appropriate choice? How much credibility does this ad have, and why? ( https://youtu.be/DX9JR1A7rf0 ).

I think that this could have less credibility than other Super Bowl anti drunk driving ads because Helen Mirren lacks a shared sense of identification with people who drink, specially the category of people who drink beer. I work at a bar and I know that the people who drink Budweiser are middle aged men so the shared sense of identification is lacking. However, Helen Miren is an authoritative and strong person who normally acts as these characters in her films. I think using her gives her some credibility, because perhaps younger people or her fans may listen to her aggression and “tough love.” I think the response efficacy is very high in this commercial too since the idea is to not be stupid and drive drunk. Since its a simple message, its easy to follow and understand and therefore able to easily reduce or eliminate.

This is an example of a health communication or standard marketing piece to use proactiv to heal acne. Proactiv is known to use celebrities to market their product. I’ve always thought their use of celebrities has been a very weak marketing strategy since most celebrities are air brushed before they are seen on television. They use celebrities because they are targeting adolescent teenagers or young adults with acne who are concerned about their image, but are very aware of celebrities’s image. These young people want to be “beautiful” similar to these celebrities and the proactive campaign focuses on these insecurities. It’s ironic using these celebrities because its known that celebrities are paid to say these things. These celebrities do not have any credibility because most of them discuss their “bad acne,” and show pictures of themselves with one or two pimples- which is not the audience who would actually need proactiv. I think a better choice to reach the audience would be to show someone who is pictured with bad acne and then an after picture. I think “normal” people would work better in these marketing campaign compared to celebrities.

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Research Activity #4

I saw these campaign when I was in high school because it circulated on youtube. It’s labeled as one of the best anti-smoking campaigns. The video shows adults smoking and states how adults never would allow children to smoke. Children go up to the adults while smoking and ask for a light and the adults have a conversation with them about the negative health effects of smoking. This campaign worked better than others because it didn’t focus on facts or negative health effects, but focused on the irrationality of smoker’s decisions. Smoker’s do have the mentality that if their children want to smoke at 18 then they are an adult and may do so. But as a social smoker, I would be devastated if my little sister or child believed they were allowed to smoke once they were an adult. Smoker’s understand what is bad about smoking, but when you turn the conversation around and ask would you allow your child smoke and we say “no” then this points out the irrationality of our decisions. This source of this add is the agency that made it ( the government of this country); but the sender of the anti- smoking campaign is children. Children are peers, but symbolize innocence, purity, love, and naivety. By having these peers tell us not to smoke makes us reflect on our own values as adults. https://www.youtube.com/watch?v=2oHkTR4fXhE

This health campaign was on television in Australia when I was younger. I think it’s very effective because it does not show you what smoking is going to do to you in the future, but it shows you what smoking is doing right now when you light up to your lungs. This is more concrete and less abstract that the many anti smoking campaigns out there. The source of the add is a smoker which is a peer individual. This peer individual is not speaking- the person is smoking and there is a voice over discusses the negative effects of smoking. This is very relatable because smokers (who could be smoking right then!) would relate to the individual smoking in the commercial. https://www.youtube.com/watch?v=o_BF8l-tT0g

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In my second example, I will be analyzing the image on the left and ignoring the graphic on the right side of the picture. Announce, Advice, Activate, Advocate: This image utilizes the advice message objective. The image advices the audience about how drinking increases the chance of breast cancer. Product, Price, Place and Promotion: The product is to stop drinking alcohol. The price would be to reduce women’s chances of acquiring breast cancer and high blood pressure. The message should be placed somewhere where a lot of drinking takes place- universities, pubs, clubs, concert halls etc. The promotion would be similar to where the place is located. The promotion piece should be a mix of posters in the places where alcohol takes place and perhaps radio or tv presentations to capture a younger audience.