This weekâs guest is a true giant in the music industryâs PR world, especially in Canada. Heâs worked with legends, including Ringo Starr, and is also the host of a popular show on SiriusXM radio. Please welcome Eric Alper!
Q1: Tell us about you. When did you become obsessed with music?
Iâm a lifelong music fanatic who has been fortunate to turn my passion into a career. My obsession began when I was about seven years old, discovering my grandfatherâs history owning a blues club here in Toronto called Grossmanâs Tavern. That moment became the start of my journey to not just listen to music but to understand the scenes around music, the people that make music and work in the industry and champion artists.
Q2: What was the scene like when you were growing up?
When I was growing up, the music scene felt like a community, even before the internet connected us all. People would trade mixtapes, spend hours flipping through records at local shops, and religiously tune into the radio to discover the next big thing ( I think I still have cassettes I taped off the radio in the 1980s.) The concerts were plentiful in Toronto â Eric Clapton, The Cult, The Bee Gees, Culture Club, Depeche Mode, The Temptations all in the same week, and there was this sense that music could change the worldâor at least your day.
Q3: What was the first, best, and worst concert you have been to aned why?
The first concert I ever attended was The Who, and it was like being hit with a wave of sound and energy I didnât know existed. The best was Princeâhis sheer talent and charisma made the room feel alive and it was about 3 weeks before he died. The worst was a local band where the sound system failed, and the group argued onstage. But even that was a learning experience about how much can go wrong in live music!
Q4: What trends in the music scene have you noticed changed in your time in the industry?
The biggest change has been how we consume music. From vinyl to CDs to streaming, each shift has made music more accessible. Iâve also noticed the rise of fan engagement through social media, which has created a more direct connection between artists and their listeners. But one thing remains the same: people crave authenticity.
Q5: What do you think of the current status of music? Is it still about the song, or more about an online presence?
Itâs both. The song is still the heart and soulâwithout it, nothing else matters. But in todayâs landscape, an online presence is crucial for reaching audiences. Great music will always find a way to shine, but a strong online strategy can amplify its impact.
Q6: Do you think music is trending in the right way?
I do. Thereâs so much creativity right now, from genre-blending to independent artists finding new ways to share their work. Itâs not perfectâthereâs still work to do in terms of fairness in streaming payoutsâbut I see a lot of innovation and a growing appreciation for diversity in music. It was always tough, the artists were always the last ones to get paid, but music streaming platforms make it accessible for anyone to find an audience, you wouldnât have that 20 years ago.
Q7: What advice would you give to bands starting out now?
Focus on the craft. Write great songs, rehearse, and build your unique sound. At the same time, donât ignore the power of social mediaâitâs your modern-day demo tape. Be patient, stay authentic, and understand that success takes time and persistence.
Q8: Were/Are you a Beatles or Stones fan? Okay to like both.
I love both, but if I had to choose, I lean toward The Beatles. Their ability to evolve and innovate over such a short period is unmatched â from Love Me Do to A Day In The Life in just 6 ytears. That said, The Stonesâ energy and longevity are equally legendaryâso, yes, itâs absolutely okay to like both!
Q9: Can you share a moment in your career that stands out as particularly rewarding?
There was a moment when an indie band I worked with hit #1 on the Billboard charts. Seeing their joy and knowing I played a small role in that success was incredibly rewarding. Moments like that remind me why I do what I doâitâs all about helping artists reach their potential.
Q10: What is the most memorable artist or project you have worked with and why?
Working with Ringo Starr was a career highlight. Not just because of his legacy, but because of his kindness and humor. It was a reminder that even icons are human and that treating people well goes a long way in this industry.
Q11: If you could create a dream concert lineup with any artists, living or dead, who would it include?
My dream lineup would include The Beatles, Prince, Nina Simone, David Bowie, Aretha Franklin, and Talk Talk. It would be a mix of unparalleled talent, showmanship, and soulâeach artist bringing something unique to the stage.
Q12: How do you see AI influencing music creation and promotion in the future?
AI is already influencing music in incredible ways, from helping artists experiment with sound to analyzing trends for promotion. Almost 30% of the songs right now on the Billboard Hot 100 use some form of AI â from lyric writing to production and engineering, I think it will become a tool to assist rather than replace creativity. The key is to use it to enhance human artistry, not overshadow it.
Q13: Are there any upcoming artists youâre particularly excited about?
Absolutely! Artists Sam Fender, Wet Leg and Doechii are bringing something fresh and exciting to the table. Theyâre proof that the next generation of music is in good hands.
Q14: How has your role in the music industry evolved over the years?
Iâve gone from being a fan to a champion for artists, helping them navigate an ever-changing landscape. These days, I focus more on continuing to build relationships in the media for the artists and finding innovative ways to connect artists with their audiences.
Q15: Anything else you would like to say?
Keep listening, keep sharing, and keep supporting the artists you love.
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42K Followers ⢠19K Threads ⢠Freelance Music Publicist. SiriusXM Host. Shameless Idealist. See the latest conversations with @thatericalper
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