I have a family friend who worked at our local Salvation Army headquarters as a a secretary. This particular office took all the Christmas donations for children in need, put them in a warehouse, and on a designated day the staff and their friends picked through them all, taking whatever they wanted. She saw people hauling away bikes donated for specific families. Some local children had hundreds of dollars of gifts donated in their name, and on Christmas they received three cheap things, items likely not even from the person who sponsored them.

My friend quit, and I’ve not given them a dime of my money since then.

I’m a wildfire and disaster logistics specialist.

I deal with a lot of agencies who provide disaster relief.

I used to say the Salvation Army’s disaster services were the one (literally the ONE) good thing they did.

They would come in, set up a canteen trailer, make and pass out hot coffee and donated food in a disaster, usually being one of the first agencies to get there and the last to leave.

Then I found out.

Every time they did this, regardless of if they were actually invited or deployed by the agency in charge (usually FEMA, sometimes others) they would SELF-DEPLOY. Meanjng they would just show up. Ok. That’s not TOO bad, sometimes agencies have to take initiative and get there before the red tape is sorted out. BUT. They, after they left at the end of the incident, they would send FEMA or the host agency a BILL. They used one or two paid employees (usually the driver of the truck and a supervisor); and many VOLUNTEERS, but they would bill for EVERYONE’s Labor at standard federal rates. They would bill for the food they distributed even though it was all donated by another agency or private parties. They would bill for the coffee they made and the supplies. Except they would use electricity from the shelter location, water from donations or from the shelter, and in many cases, they would get the coffee and industrial filters DONATED, but bill for them at retail prices.

Salvation Army reached out to Milknmuffins and asked what shelter she’s at with the promise to address the abuse in it. She…ended up saying where she was. She was thrown out onto the street. It’s also all on Twitter.

They invited her to a personal talk so she could explain the situation in person.

And then they threatened her with a screenshot of a rape-threat made supposedly by her:

And then threw her out into the street while claiming she broke house rules that

The plan for the 17th, when the adult content ban comes in, is to protest.

To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.

On the 17th, dead silence.

People are saying log off but what they really mean is don’t open the site or the app.

But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.

What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is 'oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’

A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.

If you want to join in, here’s what to do:

Do:

Close all open instances of the app and site on all your devices before the 17th

Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad

Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion

Come back on the 18th and check in

Don’t:

Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)

Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.

Open the app or website (including specific blogs)

Make any posts (turn down/off your queue and make sure nothing is scheduled)

Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.

Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.