Portfolio

Crafted and conceptualized short video to help launch a collaborative campaign with Abbott Diabetes Care India and the Times of India.

Conceptualized, scripted and helped shoot a testimonial video series for Abbott's FreeStyle Libre.

Created a supporting campaign around the launch of DigiNerve's latest brand film

Conceptualized the content to help revamp the FreeStyle Libre website before their launch in India.

Building a social media presence for Paras Hospitals on Instagram, Twitter and Facebook

Crafted a campaign and wrote creative copy to launch Dettol’s latest range of soaps: Dettol Co-created with Moms

Conceptualized this topical post for Homescape by Amplus, a solar energy provider for residential homes and rooftops.

Aided in scripting and conceptualizing this short ad film for DigiNerve, an EdTech initiative by Jaypee Brothers.

Scripted this digital advertisement for Philips Avent India.

Conceptualized and scripted the showflow and emcee script for Femina Stylista North 2019, held in Gurgaon.

An insight-driven campaign that focuses on hard-hitting statistics, based on the idea that people today live sedentary lifestyles, and encouraging them to go out and exercise to stay fit and healthy. Collaborated with various celebrities and influencers to generate content around the #FitIndiaMovement and the #MakeYourMoov campaign.

A full 360° marketing campaign, with a 3-Phase Launch Campaign that would generate online conversations and make an impact. I wrote a number of the social media posts and respective captions, created influencer scripts and helped curate their content, aided in production of the three teaser videos and the final reveal film, as well as scripting and producing the final awards video for this project

Scripted a digital video shot with Anupam Kher and Neena Gupta that talks about sleep apnea, its symptoms, and myths about healthy sleeping habits.

A digital film created for Philips Avent on Mother’s Day – showcasing a celebration of motherhood, and how moms have fought to keep their families safe during the pandemic. This film was conceptualized and shot remotely in collaboration with real moms, and the influencer moms of Instagram. #ToughTimesTougherMoms was lauded as #disruptive and #Clutterbreaking by various news media sites like SocialSamosa and the Economic Times