Global Business

1.Perception vs Reality

To that extent, it is important to confirm that the plan outlined is still the appropriate one to achieve the best results

TO CREATE OBJECTIVES OF THE COMPANY WAS REALISTIC,APART FROM THE COMPANY GAINED CREDIBILITY AND CERTAINTY OF ITS NEXT PRODUCT LAUNCHES 

2.Consistency in the message 

While corporate achievements are important, it is also necessary to emphasize that audiences need to know how a company can benefit them,beyond knowing about its financial performance.The message varies depending on the type of audience.Consumers are interested in how your organization meets their needs.

HE ALWAYS SEEKS TO INNOVATE IN HIS PRODUCTS AND SERVICES,SO THAT HIS CLIENTS FEEL MORE CONNECTED WITH THE COMPANY AND ARE ALWAYS UP-TO-DATE IN TECHNOLOGY.

3.Rigor in Analysis 

Company's reputation depends on the opinions of multiple stakeholders from employees and investors, to journalists,customers and the community.Before building messages for your audiences,do not make the mistake of guessing what their interests are.

IT TAKES INTO ACCOUNT COMMENTS AND SUGGESTIONS FROM THE VIEWS OF YOUR CUSTOMERS,PARTNERS, AND EMPLOYEES IN ORDER TO BETTER PROTOTYPE YOUR PRODUCTS.

4.Trust building 

To ensure that your stakeholders become validators of your brand,strike a balance between building reputation and trust in them.Audiences are much more receptive to being validators of a company if they trust them, beyond being so by having a favorable reputation.

TO GENERATE TRUST IN ITS CLIENTS, IT SEEKS TO HIGHLIGHT THE HONESTY AND CREDIBILITY OF YOUR COMPANY, ALWAYS GIVING IT A GOOD IMAGE AND CREATING A BETTER REPUTATION AMONG COLLABORATORS AND EMPLOYEES

5.Appropiate impact

Being clear about how,when and where it is important to connect with audiences defines, to a large extent the success of your strategy .Is important to know how to reach each audience to meet business and communication objectives.

Roser Reeves creates a new communication campaign based on a differentiating characteristic that until now had not been used by another company.

Using the same slogan since 1952 “The milk chocolate melts in your mouth not in your hands”

On the other hand, Mars Inc. add a new product to its portfolio (M&Ms peanuts coated with chocolate and packed in little brown bags). Suffice it to say that the members of NASAs first space shuttle requested that M&Ms be included as part of their diet.

At the end of 2002 the company’s product portfolio consisted in six ranges: snacks, food for human consumption, vending machines and electronic payment systems.

Since its introduction Forrest Mars has been concerned that the M&Ms covers with new colors. The first were red, green and yellow. In 1976 orange was incorporated and to avoid confusion they deleted the red. But in 1987 the red was put on sale again as a result of overwhelming request from its customers.

After 54 years of the creation of the first sweet American citizens experience a communication campaign to vote on which new color they would incorporate: blue pink or purple.

The initiative is very successful, as evidence by the fact that more than 10 million consumers cast their votes in these very particular elections. The blue was the winner with 54% of votes.

Then the characters acquire a defined personality(red-rude; yellow-naive ;blue-smart).In 2001-2002 they create a space in which the consumer can interact with the characters and learn about the latest news from the world of M&Ms.

Let's imagine a situation in which we have two signs at the entrance of a building, on one door we have the sign that says normal and on the other door the one that says beautiful, we can notice that people go without hesitation towards the normal sign, And we will ask ourselves why, some think that choosing to be beautiful would look presumptuous or self-centered, others if they went directly to the entrance that said beautiful and doubted it, that's where we notice the problem, the opinion of others is the only one to which we take importance and the one that has the most impact in our lives, when the only opinion that should matter is ours, there is the importance of self-confidence. This campaign was created by a company to position itself as an international brand, which Wherever you go in the world you will find it and the message I want to give is that wherever you are in the world you should feel good about yourself, love yourself and look in the mirror and see how beautiful you are.

The International Business career could support with more campaigns of this type, promoting self-love and security, self-confidence is the most important thing, taking these messages to any part of the world creating impact and generating awareness ... What do you choose?

The commercial opening that has been occurring in the world is a product of globalization and computerization of the global economy, it has been reflected through trade agreements and bilateral trade agreements, this has enabled the appearance of countless commercial opportunities whose attention with Trained personnel have been overcome showing a gap in qualified human resources. This part is when the International Business Degree enters, it is responsible for designing business models, generating creative solutions to the needs of companies that participate in the world market and promoting the achievement of objectives in public, private and social organizations linked to international business. It has many knowledge and job options to discover, from micro-companies to multinationals can benefit from the knowledge and effectiveness of professionals in this field because in a strategic and effective way, they can seek and mediate between international businesses, not only from the commercial knowledge but also logistics and customs knowledge, therefore the graduate with the knowledge imparted is ready to understand the world market and proceed to do business based on their own country.  We can find that in the field of labor you can work in the public sector, private sector, international organizations or become independent by creating your own company, working as a consultant, advisor and negotiator.

In my opinion, it is one of the most complete careers since it covers economics, administration, finance, among others, as a basis for bringing a product, service or even a company to another country.