Michael Brydebøl

The greatest need of our time is to clean out the enormous mass of mental and emotional rubbish that clutters our minds and makes of all political and social life a mass illness. Without this housecleaning, we cannot begin to see. Unless we see, we cannot think.

Tote failed as an e-commerce app. However, the founders noticed that people really liked one feature, which they turned into Pinterest. Glitch never took off as a multiplayer game, but the collaboration tool created to help develop Glitch was turned into Slack. SnowDevil was a snowboarding site with a cool e-commerce platform that became Shopify. YouTube started out as a video dating site.

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”

What matters most to the organization often matters least to the customer.