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In this decade of the 21st century, hardly anyone is without a smartphone or a social media account. Almost every person is exposed to the digital world for at least 18 hours, if not more. It helps people stay connected not only with each other but also with the world. Social media helps you communicate and share content in real-time, efficiently and quickly. Tapping into this pool of resources is; therefore, it is crucial, whether your business is big or small. You need to have a strong social media presence to attract an audience. That is where Social Media Marketing comes into play.

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In today’s digital age, having a strong online presence is essential for businesses to thrive. A key component of your online presence is your website. It serves as the virtual face of your brand and acts as a gateway for potential customers to learn about your products or services.‍

A well-designed and professionally developed website can make all the difference when it comes to attracting and engaging your target audience. In this blog post, we’ll explore the importance of website design and development in boosting your brand’s presence, and how a unique website design can set you apart from the competition.

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With consumers being overwhelmed with live streaming, interactive 360-degree movies, augmented reality, and more, brands can no longer get by with only written content and photos. Visuals have become an essential part of brand identity. Many corporate businesses have understood this and switched to video-content strategies. Videos are powerful and help you give out strong messages about your company.

If you haven’t already invested in a video marketing strategy for your corporate video production, then you are lagging behind in the race. However, if you are unsure as to how this works and what are dos and don’ts of corporate video production, here’s a quick guide to help you get started — Mellow Designs

Imagine any popular brand that you are familiar with and enjoy. What immediately catches your attention? Is it their brand, their most recent Instagram post, or what you bought from them? It doesn’t matter what you’re picturing; what matters is how it makes you feel.

Strong brands are adept at conveying the appropriate message to their target market. How do they achieve this? Let’s talk about brand identity or how a company portrays itself to the public

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If you’re looking to maximise the effectiveness of your digital ads, incorporating interactive elements can be a game-changer. Interactive digital ads, particularly interactive video ads, have been shown to provide significant boosts in click-through rates (CTRs), engagement, and overall conversions.

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Design thinking is a powerful methodology that has gained popularity in recent years for its ability to foster innovation, solve complex problems, and generate new ideas. By adopting a user-centred approach and employing an iterative design process, design thinking enables individuals and teams to tap into their creative potential and develop innovative solutions.

In today’s competitive marketplace, it’s crucial for businesses to establish a strong brand positioning to differentiate themselves from their competitors. One powerful way to communicate brand positioning is through visual identity. By strategically crafting the elements of your branding and positioning to be visually appealing and cohesive, you can effectively convey your unique value proposition to your target audience.

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Design is the most important part of any brand. It needs to be attractive and unique to grab the eyes of potential customers. You need to ensure your website not only looks good but is also functional and has a smooth user experience. On the other hand, if you have a beautiful website but it crashes, glitches or hangs, you will lose the customers you attracted through your grand design.

2022 has been a year of change when it comes to the digital marketplace, and the way brands put themselves out. 2023 can then be touted as the year to scale up the whole system and make it better. However, the trends keep changing every year. So, it is important that you stay updated with them as well and ensure you are relevant to the changing trends.

When it comes to web design, there is more to colours than mere aesthetics. The choice of colours can significantly impact how users perceive and interact with a website. This is where the fascinating field of colour psychology comes into play. Understanding the psychological effects of colours can help web designers create visually appealing and user-friendly websites that effectively convey brand messages and maximise user engagement.

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In today’s competitive business landscape, building a strong brand identity is paramount for sustainable growth and success. A well-crafted brand identity not only differentiates your business from competitors but also creates a lasting impression in the minds of customers. It encompasses the values, personality, and visual elements that define your brand.

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In today’s fast-paced and interconnected world, the digital age has revolutionised the way businesses operate and communicate with their audiences. As a result, branding has taken on a whole new level of significance. With the vast reach and constant evolution of digital platforms, businesses face both unique challenges and exciting opportunities when it comes to building and maintaining their brand identity.

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A logo serves as the face of a brand, representing its identity and values in a visual form. It’s no wonder that logo design trends are constantly evolving to keep up with the ever-changing design landscape. In 2023, we’re witnessing exciting new developments in logo design, with a focus on minimalism, storytelling, vibrant colours, and dynamic animations.

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When you walk down the aisles of a supermarket, you’re bombarded with an array of products competing for your attention. In this crowded marketplace, packaging design plays a pivotal role in grabbing your interest and influencing your purchasing decisions. Among the various visual elements, typography stands out as a powerful tool that can make or break a packaging design.

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A logo serves as the face of a brand, representing its identity and values in a visual form. It’s no wonder that logo design trends are constantly evolving to keep up with the ever-changing design landscape. In 2023, we’re witnessing exciting new developments in logo design, with a focus on minimalism, storytelling, vibrant colours, and dynamic animations.

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Stats say that there are approximately 12 million to 24 million active ecommerce websites across the globe. With such numbers, the chances of your online store getting lost in the crowd are very real. The only solution to this is setting up an ecommerce website that stands out and provides your customers with the experience they demand.

While it is feasible to have an e-commerce company that only sells through a different platform, as is the case with Amazon and eBay vendors, doing so can stifle your company’s expansion. You will still need a website or gateway that can direct your prospects to the location of your choice, even if you are a merchant on another platform. Moreover, having your own ecommerce website demonstrates your commitment to your brand.

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When you walk down the aisles of a supermarket, you’re bombarded with an array of products competing for your attention. In this crowded marketplace, packaging design plays a pivotal role in grabbing your interest and influencing your purchasing decisions. Among the various visual elements, typography stands out as a powerful tool that can make or break a packaging design.

Read more — Mellow Designs

With everything taking the digital route, your business must have a professional website. However, trying to figure it out on your own can be quite overwhelming. Choosing a website builder is the perfect solution for these problems. You can use a website creator to make your own website without having to learn to code or hire a developer or web agency. There are dozens of platforms that have come up in recent years which allow you to build your own website for your business. Many of these also come with to host that lets them stay online and be delivered to people across the globe. But with such a website builder in the market right now, you may get confused about which is the best suited for your business.

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