Melissa Anne | Design and Branding

Graphic flyer for in-studio promotion of our new Bachelorette package!

Lauren is a personal trainer and nutrition specialist. Her goal was updating her website to reflect a new logo and clean design with easier use for clients. Using a pop-up screen when you first go to her site, I was able to direct visitors to Lauren’s Social Media which is updated daily. I then highlighted her results to reinforce hiring her as a trainer and then you end the home screen with the social media.

For the team poster this year I used a paint brush look to bring a fresh design element to our brand. I chose a similar font style for the team slogan to highlight the phrase against a faded photo background. Having our player cut-out and in color helps keep the focus on the action and brings the game day feeling to our fans!

Our basketball office wanted a newsletter template they could send to recruits throughout the season. The goal was to keep recruits engaged through a post-game update that highlighted key information.

When The University of Dayton announced a new President our Athletics Director wanted to present easy to read highlights of individual sports programs. I created a digital booklet with information provided by our Communications department that showed that information at a high level.

Postcard mailer inviting our Football alumni back for a game!

Flyer for our Men’s Basketball Season tickets!

When our Athletic Director was hired, one of our first initiatives was to create a physical piece for staff to have explaining our mission and vision as a department with the values being the focus. 

Using a low-light photo I took advantage of having an image that disguised our player identity to complain and marketing purposes. Our team wanted to highlight home games to push attendance and ticket sales. 

I created a graphic highlighting our senior class for achieving the most wins in program history.

As a frequent almondmilk drinker, I became loyal to Almond Breeze. However, I’ve mistakenly bought the coconutmilk blend twice now because the packaging is too similar and confusing. I decided to create a packaging mock-up featuring a clean design focusing on the ingredient image, and highlighting the flavor with a bold font and color differences. 

When I started at Dayton, our weight training areas were seperated on campus and with a space at the arena. As one of my first facility projects I learned how to manage relationships with coaches, our branding firm, architects, and printers. 

A local trainer was looking to create a recipe ebook. During the initial brainstorming process I recommended that a new logo and website update would be beneficial. With the ebook I took existing recipe content and photos, and created a reader friendly layout. I also concepted logo and branding ideas for her to create a more concise, professional look.

Print ready file for our 2016-17 Men’s Basketball Season Tickets