Media Ide Snapshots

"Project #LIVE - Twitter"

Land Rover Sensory Overdrive (by Eduardo Quadra To show the versatility, power and speed of the All-New Range Rover Sport we realized that a regular print ad didn't have the capacity to show the diversity of the vehicle. So we came up with a new and innovative way to let people truly experience its amazing features through their senses.

IDNA is the first story deployed on our spatial storytelling prototype. Each scene is designed on 360 degrees, so that you can explore it however you want through the story. This is done simply by turning the iPad around you. The story has branches: according to the user’s focus on certain angles or characters, the film may seamlessly take a different path. The idea is to bring the viewer to follow the story according to its sensitivity and its affects to a particular character or a particular event. The audio narrative is 3D sound, sensitive to the body's orientation.

HUDWAY — is an unique Head-Up Display mobile application that allows driver to anticipate the road for more safety navigation by projecting the road on the windshield. This is especially handy in low visible conditions, such as rain, fog, heavy snow or just dark.

SNCF "Europe. It's Just Next Door" (by TBWA PARIS)

We've wanted to get more familiar with near field technology, and this gave us the perfect opportunity to use it while building a bridge between our two offices.

Preorder on Kickstarter http://kck.st/IfPkIA PowerUp Toys has introduced a new form of play by fusing origami classics with state of the art technology. This time we took a big leap forward, by integrating Bluetooth Smart technology into our PowerUp Paper airplane module. Now you can easily control a simple self made paper airplane with your smartphone. Say hi to the World's First Smartphone Controlled Paper Airplane - PowerUp 3.0.

Following the launch of our limited edition Christmas jumper packs in stores, this Twitter-powered knitting machine, Knitbot, will help us produce festive knitwear for supporters of designated drivers. Help us make more Christmas jumpers by tweeting #jumpers4des. The more tweets we get, the more jumpers we'll make!

As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The track features a real time mapping animation that follows the cars performances. The activity, which is part of the Audi Attitudes social initiative, also involved 24 girls and boys aged between 8 and 10 who won a draw held amongst members and their children. After three rounds, the fastest "drivers" fought out the final. - PARTNERS: 20Húngaros + Scacs, Bungalow, Maya Benainous

The Last Barfighter is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. To the victor goes the pour.

Volkswagen Golf GTI + Underworld have collaborated on a project that synchronises driving and music in real time. Play the road generates music via a phone app that's connected to the GTI's onboard computer, reading the driver's location and movements to compose music live.

Internet Explorer 11 - The [ANIME] Trailer! (by NekoBishi)

KITKAT - Have a seat (by KIT KAT)