The Gutenberg Press: the Godfather of Western Mass Media
Media today is ubiquitous across the world. It serves many purposes such as to entertain or to educate and it covers many mediums such as audio, visual, and electronic.
Media today owes a lot to a specific invention made in 15th Century Germany by who many would call the Godfather of Mass Media, Johannes Gutenberg. His invention is called the Gutenberg Press.
What makes the Gutenberg press so important for mass media today? Well, for starters, it was the first medium that made use of precast selection of letters and symbols that made printing on paper much easier and quicker than the block printing method that was common for media printing at the time.
Also, Gutenberg patented a special ink that was suited for his machine that worked more efficiently than other inks at the time. And with that, Gutenberg also worked on a system where certain letters and symbols could be printed if a certain trigger on his machine. This process would be the precursor to type writers that would come somewhat later.
The Gutenberg Press also ushered in what would be call the Printing Revolution.
What is the Printing Revolution? The Printing Revolution was a phenomenon in Europe that was triggered by the spread of the Gutenberg Press. The Gutenberg Press made creating mass media more accessible to the people.Â
The key event that kicked this off was the creation of the Gutenberg Bible. The Gutenberg Bible, or die Gutenberg-Bibel in its native German, is a bible, hence the name, that was produced by the Gutenberg Press. This bible was printed by Gutenberg himself in partnership with another printer named Johann Fust. Despite what many may believe and the nationality of those two printers, the Gutenberg Bible was not printed in German, but in Latin.
The Gutenberg Bible was made as an experiment to test the viability of the Printing Press, and the experiment was a huge success. The Press printed about 150 copies of the Gutenberg Bible and one of them is in the Library of Congress to preserve as an influential written work.
After the printing of this Bible, many other types of books and other literature began to be published. Some of them, like the Gutenberg Bible, were religious in nature. However, there were some that covered more academic topics. One such example is the Press revitalizing the study of literature from ancient Greece and Rome during the Humanist Movement. Other books were more for entertainment value such as romance novels. In fact, it could be argued that the Gutenberg Press helped boost the very first romance novel boom.
In other words, books became a lot more widespread in Europe than ever before. And this had a net positive on European Society as a whole. Because of this increase in literature, the literacy rate of Europe increased exponentially. And along with it, came the formation of plenty of Public Libraries.Â
The Gutenberg Press is also responsible for introducing the method of making money off the writings one produced. The first ever people documented to have done this was the Dutch scholar, philosopher, and Catholic theologian Desiderius Erasmus, a key figure in the development of the Humanist movement.
With all these grand advancements, the Printing Press did encounter some conflicts, one such of them being that since these Presses were nearly everywhere in Europe, there was a problem with quality control and copyright control. In other words, there were many people who made some profits copying other peopleâs works and then selling them in much lower conditions.
In addition to that, the Press also ran into some issues with the Catholic Church at the time. This was because the Printing Press had a laissez-faire policy to what could printed at the time, and among those things, that included material that was Anti-Church or would be considered promoting teachings that were against the Churchâs at that time or just works that were consider crass in general with sexual acts that were considered impure and debauchery by the Church.
This concern brought with it the first ever mass media censorship called the Index Librorum Prohibitorum. This list was list of written material that Catholics were not allowed to read unless they faced excommunication. The purpose of the list was to dissuade what the Church would call âthe Flockâ to veer away from their spiritual path.
Also, the Press brought with it the first ever information war. This war occurred between the Protestants led by Martin Luther, who is known to have used the press to produce his 99 Theses, and the Catholics. The Catholics, despite their first reservations of the Press, saw the Press as a useful tool of apologetics against the accusations made by the Protestants. The two groups would make a plethora of material against each other, trying to sway the people to believe their own side over the other.
In conclusion, Gutenbergâs invention has changed the landscape of Western Mass Media and Mass Media in general. Itâs recognition as a pioneer is well-deserved and cannot be disputed.
















