Thoughts on Storytelling and Startups

For Websites looking to engage potential customers, there are different approaches. Unleashed offers an “Ask us anything” option that opens up a contact form for sales.

A user-friendly and accessible pricing page from Wistia, makes it easy for potential customers to pick the right package.

It may be effortless marketing, but I’m not going to activate a service without knowing what it does and how it works. 

This is a Website fail - asking someone for their email address so they can look at your customer success stories.

After redesigning my Website, maybe I should have embraced this approach - one page, 17 words and a link to send an email. :)

Operator uses the “I want it now” approach to drive brand awareness. Mailbox used the same technique in a masterful way.

John Medina, author, Brain Rules

Nice marketing hack by CB Insights after someone leaves their email address to receive a 121-page VC report. Rather than a simple message, the show you a video.

Mark Evans (markevans.ca)

This is the way that startup should announce big news - by inserting a pop-up on its home page. Nice work, Klipfolio! 

I like the way that Optimizely markets its Webinar/live demo, and how it provides people with options about when they want to attend.

A nice pricing page from BuzzSumo that make it easy for potential customers to pick the right package.

Most press rooms for startups are pretty bland; Breather takes a different and creative approach.

Nice home page messaging from Slack. Headline captures your attention while sub-head times you what it does.

Oscar provides quotes for health insurance using an elegant and user-friendly approach. Simple = Powerful

http://www.thestar.com/business/2014/05/26/when_cannabis_goes_corporate.html

Example of a startup that fails to tell people what it does and what's in it for them. It's a video app but why should I use it