Marc Kandalaft Design Archives

Marc Kandalaft Design Identity from late 2011 to late 2014

Troisièmes Saisons. Marc Kandalaft Design sharpens its brand identity and becomes Rap. More universal and reflective of its values in its business practice. Pure, strong, simple, Rap. expresses movement, authenticity, efficiency, and audacity. It answers to a meticulous methodology freed from the influence of trends in vogue. It sparks communication and motivation, at the center of which the client‘s place takes center stage by way of a straightforward, multicultural structure and by way of specialized teams boasting high flexibility. Rap. benefits from an international business platform that spans across North America, Europe, the Middle East, and the Gulf. Its operational epicenter is located in Old Montreal. One can appreciate the momentum, cultural exchange, critical thinking, reflection, change, and action that enhance observation and creativity, and that emphasize the indispensable vision that is a precursor to branding. Rap. is Marc, Sara, and Marie intertwined. Three personalities hailing from different backgrounds, each sharing the same love and respect for their work, and each enriched with diverse cultures and experiences, all anchored in branding and design, writing, editorial and typography, fashion and “​art de vivre”​, product and digital. Rap. is a complementarity of skills and expertise that fear not challenges, and instead embrace idea craftsmanship and innovation in complete freedom of thought and expression. The grace and wisdom of the East, the vitality and creativity of the West, the magic of wordplay, the interpersonal intelligence, the know-how, the respect and the mastery of the business, the commitment to craftsmanship, the fantasy​,​ and humor all make Rap. a strong entity on which you can count. It guarantees an approach to business that is direct, personalized, and above all, ​professional. If creating meaning, giving life and impact to your brand is a constant that drives you, we invite you to come share tea or coffee and join us in a lively discussion; because supporting you throughout your journey is our desire. Rap. just welcomed Marie Cortadellas, Paris’ ESAG Penninghen alumni, who brings with her, her twelve years of experience from New York as added value to this revamped collective. we-are-rap.com

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Discover some of the most challenging projects highlighting our 15 years in the business of branding and design. Early 2008: I get a call from one of my clients, Mr. B: "Marc, can you fly to Paris this weekend? I have a project in mind; I need your help." "Sure, what kind of project?", I ask, intrigued. "I want to build a new car", announces Mr. B. After a short pause, “Ok, sure!", is my intrepid answer. Fast forward to November 2008: Mr. B and I are in Las Vegas, and we are presenting not one, but two cars! After a road-trip touring across India, touring at the Festival de Cannes, another road-trip touring from Paris to Torino, and finally after many other years of hard work, the EQUUS BASS 770 is finally ready to drive! or to be driven! Timeless vintage powered up with high-technology, in which I am extremely proud to have participated as art director for the first two prototypes with none other than Tom Tjaarda, who himself designed and signed no less than 83 vehicles during his impressive career. The EQUUS brand identity, logotype, as well many other collaterals were designed by Marc Kandalaft Design in Paris and Montreal. www.equus-automotive.com

New identity and new advertising campaign for the "Concours international d'orgue du Canada - Canadian International Organ Competition". With the collaboration of Sara Dabbagh and Catherine d'Amours / Pointbarre.

Art Direction and Photography for Hektor SS2015 with our friends Mark Maggiori and Petecia Le Fawnhawk, in Arizona. Great collaboration.

Philip Hazan - Visual identity. Typography / logotype design. Multi-use note/sketchbook with detachable cards that function as personalised business cards.

Notes. In the process of creating Rap. [Feb. 2014] Purpose - Société - Invent - Cellule - Partage - Intelligence - Cœur etc. http://we-are-rap.com/

Villanova Architecture Paris http://villanovaparis.com/

Visual identity for EQUUS by Marc Kandalaft Design. The 2015 BASS770 is born of an abiding passion for genuine 1960’s and 1970's era muscle cars. The rare seductive power of those legendary beauties, brought on by their unique fastback signature, enraptures and enthralls to this day. Proudly, the EQUUS BASS770 sets a new measure in the international luxury automobile class as a brand-new muscle car bringing together the best of 21st century American technological savoir-faire.

SIX BRANDING PRINCIPALS by Marc Kandalaft, this month in Entrepreneur M-E Magazine. Read here: http://issuu.com/entmagazineme/docs/entrepreneur_middle_east_august_201/56

We are happy to share http://hektor.me/ with you, a new name in the fashion industry and a brand we took so much pleasure creating. Thank you to our client off course, Lezlie Karls, for giving us a lot of freedom, and to all the people who worked with us during more than 6 months. HEKTOR BRANDING AND WEB  Brand Strategy - Marc Kandalaft Design, inc. Creative Brand Management - Marc Kandalaft Brand Identity and Logotype - Marc Kandalaft & Sara Da Design Print and Packaging - Marc Kandalaft & Sara Dabbagh Web Concept and Design - Marc Kandalaft & Alina Lagarde Web Production - Véronique Comtois Copywriting - Exuberant Ivana HEKTOR PHOTOGRAPHY  Art Director - Marc Kandalaft & Max Abadian Photographer - Max Abadian Digital Technician - Greg Beck Assistant - Gabriel Paquet Production - Renata Jafiarova Stylist - Cary Tauben Makeup - Geneviève Lenneville Hair - Rafael Estrella Dunn Models - Dajana (Elmer Olsen) and Chris Colton (Next Models) Special thank you to Vladimir Antaki, Frédéric Leroux, and Mamoru Kobayakawa Sigmund Darque for their collaboration.

Centre Canadien d’Architecture (CCA) de Montréal - Balade parmi des projets aussi novateurs que fascinants. L’exposition principale porte sur un thème qui est au coeur de l’actualité. Elle aborde l’interactivité, la virtualité, le rapport à l’être humain et présente des projets sur lesquels de nombreux architectes ont travaillé afin de faciliter la hiérarchisation de données, d’aider à la compréhension du monde, ou même de concevoir le virtuel de 1990 à à nos jours. Graver des motifs en relief sur n’importe quel médium et n’importe où, à partir d’un simple fichier, qu’il s’agisse d’un mur, d’un tableau, ou bien d’un livre, l’interactivité est bel et bien au coeur de l’interactivité, et ce dans tous les secteurs d’activités confondus. Construire la disposition dans un espace virtuel des informations de la bourse. En outre, elle met aussi en avant les liens entre les techniciens, les architectes, et les ingénieurs, comme quoi nous sommes tous dépendant les uns des autres. Avec parcimonie, nous avons un aperçu sur la connexion profonde qui existe entre le design et tout objet matérialisable (que celui-ci soit physique ou bien virtuel). Sujet universel de nos jours qui est la visualisation de l’immatériel: cette problématique est aujourd’hui récurrente dans tous nos secteurs d’activité, le nôtre n’y échappant pas. Cela pose à réfléchir sur la grandeur du monde qui nous entoure, ainsi que la vitesse à laquelle il progresse. Entre deux salles était présente une installation « Vieux livres, nouvelles villes », mettant en vitrine pour notre plus grand bonheur de nombreux livres au design et au façonnage intéressant. Nous avons aussi été captivité pour une oeuvre de Douglas Coupland, qui ramène à tous les souvenirs d’enfance et offre une vision de l’architecture fraîche et simple dans cet univers qui semble beaucoup trop inaccessible au commun des mortels. À la suite de cette exposition, une seconde sur la photographie de la ville arabe, dans un environnement épurée, blanc, des photos au charme fou. Pour finir nous sommes allée à la librairie du centre extrêmement bien approvisionnée en livres sur l’architecture, mais aussi en arts et en design. Un paradis pour tous, de la lecture intéressante et des livres magnifiques. Exposition Archéologie du numérique : Environnements virtuels, objets interactifs, commissaire de l’exposition Greg Lynn. More : https://www.facebook.com/media/set/?set=a.769562479755590.1073741863.132334053478439&type=1

Office - June 2014

OLGA KOUKLAKI REMIXED EP Olga's talent takes its roots into her very childhood, when aged 8 the Greek artist started a classical music formation. It then germinated when as a young girl with a fascination for electronic music she launched herself into DJing, soon to become a key figure of the most trendy clubs and bars of Athens. It finally started to open out in Paris, cradle of an attracting sound where she moved to in 2001. Iconic voice of the 2005 song Budapest, a disco-punk cult favorite from French band Poni Hoax, Olga Kouklaki DJs in clubs like Le Pulp or La Mezzanine de l’Alcazar, and plays keyboards for Nouvelle Vague and Bang Bang. Cheered by Les Inrockuptibles as the “Pythia of an electronica as incantatory as it is languid”, her music is described as a “dark pop electronica walking in the footsteps of Chloé or Jennifer Cardini”. “I U Need” is a work of dark splendor that resonates in a pop vibrancy. The album is more visual, more accessible and definitely appealing. Lynch, a key reference of the artist, however still haunts this almost post-punk road trip, which is part glamorous, on the song Sweetheart where Mélanie Pain (Nouvelle Vague) ironizes on the stereotypes of femininity; part cinematic with the western-like guitars of the instrumental track Jukebox; and part hypnotic with its mesmerizing electronic waves and vocals by Liset Alea (Nouvelle Vague) on Hollow Lives, or by Tim Keegan on Who Are You.