MAHFIA TV

[SKATE] SKATEISTAN "STATE OF SKATE" 

Check out this video about one of most influential organizations in skateboarding: Skateistan.

There are now over 750 skateboarders in Afghanistan - and nearly half of them are girls. How did this even happen? In a place where the female literacy rate is only 13%, where girls' access to education, let alone sports, is barely existent... The Skateistan girls are doing it all. Watch this video and learn the incredible story of skateboarding in Afghanistan.

[BMX] A WEEKEND IN ARIZONA W/ ANGIE MARINO 

[SKATE] WHY YOU SHOULD SKATE LIKE A GIRL

Check out this video about our friends at Skate Like A Girl. By the way, how awesome is 10 year old Meri? 

"Skate Like a Girl is a unique organization locally and internationally providing an innovative approach to female empowerment and leadership, focusing on the individual level and promoting women’s skateboarding on the community level. The goal is to create a collective of girls and women who strive for social justice. These ideas are captured in our vision, mission, and values."

[SKATE] KENZO PARTY @ THE BERRICS w/ VANESSA, LIZZIE, NORA AND ELIANA

We dug up this behind the scenes footage from the archives. Enjoy!

KENZO launched their "Kalifornia" bag with a VIP party at The Berrics in Los Angeles, CA and invited Lizzie Armanto, Nora Vasconcellos, Vanessa Torres & Eliana Sosco to skate the dinner "table".

"During the candlelit dining experience hosted by farm-to-table caterers Root of All Food, the evening's co-hosts, Rashida Jones, Carrie Brownstein, China Chow, Gia Coppola and Riley Keough, looked on as four world-class female skateboarders shredded throughout the space. One notable guest, Jessica Alba, couldn't resist sharing the unique affair with her two-million-plus Instagram followers and posted a video of the moment when Nora Vasconcellos, Eliana Sosco, Lizzie Armanto and Vanessa Torres glided down the dinner table itself. Again, only Kenzo." - Elle Magazine

[INTERVIEW] NEON STASH EXCLUSIVE

[SKATE] LACEY BAKER: SOMA SF

Meow skateboards team rider Lacey Baker checks out the new Soma skatepark in San Francisco, CA.

[SKATE] EXPOSURE PHOTO GALLERY by NAM-CHI VAN

View the full photo gallery here. 

[SNOW] VERA'S SHREDVENTURES SEASON 3 EPISODE 1

Riding into its 3rd season, SHREDVENTURES is back with a little tease for the deep pow days that are soon to come. Follow Vera Janssen and her GoPro as she takes some of her favorite on-resort runs with Claudia Avon and Ryan Paterson.

Filmed entirely on resort at Whistler/Blackcomb on a GoPro. Best ski resort ever.

Who is ready for winter?

[EVENT] ZUMIEZ STASH WINNER W/ LIZZIE ARMANTO & PENNY SKATEBOARDS

[MUSIC] 2014 FALL PLAYLIST by DJ LADY SHA 

We've teamed up with DJ Lady Sha again to bring you the 2014 Fall Playlist! This mixtape features a variety of songs and remixes, handpicked by riders to provide the perfect soundtrack to your session. From our earbuds & speakers to yours this season, we give you the 2014 MAHFIA Fall playlist:

STREAM + FREE DOWNLOAD

TRACK LIST: 

[INDUSTRY] MAHFIA in MARIE CLAIRE

[SKATE + SNOW + BMX] GOPRO: WOODWARD TAHOE GIRLS WEEK

We headed to summer shred camp at Woodward Tahoe in Truckee, CA for Girls Week w/ hoopla skateboards and Girls Skate Network. Woodward Tahoe is one of the few places in the world you can skate, bmx and snowboard all in the same day. Shot entirely on a GoPro Hero3+.

Music: Icona Pop - All Night (K.Flay remix) Filmed by: Kim Woozy Photography by: Nam-Chi Van

Featured Riders: SKATE: ALANA SMITH SAMARRIA BREVARD ALLYSHA BERGADO MIMI KNOOP CARA-BETH BURNSIDE NICOLE HAUSE TAYLOR BEATTY KATIE NALDER

BMX: ANGIE MARINO PERRIS BENEGAS NIKITA DUCARROZ

[INDUSTRY] MAHFIA SESSIONS PORTLAND INSIGHT

Women’s participation is on the rise; women’s purchase power is irrefutable – so why are so many brands having a tough time communicating authentically with their female customers? Whether it’s product, team representation, or marketing dollars – brands still seem to struggle getting it right.

Following the success of the winter event at Mammoth Mountain, Calif., MAHFIA partnered with Clutched Key Collective to host a second MAHFIA Sessions for women in the action sports industry, titled “Speaking To Women Authentically: Tools To Start The Conversation.” The event was held in Portland, Oregon and supported by Skate Like A Girl, XS Helmets, Nikita and Group Y. The three-day event began on Thursday, June 19 and featured a networking happy hour at Rontoms. The event continued on into Friday with a panel and roundtable workshop at Union/Pine and wrapped up on Saturday, international Go Skateboarding Day, as attendees participated in a private girls skate session.

Round table leaders included Lorentzen as well as Global Creative Manager of K2 Snowboarding Jessie Cote, Founder of YoBeat Brooke Geery, Co-founder of non-profit organization Skate Like a Girl Nancy Chang and Founder of MAHFIA Kim Woozy. The incredible diversity of participants were full of insight, passion and lively debates, a perfect cross-pollination of people looking to connect with women of action sports.

About MAHFIA Sessions MAHFIA Sessions was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, surf, wake, moto, bmx, music and more. The series is designed for females working in or interested in the action sports industry. Join us for an exclusive weekend to network with like-minded people, learn from industry veterans and ride with friends and make some new ones too. groupynetwork.com/mahfia-sessions-portland

ABOUT CLUTCHED KEY COLLECTIVE CLUTCHED KEY COLLECTIVE is the one design shop that can communicate genuinely with your female market. A dynamic collective of woman designers, writers, and marketing specialists with both agency and brand experience. Through means large or small, core or mainstream, guerilla or conventional, they deliver inspired business solutions from a female perspective for outdoor, action-sport and lifestyle brands. They deliver brand and seasonal direction, art direction, product graphics, retail solutions, advertising and collateral. clutchedkey.com

On a mission to help with their latest campaign ‘Keep Skateistan Rolling’, we have teamed up with Cooler Mag and the charity for a special hour intended to get everyone on board. This Saturday 19th July at 6pm GMT/10am PST (google for other times) we want everyone to get on a board all over the world! Whether it’s a quick push down the road, a few ollies or an hour at the park, take a picture, put it on Instagram with #SkateHour and your location (see example below). Then donate to Skateistan.

Skate and donate! All it takes is a matter of minutes to do something good and help us get an awesome collection of snaps from around the world.

Plus there are prizes from Vans, WeSC, Volcom, Roxy, Lovenskate and Stance Socks up for grabs for those who tag a picture in that hour and donate. We will choose our favourites for a special gallery and online vote!

Find out more on the campaign to Keep Skateistan Rolling here.