Magic Pixel

The digital marketing field is filled with innovative, integrated solutions. Companies have a tremendous opportunity to collect, arrange, and use user data from numerous sources to […]

Magento is used by about 200,000 websites, and yours might be one of them. Magento is an Adobe-owned e-commerce website platform that focuses on building e-commerce […]

In May, the E.U.’s General Data Protection Regulation (GDPR), the most significant revision to data privacy rules in more than 20 years, went into effect. It […]

Many users assume that consent mode is Google’s attempt to provide a legally sound consent solution for the many regulations that one could be required to […]

Interestingly, the California Privacy Protection Agency (CPPA) recently revealed suggested changes to the CCPA rules. The proposed changes were first made available to the public in […]

Marketers have been using Google Analytics for years to evaluate brand engagement and make data-driven strategies about marketing attribution and resource allocation. If you own a […]

A CDP Customer Data Platform can connect all your apps and websites for financial, analytical, and access points. It is open and integrated as the data […]

Website tags are necessary for digital marketing, but they often lead to complications. A website tag is a component of JavaScript code integrated into a web […]

Customer interactions have never been more critical, especially when third-party cookies will be wiped out by 2023. As our marketing expert recently explained in a blog […]

If there’s a lesson the recent pandemic around the world has taught us, it’s that the future is able to be anything to us, and we […]

Offsite impression tracking through tracking pixels is the most important thing for impressions and their tracking. Pixel tag and pixel transformation are the two technical terms […]

How our LinkedID service can work with Customer match tool Google is proposing With the third-party cookie-less days dawning closer, even marketers who have invested in […]

Client-side pixel-led targeting is dead. All right, it’s soon pretty much going to be—two moments of silence in advance. So now, make way for server-side tracking. […]

Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]

It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]

There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]

Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]