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Meet The Swim Reaper, death taking an extended holiday on the beaches of New Zealand and sharing their vacation snapshots with the world on Instagram. From beach yoga in the morning:

A post shared by The Swim Reaper (@iamtheswimreaper) on Jan 5, 2017 at 12:55am PST

To leisurely glides aboard an inflatable flamingo:

But The Swim Reaper isn’t actually off duty.

“NZ is amaze! Heaps of mean beaches and swimming holes, and a long line of people willing to do dumb stuff. The perfect mix. Ha! Yeah, so I’m just hanging out all summer, waiting to reap some peeps. Swim dumb and I’ll be seeing you soon.”

The Swim Reaper’s endless beach holiday is an ongoing campaign created by the government of New Zealand in effort to promote water safety.

Water Safety New Zealand estimates that about 105 people die from drowning each year in the island nation, with 56 lives already claimed this year. The worst part? These deaths are totally preventable, and most of them tend to befall young males who swim drunk.

So be safe at the beach so that The Swim Reaper can spend more time sipping tropical drinks, playing volleyball, and creating these delightfully morbid getaway photos and videos for us to enjoy.

Follow The Swim Reaper on Instagram