Content Writing

Search engine optimization plays a crucial role in the online success of a brand bolstering its business. The aim of SEO is to attract organic traffic from diverse sources and get repeated visitors as well. Almost 68% of online experience begin with search engines. 92.96% of global traffic comes from Google. 53.3% of all website traffic comes from organic searches. These statistics point to the importance of ranking for generating traffic with a successful content and SEO. The higher the ranking, more are the closest clicks and customer acquisition.

On page Content and Search engine ranking factors

Content

Content Quality

High quality adds more value to the content encouraging the readers to spend more time on the website. It builds a sense of familiarity and trust which compels the readers to go through the entire piece.

To ensure excellent quality-

·         Artistic content must be unique, original conveying a high degree of skill.

·         Any information from pre published contents should be well cited and accurate.

·         Information should be comprehensive and professionally presented.

·         The content should resonate with the brand.

According to a study though content marketing was up to 300% by 2016 engagement was only 5%. On top of that, people tend to spend only 37 seconds on a page which is why quality is important to attract as well as retain the readers.

Keyword Research

Keyword research is at the fundamental of creating good content. A proper keyword research helps to understand the language that customers are commonly using for searching particular products and services. It provides an insight into the audience’s pain points such as the informational, navigational or transactional needs that help create the perfect content for customer acquisition.

Keywords also help the search engines link search queries to the published contents. Effective choice of keywords as well as distribution boosts SEO ranking which is very important for brand awareness and customer acquisition. According to a study 90.63%of pages fail to receive any organic search traffic from Google due to low ranking in the search results.

Wording

The choice of words within the continent should be simple and appropriate to the topic. Just adhering to keywords for better ranking will be detrimental for the SEO health. The keywords or keyword phrases can be varied and synonyms appropriate to the contents can be used for more relevance as well as better optimization.

Freshness

Readers are more attracted to fresh or new contents. It doesn't mean minor updates or continuously churning out low quality pages for a freshness boost.

Contents age with time and they can be updated or the obsolete and expired ones can be remove. This will make the site more useful to readers and also point to the search that the site is well maintained. Since long enough Google has applied quality deserved freshness or QDF as a ranking factor for contents regarding certain types of queries.It is true for featured snippets as well.

Harnessing the power of freshness boost will help increase the brand visibility on the search engine results page by creating content relevant to popular trends, news, upcoming events etc. Caution must be taken for the fact that a QDF related boost subsides overtime and the page may get shuffled deeper within the search results.

Vertical Search

All the other ranking factors cover the web page content within the search engines.But only these are not enough; web page listings also hold vertical results. Having a hold particularly over this area through video, images or news will make the content show up in the special sections of the search results page.

Content length

The length of the content is also a factor for search engine optimization. Though it is not advisable to write more words just for stretching the length, content should have sufficient depth if the subject requires so. According to a research, contents with over 2000 words usually make it to the top ten positions in search engine rankings such as Google as depicted in the graph below.

This is not a concrete rule and there are obviously exceptions. But in general, a piece of content should be around 2000 words or more to be competitive on the SERP. Besides contents with such a length also attract more links and shares which contribute to the optimization efforts.

The above graph shows the relationship between the rank and length of the content. It can be seen that the first one typically has 2416 words while the 10th one has 2032 words. This points to the fact that Google prefers content rich sites and none of the content fall below 2000 words.

Direct Answers

Direct answers boost the trust factor which later proves fruitful for other inquiries. Besides, concerns come in evidence, so direct answers tend to drive the traffic.

It is often experienced that search results pop up before searching for a particular thing. These are meant to provide direct answers as to what one might need. It is all about results which are trending licensed or gathered by search engines.

Architecture

Crawl

Search engines crawl the websites. They shift from one website to another very quick. Sometimes they even store the pictures after getting copies of them. This is how contents are stored like a web book that is very easy to access along with a vast collection on the web. This data store activates whenever someone inputs a search query. The search engines cross check it with index for finding out relevant pages and put them forth.

This forwards conform to a sequence of appropriation. So this crawling works only when the content exists in index. Conversely the index will contain them only when crawled. It’s like a continuous cycle which can be taken advantage of if a published content is on the list first.

A common issues with crawls is-

·         They have a budget and everything works in an order. Besides there is also time limit along with every crawl etc.

Crawls can be improved by-

·         Properly using the internal link structure.

·         An idea about particular URL based pages which have not been crawled etc.

·         Properly using Robots. TXT

·         For avoidance as well as betterment, sitemaps are considerable. HTML and XML both can be brought to consideration for sorting the issues and improving the crawls.

Mobile friendly

A study has shown that more searches happen on mobile approximately accounting for 52% of the searches online. A mobile friendly content refers to such a content that is optimized for the readers who use smart phones. The site should be designed in such a way that these users are also able to access everything the desktop users can.

Simply having a mobile site is not enough. Caution must be taken to avoid common mistakes such as faulty redirects, unplayable content, interestitials, blocked JavaScript, CSS or images, incorrect view port, small font size and touch elements at anunusable proximity.

User experience is an important part of SEO and so optimization for mobile is a must so that users leave with a joyful experience.

Duplication

As Google maintains the index,often it becomes a case that the index becomes a mess. Every flip leads to the same content as an issue occurs regarding which page shows up in the search results. Besides, issues also arise when the same page is linked to different versions. This leads to a distortion in results lowering the value of the page.

A duplicate version can exist with or without www. Rather than redirecting, they act like an existence creep. It is to be noted that, there could be indexation of pages in search engines by the e commerce sites. The page will lack a proper appearance. This is because everyone searches for a content with the URL, not a particular page.

Addressing this issue through proper implementation and results become possible when-

·         URL parameters are managed.

·         301 redirects are implemented.

·         There are effective and better Pagination Strategies, etc.

·         There are rel=canonical tags.

Speed

Google is always aiming for a faster web and a heightened user experience. This is why speedy sites get a small ranking advantage over the slower rivals. But then, just a faster speed is not enough for ranking, it just bolsters it.

Another SEO advantage is the fact that speed is intertwined with user experience. A speedy site reduces the rate of bouncing by potential customers and improves the engagement and conversation rates as well. There are many tools available for identifying areas of improvement of a site like Google's page speed insights.

URLs

URLs are not a major ranking factor but it’s useful to use descriptive words in the page's URLs for the users and search engines. As the URLs appear on the search engines, an easy to understand URL helps searcher have a better idea as to what’s on the other end. Some easy tips to follow are-

·         Name the pages with words that describe the content.

·         Include keywords within the URL; use hyphens for separating the words.

·         Utilize directions for organizing the pages. Directories describe the content as well as the site’s architecture.

·         Care should be taken to avoid over stuffing the URL with keywords and incomprehensible strings of numbers and characters in the page address. Besides, for evergreen contents, dates should be avoided within the URL.

HTTPS

Google is always striving for a secure experience and that is why it has pushed websites for migrating to HTTPS servers so that a better security can be provided to the users. Typically, Google will index HTTPS over HTTP. If both are present and there’s no canonical, HTTPS will be chosen when it can.

HTML

HTML tags send cue to the search engines about a published content and enables it to render quickly.

Titles

It is the most important HTML signal that search engines use to understand the content. Titles should be accurate and concise to reflect the content and only the keywords that one wishes to rank should be featured. It should be noted that keyword stuffing is a toxin.

Descriptions

The meta description tag can be used for suggesting how one would like the pages to be described on the search results. Though technically it is not a ranking factor, a well crafted description helps to entice the readers into clicking the result.

Structure

Search engines get a better understanding of the content on a page due to structured data; for users it’s like an eye candy. Structured data talks to the search engines in their own language. Specific schema markup makes it easier for search engines to understand and digest the page structure along with the content. A properly structured data is translated by Google as a rich snippet which is more useful and attractive to the users.

Headings

They are a hierarchical way of organizing and identifying key sections of a content. Typically any page has a headline. In the HTML code behind the scenes, the headline has an H1 tag, the sub headings have H2 tags. Caution must be taken to not spam the headings with keywords. The ultimate goal is to make the content easy for searchers as well as search engines to navigate.

AMP

AMP gives super fast pages. It stands for accelerated mobile pages. As the importance of speed and mobile friendly content has been discussed before, AMP is necessary for the content to get a privilege on the page which ultimately increases engagement and mobile conversions.

Emerging verticals

Search engines are continuously upgrading with new features. The emerging verticals in SEO factors that affect content and SEO success are videos, images, local and voice.  These do not require a special set of SEO skills but need to be kept in mind for optimization.

Off page success factors

Off page ranking factors are out of the creator’s direct influence. Search engines evaluate the backlinks, reputation, location, authority etc. for delivering the most relevant results. These need to be taken into account while optimizing a site for search.

Thus, off page SEO and content ranking factors are Trust, Links and Users.

Why are we the best content writing company for you?

Content writing and SEO are the key determinants of the online success of your business which initiates customer interaction that help to connect them to the sales funnel after acquisition. We, Inteliqo Research and Services, are a professional content writing agency catering to international clients for their success online for years. Our content writers are hired based on their excellence and regularly trained by experts to be always a step ahead of the changes in the market trends and search engine intelligence. We have cost effective solutions for content writing services and SEO for companies of all sizes.

The internet is filled with content meant to serve the purpose of marketing. Even if the intent of publication is strong, not all contents succeed in driving the desired traffic. Only contents with a unique voice capture the readers' attention initiating an interaction with the brand that ultimately helps them arrive at a buying decision.

Content writing ideas are derived from key market trends as well as competitor analysis. With so many similar contents out there, writers are often confused as to how to write flawless content. Content writing is a very lucrative profession but the success ratio of content writing career is very low. It requires dedication as well as keeping up with every new idea or tool that springs up in the market which discourages many writers from pursuing it.

To help jump start a career or to give an insight into content writing for professionals, we have come up with 23 web content writing tips for beginners and pros as follows which will guide towards creating the perfect content.

1.      Keyword research is at the fundamental of content writing

Ample preparedness before writing the content is the first step in creating a successful one. The right keywords and density help eliminate the competitors' content strategy as well as bolsters search engine optimization. The resulting ROI is unbeatable. For instance, TFC’s site receives more than $400,000 worth organic traffic every year and all it takes is some research and occasional updates as well as keyword targeting.

2.      Never over stuff with keywords 

Keywords are meant to make a content readable valuable and search friendly. If a piece of content is crammed with keywords it looks untrustworthy and dubious to both the search engines as well as the readers. The page views go down along with the conversion rate and SERPs rating. To keep the bounce rate low as well as penalties from the search engine, it is desirable to use a keyword after every 20-25 words throughout the content body.

3.      Right powerful calls to action

The purpose of content is to capture customers and so a compelling call to action is a must so that readers who have taken the time to read it can't help but click. The click connects the contents marketing goals beat and improving ROI. A tip is to imagine oneself in the reader’s shoes and write a CTA that would be convincing enough to partake in an action.

4.      Choose the perfect writing style

The language in a piece of content must always conform to what’s trending now. For example, before the 2000's gender neutral 'they' would have never been used by many organizations while now he or she is not very popular in promotional content. Whatever the case is, the language should be oriented towards the user behavior in their particular niche.

5.      Build powerful links within the content

Whenever referencing others' content, it's good internet etiquette to hyperlink back to that website even if there is the chance that the web traffic will be driven to the other site. Such citations also help to build backlinks. It's very often that the sites that have been linked to replies with a reciprocal link which exit your advantage. Besides, guest posts could also be made from time to time to increase backlinks.

6.      Incite emotion with the content 

Popular or valuable contents have one thing in common an emotional impact. A study was done by HubSpot by interviewing different marketing experts on the important characteristics of successful content. All agreed to the importance of creating an emotional response within the reader though they differed on other factors.

7.      Keep the action alive in the content

Active voice should be used throughout the content to keep it more happening and exciting. In other words, passive voice should be avoided because it reduces the emphasis on the subject and presents it as an aftermath. For example, 'Ditch plastics' is more engaging than 'Plastics should be ditched'. 

8.      Clarity and precision

Readers must be able to easily understand the content within the shortest possible time. It should not be wordy or filled with lesser known stylish synonyms or jargons. The wording should be eloquent but simple. Moreover, big paragraphs should be chopped to smaller ones even if making a pause right there doesn’t seem natural.

9.      Scannable

About 55% of the visitors read a content for 15 seconds or less. while scannable content boosts the readability by 57%. With this view in end –

·         paragraphs and sentences should be short.

·         words with more than 4 syllables better be avoided.

·         use sub headers and bullet points.

·         incorporate images.

10.  Get visual

The purpose of content is not only to get a click but also to engage with the readers. Images should be used that goes with the brand identity or tell a story that provides the readers with user experience. A study showed that web contents including visuals received about 94% more views. Another study showed that visuals are processed 60,000 times faster than only texts which are why they drive leads helping the readers to resonate with the content.

11.  Choose an engaging title

According to research, approximately 36% of SEO experts think that the title is the most important element for SEO. A title is what captures the reader's attention which if intriguing enough compels the reader to click open and go through it. Thus a title should focus on what the reader will gain from the content. 

12.  Revamp old posts for maximum value 

As contents age with time, some gain more value and the information also goes out of date or the market and user interest change. To get the most value from a piece of content, it is a good strategy to scrutinize how the published content performed, prioritize the contents that performed well and revamp them for attracting new visitors.

13.  Provide added value

A piece of content must always offer value to the reader. it could be in terms of actionable tips or insightful ideas. To attract repeated traffic as well as rise up in the search engine rankings it’s an effective strategy to keep a parting gift to the readers. For example, link to a worksheet free webinars, etc. which will be a valuable takeaway for the readers; besides viewing it as a great resource they might refer it to their friends as well.

14.  Don’t self edit right away

If writing is immediately followed by editing, the mind will make up the gaps automatically resulting in editing that will be subpar. This is why it is best practice to put the content away for some time and returned to it at least several hours related to incorporating any changes.

15.  Level up skills with SEO training and online content writing training

With time online content writing has become very challenging which requires a lot of experience as well as expertise.This is why it is always a good idea to attend online training for improving one's skills and also gather content writing tips from experts. Besides,  search engine optimization requires a lot of technicalities impossible to fathom for beginners and so a training is the most desired solution.

16.  Follow the inverted pyramid model of communication

The layout of information within the content should be very easy to interpret. As readers are prone to spending only a few seconds, the most important information should be at the top followed by the lesser important ones. This will ensure that even if a reader isn't spending enough time it is possible to extract the most important message within the shortest possible time. 

17.  Don’t oversell a product or service

A content even if it’s meant for marketing is not a platform for haggling. A successful content acts as a sales copy only when it has a careful balance of non-promotional and promotional content. The reader should not be bombarded with subscription pop ups or invitations to buy & sign up. It should be informative and valuable enough so that the readers appreciated it before being asked if they're interested or not.

18.  Avoid plagiarism at all cost 

All content should have originality and uniqueness devoid of any plagiarism. Plagiarism checkers can be used to ensure this. It is very important because a plagiarized content will make a website tank as Google we never rank it due to its lack of an authoritative presence. The readers also respond better to original content as depicted in the chart below-

19.  Provide answers to common queries in the target market

Contents with more relevance attract more attention. For example, how can a product or service help the consumer?, How can a reader find exactly an item or information they are looking for? Why are you the best on the market? , etc.

20.  Spending on a good SEO suit is an investment

 A keyword analysis can be done using Google spreadsheets and a few free tools but there is a huge amount of data to crunch which makes it very difficult to dig through all the important keywords and the traffic data. Some suits bombard with too much data without providing the tools needed to sort through them and tweak the content strategy. Other SEO tools break everything down in their own system without giving the right data for drawing your own conclusions. An improper analysis is detrimental to content marketing and one will only know when the traffic starts to crash.

 The most popular and vetted for tool that gets the balance right is none other than SEMrush. It is very easy to use, informative and an invaluable tool whether someone is trying to build a new blog for a brand, conducting an audit, or zeroing in on the computer strategy. 

21.  Maintain an idea journal

For getting ranked on the search engines it is necessary to produce content in quality and quantity. The biggest challenge lies in coming up with content writing ideas for the multitude of contents. it is always a good idea to maintain an inspiration journal where ideas can be noted out whenever stumbled upon,for example, from a seminar, nature or even wildlife etc. This will keep the flow of ideas fresh and always ready at hand while sitting down to writing a content. Check out our  101 ways to source content ideas and you are a step closer to learning how to write a good content. 

22.  Avoid being too technical or two creative

While reading web content the readers don’t cling on to every word they see. They are very impatient in nature and are not at all interested in spending time to figure out what a piece of content is trying to say. using technical or scientific terms and creative synonyms hard to understand requires people to think which is exactly why they should be avoided while writing content. The piece of writing should be self-explanatory as well as self-evident as famously said by Steve Krug.

23.  Mesmerize the readers with an alluring copy

Though the content should be focused on simplicity and basic wording, it is necessary to indulge in some finesse in website writing while also being aware of when to indulge and to what degree. The content should resort to some tricks such as alliteration rhythm analogies and contrast that will catch more attention to the eye initiating an interaction with readers. For example, ;iPad isn’t just capable, it’s portable too’ or ‘a display that's not just smaller, it's smarter’. Infusing such essence throughout the web content makes it more appeasing as well as unique to the readers eyes.

Who are we?

Content writing has evolved to a sophisticated art form and it is very easy to get confused with how you can write good content. This is why we are here to cater to your content writing needs For boosting your digital marketing performance. our writers are hired due to their excellence and trained constantly by content writing experts To keep up with the recent trends as well as tools that provide the best analytics. At, Inteliqo Research and Services, we have years of experience in content marketing across various industries which is why we proudly boast of being the best content writing company based on quality and cost efficient service.