Leon Jackson - WTNM

Video and live streaming is becoming one of the best marketing tools for companies to market themselves. Smartphones and their great video quality have helped video and live stream grow so fast as well because it is as easy as pressing live video on social media or pressing record on your phone. As Max Wilbert stated on the Dacast article, “This growing ubiquity represents an opportunity for other businesses. Live video can be a powerful tool. Whether for marketing, sales, training, entertainment, or media, live video is a compelling technology.” This is a very good tool for people or companies to market themselves. Also, as I was reading more about video and video marketing and how it is growing so rapidly, I came across this article in Oberlo by Maryam Mohsin and really liked his quote, “If video marketing is the future, then the future is here.” He proves statistically how video is and will be the best marketing tool out there. I believe it, I can imagine there are many people like me that are more visual and would rather watch a video with useful and important information than read an article.I was impressed when I read what Mohsin stated, “85% of all internet users watched online video content monthly on any of their devices.” That is a HUGE percentage of people that are watching videos! And now 87% of people are using video as their method of marketing. “YouTube is the second largest search engine. It receives more than 1.5 billion usersper month and plays over 1 billion hours of video each day to users (SEJ, 2018).” This is crazy to think about how many people go to YouTube to look up information. I sure do when I don’t know how to use something, I look up instructions on YouTube. Comparing YouTube with Facebook Live, as I read, YouTube wins out in terms of searchability and SEO. YouTube videos show up in search results. People and companies stream online to showcase something, a product, event, a surprise, or anything they want everyone to know and see. As said before, it is a great marketing tool and very interactive.

For more information check out these two websites:

https://www.oberlo.com/blog/video-marketing-statistics

Social media is growing extremely rapidly in our society and is a very good marketing tool for companies. Being able to use social media in a correct way and know how and when to target the companies’ audience, will help the company thrive and be heard/seen. Social media management consist of knowing how to create, schedule, analyze, manage and engage with the content posted through the different social media platforms. It is important for the companies to have an employee who focuses on the social media and marketing of the company and can analyze the statistics of the posts to see what is working, what is not, and what they can do better. Connor stated that “3.2 billion people are using social media around the world, and 11 new users every second.” It is crazy how social media is taking over marketing and the world and how we are so engaged and addicted to it. Now that people are already on it on a daily basis, we (as companies) need to take advantage of the “free” marketing we can do through social media. It is also important for companies to understand the importance of social media management and measurement for their posts to be successful and actually be worthy marketing. 

It is remarkable to see how digital content is growing so rapidly and leaving traditional media behind. As technology develops, digital content does too. But as much as digital media is growing, I believe traditional media, depending on the company and their market, is still important to push. For example, radio, TV, newspapers, a lot of people still listen, watch and read them. While going to work, while watching a TV show and reading it while drinking coffee in the morning or afternoon. Although social media marketing is very important to market their company now that people are more on their phones and all the social media platforms. There are several tools that they can use now to share the information within the company. MailChimp is a great way for companies to get their mail out and figure out their target audience by proving who is opening their emails and who aren’t and who interacts with the email.

Something I learnt in these past chapters is, most people are visual learners, and by having a picture or video, it will attract more their attention and they might interact with the post more than just having text.

I really liked how in the BusinessNet article they talked about how it is okay to post both business and personal on your social media, you just need to be conscious about it. This makes you seem more personable and relatable.

As the Harvard Business Review also states, “40% to 60% of hiring managers use social media to screen potential hires.” This is very important to be aware of, because hiring managers are very aware of what their employees post and that’s one of the first places they check before hiring someone, their personal social media. Something very important as well is knowing your audience and your industry you are going for, to post information related to that. In the article it suggested having two different “profiles” called custom strategy, where you have two groups, one personal, one professional, but I believe the internet is never safe and once it is posted it is anywhere and everywhere. Also, like the BusinessNet article said, it can be a good thing to post both business and personal information on your social media to show your persona and be more personable to your clients.

https://businessnet.com.au/bepersonable/