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I would like to give you three different digital mantras you can utilize while promoting your business on digital platforms which liqvd asia as a digital marketing agency applied & got some great results

Three Digital Mantras for businesses to follow in 2021

1)Be Aggressive in optimizing your website throughout the year. (#BeLikeVirat)

When we see Virat Kohli winning matches as a captain, we praise him. We even curse when he loses. But have you thought about how many years he spent behind reaching the current position? We comment about his aggression, but that is his power, and it makes him one of India’s best captains. Similarly, when you see your competitors in the market searched easily on Google, it’s years of hard work done by content/search engine professionals to raise the search engine ranking. Your #DigitalMantra would be to #BeAggresive on the Search Engine Optimization front for 2021. It will give you a chance to reach different heights in your business.

2)Be opportunistic in using the trends to reach your target audience. (#BeLikePant)

All the cricket-friendly people know how well Rishabh Pant utilized the given opportunity in Australia during the India Australia test series. Many brands either create trends or are in search of opportunities where they can connect with their target audience. They grab the opportunity and spread the brand message effectively. Your #DigitalMantra would be to #BeOpportunistic to utilize the trend to spread your brand message in 2021.

3)Be cool and consistent on your social media promotions. (#BeLikeDhoni)

Dhoni has achieved a tagline of being #CaptainCool while making any field decisions as a captain. A brand is recognized for its cool way of promotion on social media. With cool, we want to say that they have created their aura, brand language on social media. And this has lead to their consistency in getting excellent results.

Valentine’s day is considered a special occasion to express your love & affection for your loved ones. Along with one of the largest shopping days of the year, valentine’s day also becomes one of the most important days for brands to communicate their brand message across millions of people.

Businesses are always searching for opportunities to grow, and valentine’s week is for those who believe in attaching emotionally with their audience through unique campaigns. In today’s competitive world, businesses aim at seizing the opportunity and find ways to promote their brand to capture maximum attention. 

Companies working in the B2C domain know how to touch their customers’ hearts and connect with them emotionally, especially during valentine’s week. Moreover, at Liqvd Asia, we have noted that promoting businesses during special occasions have yielded more business for our clients.

If you are interested in achieving your business targets and seize the opportunity of connecting with your target customers, then you can follow some of the guidelines we are mentioning here.

Start a valentine’s week hashtag that will remain constant throughout the week.

Run contests that can easily communicate your brand message.

You can share unique ideas with your customers to make their days special with their loved ones. (Gifting ideas, for example)

Let us run through some of the campaigns that brands ran in previous years during valentine’s week (especially on valentine’s day).

We were able to find the top 3 valentine’s day campaigns that we find emotionally connecting, sending proper brand messages, and earning their user’s attention.

Top 3 valentine’s week campaigns

1. Ford’s Speed Dating Prank

One of our favorite campaigns is Ford’s Speed Dating Prank, implemented in 2015 during valentine’s. In 2015, one of the renowned companies, Ford, posted a video that went viral during the valentine’s and has crossed 15 million views.

The idea was to showcase the comfort & speed provided by Ford’s vehicles. To do so, they hired a gorgeous stunt driver, and she went on blind dates with unexpected individuals. You can watch the video attached below to understand the campaign that went viral on valentine’s day.

Learning from the campaign

We need to be careful that the message is communicated correctly.

2. Helzberg’s #WeProposeYouPropose

The user has a stressful period while selecting an engagement ring. Valentine’s week is a period when ring manufacturers have a lot of business opportunities. Yes, we agree that they have a business throughout the year, but valentine’s week is a unique period when they can earn a lot of money with the BANG-ON campaign.

Helzberg Diamonds were working on a campaign called ‘Saying Yes to an Unforgettable Proposal.’ Though they ran this campaign during National Proposal Day of the US, we can utilize the thought behind it for any of our campaigns.

Helzberg asked DEG digital to craft a campaign to relieve the stress and enhance the ring-shopping process’s joy. And here is how the campaign idea was implemented.

Learning from the campaign

We need to be #fearless at the start of the campaign whether it will be successful or not.

3. Dove Chocolate’s Chinese Valentine’s Day Campaign

Gifting Sales Increased by 226%

3.3 million unique impressions on major social media networks

48 thousand retweets

You might be wondering why we are mentioning the numbers before even talking about the campaign.

We believe that the result is what matters from a brand perspective. And the same happened for Dove Chocolate when they ran their campaign, adding an emotional touch (real-life story), and achieved the required results.

Learning from the campaign

We need to connect our audience with an emotional touch.

These three campaigns gave us meaningful insights into what three crucial things we need to focus on while running the valentine’s week campaigns for our clients.

Be careful about the brand message.

Be #fearless at the start. (Though you need to learn from your past classic examples)

Connect with your audience emotionally.

What a historical moment it was! 19th Jan 2021, a day printed in golden letters in the history of the Indian Cricket, when India won 2-1 in the test series again Australia in Australia. Rishabh Pant, Shardul Thakur, Mohammed Siraj, Washington Sundar, and so many other Indian champs gave their 200% to win the series after badly losing the First Test match, Adelaide. It was 36 all out. Indian cricket team changed our vision and thoughts when we think of 300+ runs target to be achieved on foreign soil in one day.

Injuries have been a serious problem for the whole Indian team, especially during this tour of Australia. We have seen Injured XI instead of Playing XI for India. But, looking at our bench strength’s power, we are sure that the future of Indian Cricket is in safe hands.

After the victory, we saw many comments, memes, trolls, etc., acquiring their space on social media channels, especially Twitter. We came across a thoughtful message by Sachin Tendulkar on Twitter.

The message clearly says that good days are still left for us to enjoy though there are bad days. If you wish to reach your chosen destination, the only way is to keep patience and keep working hard. The world might say you are wrong, but if you emerge successfully, they will follow you.

“The Spring stretches backward only to propel you forward!”

We (Liqvd Asia) agree with Sachin’s thought regarding the Indian cricket team’s victory. At one stage, we were defeated by Australia at Adelaide. The Indian Cricket team was trolled on social media channels. Several senior-most cricketers like Ricky Ponting, Michael Clarke etc., commented that it would be a whitewash test series for India. Emerging victorious and not giving any attention to the comments is genuinely courageous.

Ajinkya Rahane, the invincible, displayed a character as a captain, we saw years back in Sourav Ganguly. He pumped up the team that nothing is impossible. He and the other support staff strategically showed that the Indian Cricket team could achieve it. If you look at his small innings in the last test, he scored 24 off 22. He set up an example that test cricket can be played like T20 cricket if needed.

We can learn a lot from this example and apply it to several other daily life activities. Let say our business. Like Team India were on the back foot after the first test, we (business people) were too with our businesses during the pandemic. Though we had to stretch in several aspects of our business during the lockdown, it’s not the end of our business.

If you wish to energize your business, you first need to answer the 3-W’s of growth. We consider these 3-W’s as the growth hackers.

Where are you falling short in your business?

What makes you hold the back foot position?

Why are you losing courage in growing your own business?

We agree with the thought that we are in a digital world. Lockdown has turned around the business strategies drastically. The customers now need the products delivered to their doorstep. They want services available online, for obvious reasons.

Though lockdown rules are eased, we still work from home. People have started buying their essentials online , from major delivery applications like Zomato & Swiggy. As someone running our own business, we need to understand that there is a need to switch all of our business slowly & gradually online. The question that might come to your mind is how?

We at Liqvd Asia have years of experience transforming offline businesses into online ones. We have a brand strategist team that has the potential to grow your business from scratch or revamp your existing business to reach different heights of success.

“Without a strategy, execution is aimless!” – well said by Morris Chang, The CEO of TSMC.

Liqvd Asia is a Digital Marketing Agency in India that aims to devise a digital strategy (for small, medium, and big companies) that creates awareness, growth, a path towards a successful business, and ultimately generates business revenue. We believe in becoming your digital partner instead of becoming a digital helper.

Despite the current Corona Virus pandemic and the economic slowdown, Indian festivals are considered as the best time for the brands to increase their return on investment. E-commerce platforms like Amazon made $600 million during Diwali 2020.

While TV and print have shown a considerable reduction in growth, digital has shown a high volume growth. We expect that the ad spends on digital will increase during the festive season 2021, considering the amount of time it will take to find the best vaccine for the Corona Virus.

Here are top 5  marketing trends during the festive season 2021 that Liqvd Asia thinks will bag better.

Top 5 Marketing trends this festive season

Every brand will try to speak first on social media

During the festive season, brands expect a spike in their profits. But, since the competition is fierce on social media, how should brands break the clutter?

According to one research by Mitchelle Jansen, Regional Head Operations, WATConsult, it is proved that it is not just about grabbing the eyeballs. You need to do it first and then maintaining the recall.

In terms of creatives and messaging, brands will focus on nostalgia, memories and relate to the present coronavirus situation. Let us see one example from the past.

Over here, you can see that Havells tried to connect with the audience during ‘Makar Sankranti’ with the famous sweet ‘Til Laddu.’

Maximum discounts on E-Commerce platforms

The festive season is the time when E-Commerce platforms receive 30% of the yearly sales. Not only in the metro cities, but there is also a considerable jump in the number of sales from the non-metro cities.

With more customers relying on online shopping, it is becoming difficult for offline traders/retailers to continue with offline tactics. We have the best solution for them. As per our research, it is the best time for small businesses to focus on marketing their products on social media & listing them on E-Commerce platforms if possible.

Digital Marketing – Search Engine Optimization

What is the first sentence that comes to your mind when you think of something out of your knowledge?

“Google It!”

Every festive season, the number of users searching on Google with the festival focused keywords increases. All the brands have a great chance to increase their visibility on search engines during the festive season.

Influencer Marketing

While there are many other strategies that brands will adopt during the festive season, influencer marketing is one such strategy that you can use to create greater visibility on social media.

You will see several brands collaborating with celebrities/influencers during this year’s festive season to promote their brands and keep the buzz around their sales.

Usage of meaningful memes

This is a strategy that always trends, whether festive or not. But this year, you might see brands using various memes to send out messages to their target audience.

You might see such stuff coming up this year during the festive/non-festive season.

There were times when downloading a video of 5 MB used to take hours. We might not have even thought about video as a medium of promotion. But mark our words; if you want to stand out from the crowd in 2021, video marketing is one of the best ways to promote/marketing.

There are many reasons you must incorporate video marketing in your digital marketing strategy of 2021.

Overview of Video Marketing in 2021

70% of the people have suggested that they have shared the brand’s videos. (source: https://www.wyzowl.com )

72% of the businesses saw a considerable increase in the conversion rate after they started using videos in their digital marketing strategies. (source: https://www.wyzowl.com )

52% of the audience said that it becomes more comfortable to purchase an online product watching the product description in the video format. (source: https://www.invodo.com )

65% of the audience visit marketer’s website and 39% of the audience connects with the vendor post watching the video. (source: https://images.forbes.com)

When we talk to any brand about promoting their product/services using videos, they first think about YouTube. But NO NO NO!

Video marketing does not mean YouTube marketing. There are plenty of other ways to drive traffic/engagement using videos. You can go Live on Facebook, Instagram, and LinkedIn. And so on.

Do you remember an application that drove almost every business on it for promotion? Every marketer considered it as the best marketing platform of 2020 at the start of the year!

‘TIK TOK’

How easy was it to spread awareness about your work on Tik Tok, right? A lot of influencers did make money promoting products on Tik Tok. Unfortunately, it was banned in India because of some privacy issues. But it did create a trend of video promotions.

Thank God! We now have Instagram Reels post Tik Tok to promote our services/products in video format. The Instagram reel is the current trend considering video marketing. And we don’t know how many more applications we might see in the future.

One of the major issues that marketers have faced in the past few years is to shift from big screens to small screens, i.e., from laptops & desktops to mobile devices. Long-form sales pages, emailers, and so on are fading away. The reason is that it is too difficult to read it on small mobile screens.

However, videos provide the same information in a format compatible with all the devices. If you provide any information on your site, and if you include a video with it, the chances of driving organic traffic increase 50X times (source: https://seotribunal.com ).

Video Marketing Content to Improve Traffic

There are a couple of reasons why traffic increases so much.

Users have started suggesting and feeling video content as more compelling.

Google has started suggesting pages that include more relevant video content.

The best reason why video content is more likely to give you less burden and more traffic is that it is easy to reform your videos. Suppose you have created a video, then instead of just doing YouTube Marketing, you can,

Transcribe it and publish it on your website along with the transcription.

Promote the same video on your social media channels.

Turn your video into a blog and post it on your website along with the embedded YouTube video.

You can use the thumbnails of YouTube videos in all your email marketing campaigns.

Live videos, 1:1 video conversations, 360-degree videos, and many other ways have shown their importance over the years and will be trending in the future. We can say that videos are the most popular way customers want to learn about your product/business. (source: https://blog.hubspot.com)

What is remarketing?

Remarketing is a process of reengaging the visitors who have already visited your website and possibly didn’t convert. In technical terms, we call it abandoned visitors.

It provides a means to connect with the possible customers who showed interest in your products or services. When we say customers, it not only means someone purchasing a product, it also includes someone who didn’t feel the contact form, didn’t subscribe to your channel, or anything in the similar lines.

Suppose you run an e-commerce website and a customer visits your website. He/she liked the product but didn’t manage to accept the rate at which you are selling. In such cases, you can use the medium of remarketing ads to increase the possibility of conversion, thus increasing the sales.

Why do we see an increase in the usage of remarketing in the past few years?

This is a very tricky question to answer. There will be several reasons why remarketing is receiving a lot of attention in the past few years.

As per our research, we think there are many start-ups up and running lately. Each of these start-ups, due to competition, want none of their customers to go away from them. And to do so, they try to implement several tactics to solve their concerns. One such solution is to incorporate remarketing ads in their marketing campaigns.

Before answering your next question, let us first understand the types of remarketing ads.

Types of Remarketing ads

Displaying ads to people who visited your website

This is the most common type of remarketing ad. It clearly says that the users who visit your website and drop, then those users will see these ads.

These ads are shown on a couple of platforms. If you run these ads using Google Ads, it will be shown on all the Google affiliated websites/platforms. If you run it using Facebook, then it will show on Facebook and its display platforms.

Email Remarketing

These are the remarketing ads that target users who had already opened your emails. Since the users who open your emails demonstrate their interest in your product/services, there are better chances of converting such users into customers.

Display ads on search engines

Along with showing your ads on different websites on the web, you can also create display ads on search engines. These target users who had opened your website and search for similar products/services on search engines.

Search retargeting ad

There are users on the Internet searching products/services on your competitor’s website. Using search retargeting ads, you can try and convince these users to use your services and how it will be beneficial for them.

Video remarketing

Some users showed interest in your product/services but didn’t show up or purchase, then using other Google display networks like YouTube, you can retarget these users and try and attract them to purchase your product/services. Your videos can also be used in this kind of ad.

These remarketing ad types suggest that you are bound to stay at the top of your customers’ minds if you run these ads. But remember, these ads do have a disadvantage too. You cannot keep on showing your remarketing ads to the relevant users. They might get pissed off and abandon.

Just to make it easy for you to learn, we have listed some of the top advantages of using remarketing ads for your small/medium/large-sized businesses.

Advantages of running remarketing ads

Retain your customers

Whether your customers are visiting your website regularly or not, remarketing ads keep them in sync with your products/services. It is the best way to stay connected with your audience.

Brand Awareness

Displaying ads to your to-be customers or existing customers (For example, customers who converted in a non-monetary way or those who made an actual purchase.) to ensure they have your brand in their mind while purchasing a product/services provided by you. It is a fantastic way to improve brand awareness.

More conversions

Businesses today are not just satisfied with the customers who are converted on one-go or with reference. They even want to target customers who recently visited their website or are looking for products/services similar to what you provide. Remarketing ads help you to tap such customers, thus increasing the conversion rate.

Targeted Ad Text/Images

When you are running remarketing ads, you focus on building a remarketing audience interested in the products/services you provide. The chances of converting this audience are more, as you can target this audience with exact text and images of the services/products they are searching for on the web.

Conclusion

If you want your product/services to reach your target audience, you must create engaging content and create a buzz inside the people’s mind to share it. For this, you need several content writing tools that simplify your job and curate a well-researched content piece

Now, are you wondering where to start researching for such tools?

Don’t worry. I have done a bit of research in free content writing/marketing tools. Find a list of tools below, that will help you create the best content.

List of Content Writing/Marketing Tools To Produce High Quality Content

    1. HubSpot’s Blog Ideas Generator 

HubSpot’s fantastic tool helps you generate fresh content ideas that revolve around your niche. You have to enter three nouns specific to your niche, and voila. In return, it will give you the five best blog topics on which you can start creating your content. You know, we found the idea of creating this blog on HubSpot.

     2.  Grammarly

Grammarly is one such content writing tool that helps us to create mistake-free content. It checks your article’s grammar, spelling, punctuation, suggests the changes concerning hard-to-read sentences, optional changes like word change to make your article look a little better, and much more.

It provides insights like your word count, readability score, character count, reading time, and speaking time.

     3.  YoastSEO

If you are a WordPress lover, then YoastSEO is one such content writing tool that you must never miss.

It helps you to come up with powerful titles & meta descriptions for your web page. That’s not all; it also enables you to assess your content readability from a user’s perspective.

You can find your readability score and check if your content contains enough connectors. You can also check your internal links, external links, image alt attributes, and much more while using YoastSEO.

      4.   Copyscape

Copyscape is a wonderful tool that helps you in checking the plagiarism of your content .  Copyscape goes through content and searches for similar-looking content snippets that exist on the internet. If you want to reap the benefits of SEO and avoid penalties, you must follow the guidelines suggested by Copyscape and generate SEO-friendly content.

      5.  Hubspot

This tool enables writers to create content, optimize it, and ensure that it reaches the target audience. You can tweak your marketing strategies once your content is live, and Hubspot generates a report in terms of sales and the overall performance of the content you have developed.

      6.   Google Analytics

Google Analytics gives an in-depth performance of your content placed on the internet. Details like the number of users, session time, drop rate, etc., is something you will learn using Google Analytics.

It ultimately helps you improve the user experience of your website, which is a factor to be considered while optimizing your website.

Why must you use content writing/marketing tools?

There are several reasons, of which we have listed the top 3 reasons below.

Create high-quality content.

Improve brand visibility.

Improve sales and generate leads.

What is a backlink?

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

Why is it important?

It contributes to improving your backlink profile – its strength, relevance and diversity. It is considered to be an unspoken ‘recommendation’ for your product or service.

For Search Engines (like Google), backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.  Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity-focussed and more about the quality of sites from which the links are coming.

HOW CAN YOU CREATE QUALITY BACKLINKS FOR YOUR WEBSITE?

1) Publish relevant, high quality content

As an old advertising adage goes, “Good advertising makes a bad product fail faster.” It’s the same with backlinks. You could have all the backlinks in the world but if your content fails to match up to the promise, you will be dropped like a sack of hot potatoes. So the first step is to create relevant, quality content that helps other sites determine whether they want to link back to you.

2) ‘Guest’ posting

You could also contribute some free content to another site or blog in exchange for a link back to your own site.

This has long been a popular link building method since it’s a win-win for both sites: One gets free content to share with their audience, while the other earns a high-quality link. Some sites have taken advantage of this method by posting poorly-written content to earn links to their site. For which even Google has issued warnings. But high-quality, relevant guest posts are different from the mass-produced, low-value posts that were a staple of many SEO strategies a few years ago.

When done right, with a focus on providing helpful, high-quality content, guest posts can still be an effective link building tool.

3) Broken link building

404 page not found. That’s what you’d usually find on a broken link. Did you know that reporting these links to the webmaster is also a great way to get quality backlinks to your website? If you didn’t, well, now you do! This strategy involves finding broken links on other websites, identifying the content they originally referred to, and then offering the site the chance to replace their broken link with a valid link to relevant content – YOUR site’s content.

4) Skyscraper content

It’s a way of taking your content to newer heights – quite literally. It basically means finding great content that already exists on your website, and making it even greater – by using actual facts, more words (always helps with the SEO ranking) and not by adding pictures just to make it look pretty. See the content you want to convert into a skyscraper, and ask yourself these basic questions:

(1) What question is always unanswered? (2) Is there anything that’s hard to follow? (3) Is the target audience getting served adequately?

Keep shooting for the skies for quality. It’s one of the best ways to get good backlinks. These are some of the best ways you can get quality backlinks for your website. And once you do, you won’t need to look back.

The IPL just concluded recently, and while on one hand the ‘new normal’ ensured there were no fans in the stands, on the other it also meant people working from home were able to watch games in its entirety from the comfort of their homes, through TV and a popular OTT platform. IPL marketing was still extensively done, especially on the internet, and it’s time we understood this phenomenon from a digital marketing standpoint.

Here’s why (this year, especially) IPL was a digital marketing phenomenon:

#1 Record viewership on OTT platforms

According to BARC, the current season of IPL registered a record number of 7 billion viewing minutes for the first 41 matches, as compared to last year where the same number was 5.5 billion. The overall viewership was up by 28% from last year. Given these numbers, it’s a no-brainer that digital marketers would’ve got even more eyeballs than before.

#2 Digital ad spends went up by 20%

As was predicted by the Economic Times before the tournament began, digital ad spends went up this year. Which is a follow up to the previous point – marketers saw the opportunity and cashed in all their chips at the IPL table.

#3 Brands stepped up their digital game

From ‘virtual’ fan cheering to tweet questions to online cashbacks – brands ensured the fans didn’t feel this year’s IPL was any different from the previous years. For instance: members who paid their credit card bills on CRED during CRED Power Play – the most rewarding overs – won assured cashback. Some of them were even featured on the big LED displays at the closed stadiums.

#4 High-level influencer marketing

Brands like Stylam (partnering Kings XI Punjab) and Optimum Nutrition (partnering Royal Challengers Bangalore) made smart use of their players to promote their products subtly. The core messaging still revolved around cricket, but they found ways for their players to promote these brands.

#5 Engaging with fans in the local language

IPL teams have gone a step further with respect to regional content this year – it has seen an upswing in online content in the respective local languages.

These are just few ways in which IPL is a digital marketing phenomenon. As digital marketers, there are a lot of things we can learn from it. Every year, the stakes will continue to rise, no matter what the situation. The strength and diversity of the viewership has presented a great opportunity to different brands. While the country’s best players make a mark on the field, brands have also started intelligently leveraging the power of the IPL to create an impression across the board and among their key audiences. The various examples discussed showcases how spends are not the only key criterion while considering the IPL in your digital marketing and media mix, and how brands, despite their comparatively smaller investments have been able to reap great rewards through different marketing solutions.

Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. DevTools can help you edit pages on-the-fly and diagnose problems quickly, which ultimately helps you build better websites, faster. As a digital marketing agency, it’s essential to understand the backend of technology to be able to provide better solutions, faster.

And improved site performance is essential for any brand to have better visibility, and to prepare better inbound marketing strategies.

TWO IMPORTANT GOOGLE CHROME DEVTOOLS TO IMPROVE YOUR SITE PERFORMANCE ARE –

Performance Tool

Audit tool or Lighthouse

How can you access these tools?

Load your website in a Chrome browser

Right click on you webpage

Click on ‘inspect Element’

You will see different tabs – Elements, Console , Sources , Network, Performance, Memory, Application, Audits (recently named as Lighthouse) , Security

Here, we are going to discuss two tools which are on 5th and 8th tab from the left when we access the “inspect element” section of the webpage

Performance Tool:

To record Ctrl + E

To reload Ctrl+Shift+E  (to record page load)

Performance tool helps you to check load time of each element on your webpage. It helps to check runtime performance and load performance. Runtime performance is the performance of page when it is running and load performance refers to the performance of the page when it is loading. Both help to identify performance issues that affect speed and overall user experience.

This performance report shows frame by frame load time.

While running a performance tool, you will see load time taken by each element. You will encounter different terminologies on horizontal frames such as FP, FCP, LCP, FMP, DCL etc. Let’s have a look at each of these terms.

FP – First Paint

It is the time taken by first pixel when painted onto the webpage.

FCP – First Contentful Paint

It is a first content render on the webpage when user browses the website.

LCP – Largest Contentful Paint

It measures the loading performance of a website. LCP means time taken by largest element on the website to load. Ideal LCP score should not be more than 2.5 seconds.

FMP – First Meaningful Paint

As the name suggests, First Meaningful Paint means the time taken to provide the first meaningful information to users.

DCL – DOM Content Loaded

It measures when the HTML document on a webpage is loaded and parsed.

Audit or Lighthouse Tool:

An Audit tab gives you an overview of the metrics that improves performance, accessibility, SEO and other best practices areas.  It is also known as Google lighthouse report.

This is what the Lighthouse pane looks like (see below). You can check scores of the above-mentioned metrics for your website. They give scores for both the devices i.e. mobile as well as desktop. You can also check the performance score for the Progressive Web App if you have it.

To run this tool, you have to right click on the webpage you want to test. Then, click on “Inspect Element”. It opens up a pane where you will see this Lighthouse tab. After clicking on a “Generate Report”, it will provide a score as shown below –

With Lighthouse reports, you may get these recommendations that can help you to improve site speed –

A. Performance

Information regarding render-blocking resources

Server response time

Information about impact of third party codes on the website

Header information and server push

JavaScript execution time

Website cache policy

Number of requests to resources required to load the webpage i.e. request count

LCP (Large Contentful Paint elements) & CLS (Cumulative Layout Shifts on elements) issues. Read more about LCP & CLS issues here – https://support.google.com/webmasters/answer/9205520?hl=en

Information about minifying CSS & JavaScripts as well as HTML

Image Sizes and formats

DOM size

Network payloads

Unused codes like CSS and JS

Recommendations on animate content

B. Accessibility

Colours and contrast

Navigations

Names and labels for images, links and form elements

Meta viewport tag for mobile

Language attributes

C. Best Practices

Security aspects of JavaScript libraries used

Security in terms of HTTPS signals

Security aspects of cross-origin destinations

Copy-paste values into form fields

D. SEO

Image alt attributes

Tap sizes on mobile devices

Structured data

Meta viewport tags for mobile

Meta title and descriptions

HTTP response code

Status for robots.txt

Indexing status

Hreflang tags and canonical tags

Font sizes

Information about plugins

E. Progressive Web App

Page load information on mobile networks

Information about installability such as service worker and web app manifest

Redirections

Use of HTTPS

Cross-browser functionality

And other PWA optimisation aspects

Bonus: Alternative to Google Chrome Lighthouse tool is web.dev

Hope running these easy tests will help improve your site speed and performance. If you need any assistance to audit your website, contact Liqvd Asia tech and SEO support here!

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