âconsumerâ
This is quite a depressing piece highlighting the society we live in, rather than embracing the shelf life of food (and design) we try and make things that last forever, but at what cost?

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@kristinsoh
âconsumerâ
This is quite a depressing piece highlighting the society we live in, rather than embracing the shelf life of food (and design) we try and make things that last forever, but at what cost?

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Week 13 Food Metamorphosis Project Reflection
For my studio led by Alex, we were given the theme, food metamorphosis. For this task, we are required to explore the transformation of food within a series of at least 12 designed and image based cards. The project had a really open brief which I liked.Â
The reading references given in the brief were all about surrealism, thus that was my starting point. From surrealism, I sort of linked it to Alice in the Wonderland which were influential to some Surrealist like Salvador Dali. Alot of elements in the story are also categorized under surrealism. These includes strange creatures (Mad Hatter, Cheshire Cat, etc), illogical sequences and comments.Â
From there, I immediately linked Aliceâs body transformation after consuming food and drinks to the studio topic, Food metamorphosis. On thing led to another and I finally settled on alcohol effects on our mind.
The process of creating the cards was then the struggle for me. Coming from an Architectural course, I never had to illustrate an entire artwork based Photoshop and Illustrator. Sketching out the cards was the easiest part. However, I had to watch countless youtube tutorials and experiment with the tools just to come up with the most efficient way to digitize the sketches. It was a struggle, but I eventually got there.Â
However, I did take too long to do the first half of the cards. Two weeks before submission day, I still had 5 more cards(brain cards) to do. I experimented with different ways I can portray the cards but it didnât turn out as I expected. The 2D drawings of the brain just made the entire series too flat. This further took more time. The light bulb moment was when I was reading through my old Tumblr posts. My week 4 pretty sweet post talked about Dinara Kasko and how she applied her architectural design skills into pastry making. This is when I decided to use an Architectural software to model out the brain, giving more dimension to the cards. This also took lesser time for me to do. From there, it was just adding text to the cards, which was also pretty simple to do.Â
All in all, the entire process, even thou tedious, was a huge learning journey for me. I would like to think that my learning curve has gone up several levels. I learned how to properly digitize line art on illustrator, how to colour in my work while adding dimension. I am pretty satisfied with the final outcome.Â
I guess next in line for me would to be come up with my art style and strengthen it. This would shorten the research process a lot. I would definitely keep working on that during the holidays.
Have a good summer break everyone!
MORE DESIGN FUTURES
In multiple lectures, weâve discussed the incredible and innovative food designs by Marti Guixe. Whatâs interesting about his work is that he uses food to connect with problems that are growing in our society and world today. For example, Seed Safe (2010) and the Oranienbaum Lollipop (1999) share the similar purpose of reforestation, as well as aligning our values to what is truly important, such as our environment. The idea of Seed Safe came to Guixe when he was asked to design a money box. He decided to put value into seeds rather money and the idea for this box was to collect seeds from vegetables and fruits so that the user can plant them later. The Oranienbaum Lollipop has an orange seed in the middle of the candy and the idea for this was that the seed should be planted after eating to encourage spontaneous reforestation. The stick would then be used to mark the spot where the seed is planted. Rather than focusing on the taste of his food designs, Guixe focusses and questions our purpose of eating.
Another food design I really like from Guixe was his I-cakes (2001) where he presented ingredients of the cake through a pie-chart. Not only does this look very aesthetic and beautiful but it also shows us how decoration can be information. Imagine going to a meeting and bringing cakes in to demonstrate data information. It would be much more interesting and delicious.Â
The role of the designer is not to âcreateâ something from nothing, but instead to transform what already exists.
Andy (via michaellaballas)
Reflection
This subject helped to develop my skills in interpreting my research through imagery and it also gave me a chance to give a voice to something I was passionate about. At first, I had a very brief understanding of my food topic, whaling, and planned to do a straightforward metamorphosis. However, after realising that thereâs more depth to the topic, I decided to research more into it and brainstormed different ways of interpreting what Iâve research. Something Iâve learnt from the lectures we had with Andy was that experiential design and meaningful design were important to better society and the world of design. I definitely applied this knowledge to my cards as I wanted viewers to have an experience with what Iâve illustrated and also be impacted by it. Through this experience, I have also found that planning played an important role as I needed to plan what I needed to illustrate, how to create a gradual flow between cards as well as how to present it at the end. Overall, I enjoyed the freedom of exploring a topic that Iâve chosen because itâs easy for me to get invested in things that Iâm passionate about. Iâve definitely learnt a lot about designing with purpose and itâs something that would benefit me in the future.

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WEEK 13 EXHIBITION HOW I EXHIBITED MY WORK
How I presented my work during the exhibition was pretty straight forward as I laid my cards out in a curved formation, as the transitioning process happens gradually. To further link whaling with Japan, I got a sushi mat and chopsticks from Daiso and placed my whale sashimi card on the mat to look as though it was being served.
WEEK 13 EXHIBITIONÂ
It was so amazing to see everyoneâs work and especially great to see everyoneâs work together as a collective. It really showcased diversity within our year group because there were many different interesting themes and I especially loved ones that explored culture as it either takes you back to your home country or get a taste of different culture. I could see the effort that people put into their projects and itâs amazing to see the process of them making it on Tumblr and then experiencing it in real life. Good job everyone!!
Food Culture Project
Drinking tea is a part of our life in my family, it is showing the moment when tea leaves are put in boiling water, from dry to wet, from fold to unfold, from compressed to blooming, from clear to colored⌠Now, this moment is frozen in these tea bags. The teaspoon is used as a handle here, the box is covered by a bamboo curtain splint, both of them are the representative of traditional tea culture in China.
I chose Chinese tea for my project topic, as tea has a long history in China, and my family is engaged in selling Chinese tea for many years so I get to know tea since I was young. We drink tea during many parts of the day such as at meals for good health or simply for pleasure. In other words, Chinese tea is meaningful for me and my family, Tea is very popular in China, particularly in the south of China.
what a great model making!! Awesome!!Â
Love the design!! Looks so cool!
so good!!!
NOSHTALGIA - FINAL PROJECT
ON THE GO VIETNAM
Growing up as a Vietnamese-Australian, I have always felt a strong connection to Vietnamese food culture despite never physically being there. This is much because of the Vietnamese food that my mum still cooks at home as well as the multicultural and fusion food culture I have experienced growing up in Melbourne.
In my final project, I have put a contemporary take to presenting the traditional flavours of Vietnam through a travel pack of uniquely Vietnamese garnishes and seasonings. For me, as much as these ingredients symbolise the tastes that remind me of Vietnam, the whole essence of Vietnamese culture within Melbourne is in the experience itself of being able to experiment and use these flavours in new and exciting ways in other food.Â
The pack includes a handprinted banana leaf pouch which I feel really provides that crafty, authentic aesthetic that I feel characterises Vietnam. It holds the three condiments in bottles which I ultimately decided to keep simple to embrace the makeshift and homemade feel of the bottles. They are complimented with a description sheet on tracing paper as well as a swing tag. The packaging really does have quite a few layers to it, and this is because I feel that is how things are packaged in my culture - with much care and wrapping to secure all the good food!Â
Love it Thao!!
Äáşšp quĂĄ! i love this thao <3
Love the packaging Thao!! Great job :)
Compod is a self composting seedling sourced from Worrabinda farm and celebrates the country food culture of the Mallee region. The aim is is portay the closed loop systems that most of the farmers in this area use. This systems means the produce pulled from the earth will eventually be reintroduced as compost; there is no waste. The Compod has been woven from avocado dyed cotton, cardboard string and avocado skin giving the Compod the blend of nitrogen and carbon it needs to break down and fertilise the earth. The logo is made up of symbols typically found in a permaculture design plan and links to the plan of my family farm in the Mallee. These symbols are featured in the swing tag and gives the audience an understanding about the impact that the Compod can make on their lives from planting to sharing the harvest it will yield in the future.
he ritual of planting, harvesting, creating and sharing is rich within the country. This souvenir provides its user the chance to recreate this same ritual in their own backyards.
What a cute design it is !! And itâs really meaningful

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Creative Food Arts - YaratÄącÄą GÄąda SanatÄą by Mundane Matters
Check out more of his work on Instagram
Food cleverly made into the shapes of everyday objects- I love how these concepts sort of play tricks on your mind and have an element of the unexpectedness
Hyper Realistic Fashion Brand Bread Bags and Pancake Purses by Chloe Wise: cast in urethane and intricately painted with a hyper-realism that constitutes a trompe lâoeil effect.
sugar hi instagram
INSPIRATION/RESEARCH FURRY LITTLE PEACH AKA. SHAâAN DâANTHESÂ
Most of my inspiration came from Shaâan because when I decided togo ahead with whaling as my topic, her work immediately came into my mind. She also did a watercolour whale painting and it is one of my favourite pieces she has done because she made the whales appear majestic and graceful, an effect I would also like to achieve with my illustrations. I also love how she cared about the little details, such as painting constellations on the whaleâs body, as these little changes can make a difference in what sheâs trying to portray. However, most of her works are more graphical and cartoon-like rather than realistic and my style is leaning towards realism and having immense detail in my work.
INSPIRATION/RESEARCH FOR METAMORPHOSIS CARDS
I started researching and getting inspired by Japanese illustrations because I wanted my metamorphosis cards to have a link to Japan and possibly their style of design and illustrations. While researching, I discovered a common Japanese illustration style whereby colours and figures within the composition would overlap with one another. I really liked the combination of the colour red and blue found in these examples and I thought it was perfect for my metamorphosis cards, as the blue could symbolise harmony and peace whilst as red represented destruction and disruption in the ocean as well as Japanâs whaling habits. I also tried drawing my whales digitally with less detail and defined line work to match this style but I found that it did not portray whales as majestic creatures well enough.
This was my attempt at replicating Japanese style illustrations in relation to my topic. Though I really love how the blue looks when it overlaps with the red, I felt that these digital illustrations did not portray whales the way I want to.Â

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FINAL CARDSÂ
Rather than a straightforward metamorphosis process, I decided that I wanted to make all the cards connect and have a smooth flow from one card to the other. The purpose of making it this way was so that I could document the whole process of whaling, and I found that this was more impactful in terms of the emotional impact it leaves on those who are viewing it. I wanted there to be a gradual change in the tone and mood from the first few cards as being very peaceful and harmonious to all the tragedy that happens towards the end.Â
Though I tried digitally drawing, I found that watercolour was still the best medium because I loved how I could control the opacity and transparency of the paint. Moreover, it also adds a very delicate and graceful effect which worked well for my topic.Â
To set the scene of my theme, the first few cards show whales swimming harmoniously together, where a monochromatic colour scheme was used to further create a sense of calmness. The mood and tone of my cards had a big turn on the fifth card where a whale was being captured by a whaling ship. The introduction of the bold colour red evoked tension within the piece and it was also very alarming. The choice of using the colour red was not only to symbolise danger but it was also a link to Japan.Â
The next imagery then shows a whale swimming towards a red dot, as though it is being captured by it. Again, this was to symbolise Japanâs involvement with whaling and their refusal to abide a 1986 moratorium set by the International Whaling Commission (IWC), an âoathâ different nations take to stop commercial whaling.Â
I chose to focus mostly on Japanâs infamous whaling habits mainly because there have been many who protest against it even their citizens. They claim that the small whaling fleet they sent out into the Antarctic Ocean to kill 333 minke whales were for a âscientific programâ. Hence, on my fifth card, I have the words, âfake researchâ written on the ship. To further emphasise my views and the views of many who are against it, I included protest signs in the seventh card.
After demonstrating the whole process of whales are caught and then killed, the last metamorphosis stage was to transform it into actual meat that people eat and serve at restaurants. The fancy plate of whale meat on the eleventh card was meant to show how a majestic creature from the sea is sold to become nothing but a food experience.Â
I chose to do very detailed illustrations of the whales and the whole process of whaling because I found that a realistic style gives more depth to these creatures and it definitely earns more sympathy because of that. The realism in these illustrations is confronting and could even be described as brutal, which was also what I hope to achieve because I want to impact those who are viewing it and create conversation through my imagery. Overall, I enjoyed making these cards because I found myself becoming more and more passionate about the topic after doing in depth research on it.
andâŚ. the Final Design!!! | My Final Nasi Lemak recipe book :)
Food as love, food as culture
This recipe centres around the idea of unfolding to the surprise that is hidden inside, just like how a traditional Nasi Lemak is wrapped in a triangle with banana leaf. Not only my favourite food growing up but it also reminds me a lot of my childhood and the beauty of the Malaysian culture.Â
Brings me back home :â) GOOD JOB EUNICE!! Love it so much ahhh