Week 1
Hey There, Although I only posted on my Tumblr account for two days I will still consider the previous four days as part of the breakdown of my "sabbatical." For the past week I was in NYC with an iPhone 5, which in todays day and age, is like carrying around an expensive brick. The phone was so reliable that I had zero power during the majority of my trip, which left me disconnected from the world and more sabbaticalized then anyone in this class. I also had to figure out how to use the subway and navigate a foreign land without google maps, a very daunting task. However, upon my return from the big apple, I was eligible for a iPhone 7 upgrade and happily took the leap to advanced technology. As for the last few days, I realized that using my cell phone for everything wasn't really a stretch from my normal everyday life. I already use my phone to find out just about everything about the world including: news, watching tv/movies, checking email, grocery lists, talking to friends, and all of the things mentioned above in the assignment. I've also come to the realization that everything is an ad. You cannot go anywhere, see anything, enjoy something, without there being an advertisement. Even if you are out in the wilderness, a plane will fly by encouraging you to buy Budweiser (no thanks!). I've also learned that the accuracy of advertisements is also not very strong. For example, I was targeted for a pantone color provider because I looked for the exact color of the Oregon Ducks logo for work. To me, it seems like a wild shotgun spray type of mobile marketing. Targeting me because of one google search, is not the most effective way to prospect potential customers. I believe a more effective way to market their product would be to target people that design for a living or spend time working with Adobe. All in all, my sabbatical from electronics was a very relaxing experience, especially the first 4 days where I was somewhat disconnected from the digital world. Thanks! Austin
