KIN & INK

Pen Pots / 2013 This packaging concept is for an eco-friendly childrens’ art supply brand. It’s biodegradable, and contains the seeds of one of 6 Australian native plants. The intention is for the child to draw the plant as it grows in the packaging shell.

Untitled / 2012 This book is filled with personal digital photography taken over one semester at university.  Printed and bound at Whites Law Bindery

Moss / 2015 Taken near the Wasdale Head Inn

Bees / 2012

Sadako / 2014 Taken at the Hiroshima Peace Memorial

SYV / 2015 I can’t express how much I enjoyed this brief. It was concerned with content curation (as opposed to creation) and harmony between layout and meaning for an exhibition publication. I explored my Danish roots, choosing to focus on seven Danish creators, companies or collaborations: Arne Jacobsen, Georg Jensen, Jørn Utzon, the INDEX award, KiBiSi, Kontrapunkt and Kvadrat. I layered translucent and opaque paper stock throughout the 100-page publication to add texture and light play reminiscent of hygge, a Danish word concerning warmth and enjoying simple pleasures. Please note that the images and interviews contained within belong to the aforementioned artists. 

Market Life & Peninsula Wholefoods / 2014-15 I completed a range of communications for this Mornington grocer on a casual freelance basis. Initially, I was asked to create a logo for Market Life’s new product range, Peninsula Wholefoods, but the collaboration extended to posters, blackboards and signage.

The brief for VICE concerned graphics for packaging and production, as well as overprinting. I was allowed a maximum of two spot colours for each package and the accompanying card. I had to create the artwork to suit a certain dieline. The only stipulation was that the product must be confectionery. I designed these boxes for a cheeky Melbourne vodka distillery selling vodka infused suckers. I enjoyed exploring my “Vice City” theme in both written and pictorial content. Futura, Clear Line & Sunset GP

Ashcombe Maze / 2012 This brief involved the creation of a logo that would invoke ‘a sense of place’, and the singular use of this graphic to create a poster. My favourite maze at Ashcombe is the Rose Maze - the oldest of its kind in the world. I chose a more unconventional colour palette for the first poster, as this landmark has wide appeal. I also created a quick letter set to explore full colour, single colour and black and white application of the mark.

Heroine / 2012 “There was something terribly enthralling in the exercise of influence.” This picture story book, inspired by The Picture of Dorian Grey, revolves around the power of influence. The brief was to convey a theme-based narrative over 8 double-page spreads, using as little text as possible. Rather than opting for a traditional depiction, I evoked an unsettled feel through a vivid colour palette. Collage with torn elements further highlighted the discord. A presentation box with a false bottom accompanied this work; it represents the duality of Dorian’s nature.

Yugen / 2013 I created a style guide for a fictional Australian restaurant. It includes uniforms, signage, a stationery set, gift shop items and a Spring menu. The name refers to a traditional Japanese aesthetic concept concerning subtlety and mystery. I intended that it would be easily referred to by a Melbournian audience as ‘the y (the why)’. Variations of the logo were created to extend the mark, as seasonality plays an important role in Japanese culture and cuisine.

- brand creation and collateral, as well as written communication of the product - art direction for photographic material - set design for a three-hour ‘EXPO’ booth at Stanford- formal presentation, script and slides - managing, editing, copywriting, proofreading and layout for three process documents (300pp long)

Blind / 2012 This poster responded to the micro-brief ‘type as image’. I strove to replicate and adhere to the style used by the National Gallery of Victoria, as the poster advertises an exhibition on optical art. When viewed at different distances, the word within the artwork (inspired by Bridget Riley, Victor Vasarely and Yaacom Agam) becomes more or less distinct. I also created a blue-green colour variant for fun!

Printing & binding: Whites Law Bindery