Kerry Finch Writing Tips

Google Continues To Fight Webspammers

In mid-April Google released its annual report which showed how well it had policed the World Wide Web in 2016. The company has done a lot over the past year to reduce and fight back against webspam, and as a consequence has made several improvements on how well their search engine ranks websites.

The changes that Google has implemented reinforces the need for websites to only carry unique,…

James Schramko Extends A Very Special Invitation To My Readers

***UPDATE:  THIS WAS A LIMITED OFFER, WHICH HAS NOW BEEN WITHDRAWN BY JAMES. STAY TUNED FOR ITS REINTRODUCTION.*** I am very closely involved in the internet marketing world, particularly in the provision of SEO content for some high level internet marketers in many countries.

It would be impossible for me to work in this industry without becoming aware of who the REAL experts are.  I make no…

How has the internet changed the way we do business?

The Internet has come a long way from its early dotcom days when people mainly associated the World Wide Web with searching and browsing. Today, having an online presence is no longer enough. Businesses are now utilising social media, paid advertising, mobile marketing and as of this writing, Big Data, in order to conquer the competition and stay ahead in their respective industries. With the…

Grow Your Online Presence through Your Blog

An online presence is imperative for a brand or business to connect with its ideal clients. If the people you want to target online cannot find you when they search for your business, product, or service, you WILL lose their business. This is why building a digital presence, which integrates elements including original content creation, social media, and ethical search engine optimization, is…

The Role of Content Marketing in Small Business

The importance of content marketing for small businesses has increased over the past couple of years. Yes, it does take extra time, effort and money to set up and maintain a blog but the rewards outweigh the hassle. It is the best way to create awareness about what you offer and attract your target audience while at the same time driving visitors to your website and social media pages.

After…

Content Based SEO Tips From Ezra Firestone

This is a great video from Ezra Firestone, which is just one of a 15 part free course for Shopify. Although it focuses on content-based search engine optimiziation (SEO) for ecommerce websites, the content is relevant to all business websites.

Kerry and Ezra!

[Not hooks or pitches – just FYI.]

– Kerry

Why You Need An Integrated Content Strategy

The need for having a coherent content marketing strategy has, in recent years, increased tenfold – with the huge variety of content (written, audio, video, graphical) and the even wider range of communication channels available. From blogs to newsletters, direct mails, social media, emails, websites, and white papers, the options seem limitless and are constantly expanding.

This trend highlights…

Duplicate Content and Google

Always try to have unique content on every page on your website, and your blog. But for some businesses that has proved to be challenging.

Here is a great guide from Google about managing the situation where several, or many, pages on your website contain similar information.

Duplicate Content

The easiest way to avoid going through any of these steps, of course, is to ensure from the get-go that…

Is Your Blog Adding Value To Your Business?

Most businesses today have an online blog, however not all businesses update it on a regular basis.  If you aren’t creating new, valuable, and interesting content on your website, you give visitors few reasons to return – and adding to your blog is the easiest way to do this.

It is important to regularly, and as objectively as possible, assess whether your blog is adding value to your business.…

Get Them Talking: 3 Tips for Writing Shareable Content

Part of getting people to notice your business is to get them talking. In today’s technologically-focused world, that means sharing your content with individuals via their networks of online friends and  internet-based communities.

The most popular manifestations of this type of environment is social media. Social media platforms have been designed for this type of activity, but not all content…

Getting on the Right Track: What Makes A Successful Business Blog

Having a website is a great way to get your name and business information out there. But simply having a website, and creating a successful one, are two very different things. A key element is to incorporate a blog within your website.

Creating a successful business blog is not something that you have to do alone or without guidance. Instead, you can create a blog that that is both interesting…

Busting the Top Five Content Marketing Myths

For many, marketing is a complicated and involved process. There seems to be as many theories regarding promotional strategies as there are companies and teams working toward achieving its success. Unfortunately, many of these marketing strategies are actually myths described as truths. This is particularly so when it comes to content marketing.

Here are my top five content marketing myths that…

Why Testimonials on Your Website Are Like Gold

Chances are that when you are reviewing a company to partner with or one to build a relationship with, you do more than just read about the business from its personally published words. Rather, you are likely to do research into what others are saying and what those who have used a company or website before have to say about it.

These testimonials can have a very big ROI for business websites —…

The Never-Ending Content Debate: Quality v. Quantity

When it comes to creating content for a web or traditional marketing campaign, there are inevitable questions that arise. When it comes to content, among the most important, most talked about, and most often debated — is the ‘quality versus quantity?’. This debate raises the question of whether or not more words matter, or what it is that those words say really matters.

Different people have…

Google News New App Makes 20 More Languages Available for Text Translation Services

As of late July of this year, Google made it known that its instant visual translation feature had added 20 languages, and now supports a total of 27 languages.  This adds even more power to their formidable neural machine network.

Google Translate App

Translation services are part of the Google Translateapp, and it includes technology from Quest Visual, a company Google acquired in May of 2014. …

Developing Great Ideas for Your Blog Posts

Becoming consistent in writing blog posts is rarely easy. I know that writers and business owners often get trapped in a spiral of hesitance in producing fresh content, and at times, they completely come up blank with nothing but a white screen and that persistent never-ending blink of the cursor staring right back at them.

“Alright, so I have written and published a couple of blogs, now what…

How to Get Great Content Ideas from Colleagues

When establishing an online presence for your business, a blog can help build trust and credibility. Offer valuable content and keep things interesting and you will attract readers – but if you are like most people, you will probably find yourself running out of ideas. This is where you should tap into a resource readily available to you: your colleagues.

Of course, you may need to be prepared…