Along the Row

Thank You and Farewell.

Six years ago, I set out to bring the luxury of a personal stylist online. Every day since then, I have lived and breathed this vision. Today, this journey ends for me as the CEO and co-founder of Keaton Row.

To the thousands of you who have joined me on this journey or rooted for Keaton Row on the sidelines, thank you. Though I feel sorrow, I feel so much more pride and gratitude.

Above all, I am proud of our commitment to deliver the most authentic personal styling experience. The relationship between a stylist and her client was at the center of everything we built, everything we did and everything we chose not to do. These relationships were unique, intimate and evolved with the lives of our clients. As a result, we had the privilege to style women for some of the most remarkable moments and seasons of their lives from engagement photos and pregnancy to welcoming a husband home from war.

As a business, I am proud of the results we achieved. Keaton Row's business model generated incredibly loyal customers making higher quality purchasing decisions. In an industry and retail environment that is fighting for every transaction, Keaton Row stood apart.

Keaton Row also allowed me the opportunity to meet with business and technology leaders at some of the companies I respect most in this industry. These meetings only validated that Keaton Row was doing something special by deepening the customer funnel and transforming her purchasing journey.

The plan for Keaton Row was to join one of these companies who would leverage our platform, team and service model in order to achieve a shared vision. Un-foreseen circumstances prevented us from realizing this partnership and ultimately, we were not in a position to continue this pursuit on our own.

While I am sorrowful (not sorry) for how this chapter ended, it does not change the incredible journey it has been. I am grateful for the encouragement I received to pursue this vision when it was just an idea. I am grateful to the people who helped me bring this vision to life and build it into a real business. I am grateful to live in a time where I have been embraced as a female leader and celebrated as a minority CEO. Last but not least, I am grateful to be surrounded by a community of people who view this journey, outcome included, as a badge of honor. Because of you, I will wear this badge proudly into my future wherever it may take me.

  OFF DUTY ACTIVEWEAR

It's a new year, which means busier schedules and increased daily workouts!

Save time and invest in athleisure wear that make it possible to go from the gym to brunch without needing a change of clothes. 

    KR HOLIDAY STYLE

Keaton Row, Style Stories 

Inspired? Click to sign up and get styled by any of these stylists for free!

                                          Keaton Row Stylist, Caroline 

                                          Keaton Row stylist, Minnie

                                           Keaton Row stylist, Faith

FALL LAYERING

Fall is the season for layering! And with the right basics, you can learn how to make any outfit look interesting. 

Keaton Row stylist, Style Stories

      Inspired? Click to sign up and get styled by any of these stylists for free! 

                                Keaton Row stylist, Hillary Biggs

                                Keaton Row stylist, Carolyne Phillips

                                 Keaton Row stylist, Caroline Maglathlin

                                   Keaton Row Stylist, Missy Johnson

BLUE JEAN BABY

Has there ever been anything easier or more effortless to wear than denim? 

  TRANSITION FOR FALL

Fall is the perfect time to refresh your wardrobe, but what about the stylish pieces you’ve been loving all summer long? With just a few key additions you can restyle your summer wardrobe for fall. 

Essential knits -- sleek sweater dresses, chunky cardigans, and oh-so-soft cashmere pullovers, are the backbone of a fall wardrobe. 

 Keaton Row Stylist, Style Stories 

   Inspired? Click to sign up and get styled by any of these stylists for free! 

                             Keaton Row stylist, Hillary Biggs

                                    Keaton Row stylist, Liz Andrade

                                    Keaton Row stylist, Ariel Stark

                                   Keaton Row stylist Faith Rim

                            Keaton Row stylist, Caroline Maglathlin 

Stylist Profile: Allison Marshall

At Keaton Row we take pride in hiring professional stylists who provide their clients with valuable styling advice and help them create their dream wardrobes. Each month we’ll introduce you to one of our talented stylists and give you a peek into her personality and personal style.

This month we’re spotlighting Allison Marshall. As an artist with a background in the fashion industry, Allison brings an artistic eye and an appreciation for all things beautiful to her role as a stylist, curating wardrobes for her clients that inspire them and challenge them to be their best selves.

Find out more about Allison after the jump or sign up to get styled by her.

Getaway Chic

Packing for a weekend getaway? Whether you’re country, beach, or city-bound, we’ve got all the stylish essentials for your next adventure.

For a trip to the country that’s a little more glamping than camping, pack weekend essentials that are as pretty as they are practical: an army jacket with a feminine, cinched waist, perfectly distressed denim, and the softest plaid shirt ever. 

A weekend of beach babe style starts with a killer swimsuit. Add a few glam accessories to a breezy cover-up for a look that can transition from the sand to the street and back again.

For a city adventure, pack classic separates that can easily go from museums to dinner. Sleek flats are a must for walking long distances stylishly and comfortably. Bonus: no one will guess you’re a tourist!

For looks like these and more, shop weekend style. 

Stylist Profile: Juli Wilson

At Keaton Row we take pride in hiring professional stylists who provide their clients with valuable styling advice and help them create their dream wardrobes. Each month we’ll introduce you to one of our talented stylists and give you a peek into her personality and personal style.

This month we’re spotlighting Juli Wilson.  Working in the fashion industry for over 15 years, Juli has a wide range of experience from styling to buying and even owning her own boutique. As a frequent traveler and vintage maven who makes her home in both New Orleans and New York City, Juli has a keen eye for picking out unique styles that make her clients look and feel amazing.

Find out more about Juli after the jump or sign up to get styled by her.

Your Most Stylish Weekend

This week at Keaton Row, we’re breaking down three sweet backyard BBQ looks for 4th of July weekend and every weekend after that!    

The Snowcone

A romantic off-the-shoulder dress is the perfect way to wear white this season. Add a jean jacket and black sandals for a little edge. Shop the look. 

The Strawberry Shortcake

This look is feminine & flirty and can easily transition from a day BBQ to evening. Shop the look. 

The Firecracker

Rock these short shorts to your holiday BBQ! Add a cut-out tank and pair with cool slides. Shop the look. 

Stylist Profile: Cara DiBruno

At Keaton Row we take pride in hiring professional stylists who provide their clients with valuable styling advice and help them create their dream wardrobes. Each month we’ll introduce you to one of our talented stylists and give you a peek into her personality and personal style.

This month we’re spotlighting Cara DiBruno. Coming from a career in advertising, working with fashion and beauty brands like Longchamp, L'Oreal, and Estee Lauder, Cara understood the importance of building a brand. Her love of fashion brought her to Keaton Row as a professional stylist where she helps clients express themselves through personal style. Her favorite looks are built around simplicity, focusing on the quality and cut of core pieces while finding subtle ways to adapt trends and add unique touches with layers, textures, or accessories.

Find out more about Cara after the jump or sign up to get styled by her.

InStyle Spring Capsule Collection from Keaton Row

Spring is all about fresh starts, which makes it the perfect time to refresh your wardrobe. That’s why we’ve teamed up with InStyle Magazine to curate an editor-approved capsule collection full of pieces that go together effortlessly. It’s our dream edit of go-to essentials from the brands we love - think a classic striped cashmere knit from White + Warren, the perfect white James Jeans blazer that’s structured but not stuffy, and a breezy chambray shirt dress from Rails you can dress up with heels or down with sneakers. And to show you how to take them from work to weekend and everywhere in-between, we enlisted a few of our favorite bloggers to style looks you can wear this season and beyond.