JWT Ideaz

The deadline for submitting your 10th Standard mark sheets has been extended till Jul 5

AND THE

WINNERS ARE…

Godrej Safes

  Store Display, tent cards, posters

  Taurus – Electronic Safe

pressadline

1 out of 7,345,245 possible keys opens it. And it’s safely locked away in your brain.

tentcardline

It’s key is safely locked away…in your brain.

Productdescriptior

The 1 / 7,345,245 chance super-safe Safe

  (note# ask Arjun to find out the exact permutations possible)

  Premium Coffer – Heavy Duty

pressadline

In case of a nuclear war, better get inside here.

tentcardline

It can survive the worst

Productdescriptior

The big heavy Safe.

  Cash Box – Little Safe

pressadline

The best place in the world for your nose ring. Apart from your nose of course.

tentcardline

Keeps small stuff safe

Productdescriptior

The small Safe.

    Godrej

  Cashbox Safe

  Small size safe for shops and stuff as name says for cash and little stuff, price Rs. 1700/-

      Even loose-change deserves to be kept safe.

  Godrej CashBox – Until you save the money to buy a bigger safe, keep your savings safe in this small safe, whose price is, save your breath, just Rs. 1700/-

  Because it fits perfectly into your drawer

GKAS Spray “Target Lost” – 30 seconds

  Sound of a fighter jet screeching through the sky. Engine sound in the background throughout.

  Mosquito Voice 1: (hoarse and funny) (radio cackle and static) Alpha 1 to Alpha 2, mujhe 2 bogie dikhai de rahe hain, samne merry-go-round ke upar. Alpha 2, tum yellow pant wale chote wale par war karo.

  Mosquito Voice 2: (hoarse and funnier) (radio cackle and static) Roger, par sawdhaan, uski mummy defensive measures istemaal kar sakti hai.

  Mosquito Voice 1: Roger, par hamari Stinger missilon ko koi nahin rok sakta, mummy bhi nahin, hahaha. Alpha 1 target ke paas, (increasing beeping frequency and pitch) bees feet…dus feet…paanch feet...target locked. Alpha 1 Fox 1 (missile launch sound) hahaha, ab uska khoon hum piyenge! (missile target lost beeping malfunction sound) KYA!! TARGET GAYAB!! YEH KYA HUA!! Target gayab kaise ho gaya!

  Mosquito Voice 2: (alarming and beeping goes haywire and then a linear sound) Doosra target bhi gayab, yeh kaise hua, kahan gaye woh log?!!

Random ideas:

  1)      Maybe in the AV we could include clips from The Terminator when the terminator is hit with a bullet and a metallic liquid immediately heals the wound. Super: He must have got a lot of zinc! (FYI: Zinc deficiency causes slow healing of wounds)

2)      Maybe at the event, we could use ZnS (Zinc Sulfide) which is the chemical which glows in the dark in UV light. We can use it to write a message and once the room goes dark to show the AV, the audience will read the messages written all over the room in ZnS!

3)      We install a huge zinc chakra outside the new facility that is always in motion as part of the galvanising India logo.

More names for the newsletter:

  1)      Subterra

2)      Underground

3)      Sandesh

4)      Source

5)      Crust

6)      Core

7)      Crux

8)      Antiquity

9)      InfoMine

Sometimes dreams can galvanize a nation.

                        And catalyze its untapped potential into a future of wealth for all.

                        We believe in dreams and so we had a dream. For India. Our nation.

                        A small part of it comes true when India achieves self-sufficiency in zinc.

                        We continue on our path with only one sight in mind.

                        A country so prosperous, no rust or ruin could ever overcome it.

      Sometimes dreams can galvanize a nation.

                        Turn mines into treasures.

                        Put plans into action.

                        Convert ideas into reality.

                                                Because dreams can. We can. And we will.

                        To see how our actions are helping India dream bigger, log onto

1)      India invented the Number System. Zero was invented by Aryabhatta. Albert Einstein said: We owe a lot to the Indians, who taught us how to count, without which no worthwhile scientific discovery could have been made.

2)      The World's first university was established in Takshila in 700BC.

3)      Sanskrit is the mother of all the European languages. Sanskrit is the most suitable language for computer software.

4)      Ayurveda is the earliest school of medicine known to humans.

5)      The value of "pi" was first calculated by Budhayana, and he explained the concept of what is known as the Pythagorean Theorem.

6)      According to the Gemological Institute of America, up until 1896, India was the only source for diamonds to the world.

7)      Chess (Shataranja or AshtaPada) was invented in India.

8)      Mark Twain said: India is, the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grand mother of tradition. Our most valuable and most constructive materials in the history of man are treasured up in India only.

9)      French scholar Romain Rolland said: If there is one place on the face of earth where all the dreams of living men have found a home from the very earliest days when man began the dream of existence, it is India.

10)  Both in primary education and higher education, we have forged ahead since 1947. States like Kerala have achieved almost 100% literacy. In higher education, our institutions like the IITs, IIMs, IISc, BITS - Pilani, etc. are world-class.

11)  In 1988, when the US imposed restrictions on supply of supercomputers to India, we took up the challenge and the Centre for Advanced Computing (C-DAC) was set up at Pune. Over the years C-DAC has many achievements to its credit, the jewel in the crown being Param 10000, a supercomputer which can be custom-built from mega-flop to tetra-flop configurations and can be ordered with application packages for a variety of applications, ranging from weather forecasting to launch vehicle design and bank automation. Already Param 10000 has found an export market. Very soon, the IITs and IISc, Bangalore will have these supercomputers to expose our young scientists to the technology.

12)  KINGS OF THE WORLD: Mr. Vinod Khosla: co-founder of Sun Microsystems. Mr. Vinod Dham: co-founder of Sun Microsystems. Mr. L. N. Mittal: third richest man on the world. Mr. Sabeer Bhatia: founder and creator of Hotmail. Mr. Arun Netravalli: president of AT & T-Bell Labs (AT & T-Bell Labs is the creator of program languages such as C, C++, UNIX to name a few). Mr. Rajiv Gupta: GM of     Hewlett Packard. Mr. Victor Menezes: Chief Executives of Citibank. Mr. Rajat Gupta: Chief Executives of Mckinsey. Mr. Rana Talwar: Chief Executives of Standard Charted.

13)  We Indians are the wealthiest among all ethnic groups in America, even faring better than the whites and the natives: 

            There are 3.22 Millions of INDIANs in USA (1.5 % of population).

            YET, 38% of doctors in USA are INDIANs.

            12% scientists in USA are INDIANs.

            36% of NASA scientists are INDIANs.

            34% of Microsoft employees are INDIANs.

            28% of IBM employees are INDIANs.

            17% of INTEL scientists are INDIANs.

Intro

Hieeee (Excitedly) Everyone! Aap sab ko naya saal bohaut bohaut mubarak! I hope you all had a great start to 2005. I hope you; your family and friends along with your business do really well this year too. And I hope that you guys are as proud to be associated with Godrej as I am. You know I actually have fond childhood memories of Godrej products I used and still use today, honest! Then, as a child, I would have never imagined me appearing in ads for Godrej and standing here in front of you all as its brand ambassador. It is you people who make Godrej so special and me so proud to be the Godrej brand ambassador.

  (Grand fashion)And tonight we will have many proud winners from amongst you who have performed exceedingly well and have played a huge part in the prosperity of this great Godrej family. Godrej is the best; let’s see who the best of the best is!

  (Off-hand) Thank you, and have a great time!

          Outro

(Zestful) Well, we’ve finally seen who the best performers of the pack are. Like I perform on screen, you guys too are performers of the economy and I want you guys to know that what you do is very important for the better living of millions of Indians. Let’s have a huge applause for all of us!

  (Solemn) I will surely remember this evening well in my life; hope you all had a good time too! I wish I could’ve stuck around a lil’ longer, but I really gotta go. But the night is still young, so go ahead and party away in Bombay!

Ladies and Gentlemen, it is time to unveil the products of Godrej that will rock & roll in two thousand and five. They exhibit the latest cutting-edge of technology and state-of-the-art international styling. Godrej can now proudly claim to be a true home appliances player.

  First up, the refrigerators, two systems – Direct Cool and Frost Free. Steel finish body and chrome handles are combined with contemporary colours and ultra-sleek styling. Next-up, the next-generation of washing machines with QuadraPlus Technology which makes washing clothes a pleasure. As for the air conditioners, both split as well as window versions, all we want to say is that they look as cool as they work. Digital controls and noiseless compressor – Supercoooool!

  And now ladies and gentlemen get ready to witness two new product categories from Godrej entering the market this season. Godrej presents the never-before-seen-in-the-Indian-market species of Microwaves and DVD Players. We are very excited about the potential of this evolution in the Godrej capability.

This is the second part of the Corporate Identity Manual, which sets guidelines to establish a common identity for the Godrej logo across all applications.

  While the first part (sections A and B in CD A ) covered the basic logo elements and packaging, the second part (sections C, D, E, F, G, H, and I in CD C), covers other application areas.

  It is mandatory to adhere to the specifications laid down in this Manual in order to project a consistent, synergised image of Godrej to our consumers, employees, associates and other audiences so as to leverage our competitive advantage and protect it for the future.

Diamond Trading Company

The world over, one name is synonymous with diamonds. The Diamond Trading Company - the world’s most prestigious diamond company.

  Established in 1934, the DTC has been supplying the world’s leading diamantaires with the rough stones borne of mother earth. Based in London, its the rough diamond sales arm of the De Beers Group. The DTC sales and marketing division sells its rough diamonds to clients, known as 'sightholders', who are the world's leading diamantaires, carefully chosen for their diamond and marketing expertise.

  DTC was established as a dedicated operation for the purpose of marketing rough diamond production globally and has undertaken the advertising and promotion of diamond jewellery around the world. The slogan, “A Diamond is Forever” has become immortal, just like a diamond.

  Building on the skills and expertise of the past, DTC has been transformed into a dynamic, 21st Century company at the forefront of a brilliant industry.

  DTC is passionate about preserving the integrity of a diamond through its journey: from the moment it leaves the earth to the moment you hold it in your hand.

Galvanizing India is a celebration of growth. Hindustan Zinc Limited is achieving historic highs in all its operations and is driving faster the progress of a re-energised nation.

  Besides adding shine to the nation’s metal resources, HZL is also a force that’s integrating our rich mineral mines into a vast and progressive enterprise. Thus pushing the Indian standards and speeding the wheel of development into action.

  HZL is a vertically integrated zinc mining & smelting company. Part of London listed Vedanta Resources Plc, it is the leading producer of zinc in India. Within the next few years India will be completely self-sufficient in zinc with the setting up of the new HZL Smelter in Rajasthan. This is the beacon for the success of India’s liberalization.

  With Vedanta, HZL has achieved world record efficiencies and effectiveness. Next year HZL will have reduced India’s zinc imports by 1000%. The new Chanderiya plant built at cost of Rs. 1648 crores will nearly double the smelting capacity of HZL and save precious foreign exchange for the nation. This calls for a celebration of self-sufficiency and progress of India. Galvanising India is HZL’s moment in history, an event which will be presided over by the Honourable President of India – Dr. A. P. J. Abdul Kalam with the launch of the new plant heralding a nation’s coming of age.

  Besides HZL, Vedanta includes Sterlite Industries, BALCO, MALCO, Vedanta Alumina and Konkola Copper Mines Plc. Vedanta is listed on the London Stock Exchange and also has operations in Zambia and Australia. Principally operating in India but globalized in every sense of the word, Vedanta aims to become the shining symbol of the new India.

  Vedanta has turned the erstwhile divested public Hindustan Zinc Limited into HZL – the 7th largest zinc producer in the world. Huge hitherto unexplored zinc ores will now be transformed into pure zinc adding a sophisticated sheen to the raw materials of India’s progress. Pollution levels will greatly reduce, 100% of the water will recycle, and less of it will be required, and more provided by HZL. Already instituted by HZL are a dam, schools, scholarships, cardiology centre, hospital and Sewa Mandir – a women’s NGO.

  Vedanta and HZL would like to dedicate this achievement and Galvanizing India to the nation which is the 4th largest economy in the world. It is also the 2nd fastest growing economy and has the 6th largest Forex reserves in the world. A country much underestimated, but whose time in the sun has almost arrived.

COVER

  Diamond Trendz

  Theme:“Red Carpet”

            Arisia Ad

Single ad

                  Introduction

Welcome! The season for diamonds is here. This is the month when the old year changes giving way to the new. And therefore a perfect time for buying new and exquisite diamond jewellery which you have always aspired to own or gift to a loved one.

  We are proud to present to you, the widest and most exquisite range of Diamond Jewellery. As you turn the pages of this catalogue, you will witness the array of brands that the Diamond Trading Company has in-store for you, adhering to different tastes, styles and pockets.

Diamonds:

Diamonds are beautiful, mysterious and rare.

  Their qualities are as fresh and precious today as the moment they were formed billions of years ago. They have survived an incredible journey to reach us, transcending the forces of nature, and of time itself.

  But only a small number of diamonds managed to survive this remarkable journey. Of those that did, only a tiny proportion that have been found are of a size and quality that can be cut, polished and set into jewellery. This explains the value and power that each diamond holds in itself.

  Diamonds are enchanting treasures that have fascinated mankind throughout the centuries. Not only were they rare and beautiful, they were regarded by many to be magical. No tool could cut them and even the fiercest fire would leave the diamonds mysteriously unscathed – phenomena which led many to believe that they had supernatural powers. Their magic and mystery continues to burn through the civilizations and today they are regarded as the eternal symbol of love and continue to enchant women the world over.

                  Ace

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                  Ace

                    Trendz 2005

From runways of Paris and New York to the red carpet of the Oscars, Diamonds have serenaded their women like no other. While hemlines can rise and drop and colours can range from solid to pastels the perfect accessory is almost always diamonds!

  Leading ladies of Hollywood have set the trend this year, choosing from Classic to Contemporary, Vintage and Funky. Standing out as winners are definitely Chandelier diamond earrings. Intricately designed and gently cascading they’ve been seen framing the faces of many leading ladies on the Oscar red carpet, including Charlize Theron in diamond shooting star drop earrings by Chopard, Liv Tyler in shoulder dusting diamond earrings by H.Stern and Julia Roberts in Chandelier diamond earrings by Cathy Waterman.

  Women of  Hollywood seemed to raise their right hand unanimously on the red carpet this year . The Right Hand Ring is definitely one hot accessory to watch out for.  Worn by stars like Charlize Theron who flaunted a 4.68 carat diamond ring by Chopard, Diane Lane in a 22 carat classic emerald-cut diamond ring, Sandra Bullock in a 7 carat diamond heart-shaped ring by Lorraine Schwartz and Renée Zellweger in a Cartier diamond right hand ring.

  But the conventional look didn’t quite seem to be the flavour with all.  Some trend setting ladies decked up from head to toe quite literally. From the opulent tiara to the dainty hair pin, diamonds shone down gracefully once more.

  And, less was certainly not more this year at the Oscars when many a leading lady made her mark with Bold Diamond Necklaces. Heavy Diamond necklaces draped the necks of several stars including Nicole Kidman in a stunning 195 carat diamond necklace with natural green diamonds by Bvlgari, Scarlett Johansson in a 30 carat diamond cluster necklace by De Beers, Angelina Jolie in a ten million dollar 85 carat diamond Athena necklace by H.Stern and Renée Zellweger in a diamond Riviera necklace by Cartier.

  Out of the red carpet and into the office, the jewellery trend for working women is definitely diamonds. Set in White gold or Platinum ‘Fusion’ as a design concept wins hands down. A larger diamond in the center encircled with smaller ones will complete the formal and elegant look. In India, The Diamond Trading Company’s (DTC) brand Asmi has trendy options. Diamonds set in pendants, earrings and rings, prices start from 8,000/- onwards and are available at leading jewellers across the country.

  Indulge in grandeur, flaunt your best Solitaire. Adorned by the royal’s and desired by all Solitaires are an ageless style accessory . DTC’s latest offering, the Arisia Gayatri Devi Collection is a range of 10 designs inspired by royalty. These One-Carat solitaires in a filigree setting with an antique finish could be the perfect accessory to any attire. Retailing at leading jewellers across the metros and mini-metros this one is a limited edition and comes in its own special packaging 

  Nakshatra, DTC’s oldest and most popular brand in the country caters to the woman seeking the ‘ethnic-chic’ look. The traditional ‘Kuda Jodis’ given a modern twist. Classic and timeless, beautiful 7 diamonds set within the floral design are perfect for any ocassion. 

  Diamonds are now becoming the latest must-have’s for Indian weddings. Diamond Engagement rings are now seen in different shapes as more people are buying cuts like the emerald, heart and princess. Some even preferring to have smaller diamonds lace the center solitaire giving it a much larger appearance. Jewellery hi-light for the wedding attire is Chandelier earrings. Earrings are getting intricate and bigger while the necklaces maintain delicate proportion. Definitely classic jewellery that can never go out of fashion and something that can be used for future occasions as well

  One thing is for sure, dressing up can never go out of style and diamonds add the right amount of glamour to any occasion.

          Adora

2-page spread

                  Adora

                    Asmi

2-page spread

                  Asmi

                    A Diamante Rainbow for 2005

  By Sindhu V. Roy

    Think fusion. Think diamonds. Think creative. And that is the way the winds are blowing for diamante fashion for the coming season, with jewellery that frees itself from conventional barriers to finally speak its own mind!

  Reflecting the upbeat mood of the times, with the flourishing economy giving diamonds a new sheen, and the luxury of choosing and discarding from a range of new-age innovative diamond jewellery brands, customers are happily losing themselves in a buyer’s paradise. This smorgasbord of choice designing has made the diamond jewellery customer pickier, and they now demand a range that complements the modern Indian lifestyle where the microwave co-exists with the Puja room.

  And the brands have obliged.

  The Cutting Edge

  Innovation in designing, setting and cuts of diamonds have revolutionized the industry, even as the patterns continue to be set in diamond and gold which never does go out of style. Thus, we see various settings for the individual diamonds within a piece, like the Pronge setting, Bezel setting, Pave setting. This imparts a rather delicious twist to the otherwise predictable setting that one finds in diamond jewellery. One also finds the use of varied settings within a single piece of jewellery, adding the element of surprise as well as lending different emphases to different parts of the jewellery. In other words, in 2005, you can look forward to fanciful and alluring jewellery that keeps pace with your moods.

  The expression of our modern aspirations vis-à-vis conventional mindsets is also captured through the sheer variety of diamond cuts used within traditional patterns. Says Mr Prabir Chatterjee, CEO, of Adora diamond jewellery, “The change is not in the values of the Indian consumer, but in his or her lifestyle aspirations. Diamond Jewellery remains an aspirational object, but the consumer now wants it to reflect the individuality that is being expressed in his/ her own life. Thus, we have tried to use a variety of cuts like the Marquise, Pears, Princess, Ovals, Rounds and Baguettes so that even long after purchase of an Adora jewellery, the design throws up elements that surprise and fascinate the onlooker.”

  Each cut is designed to bring out a particular quality latent in the diamond, and the right choice of cuts can actually bring alive the personality of each piece of jewellery. Come 2005, expect diamond jewellery that speaks!

  Colour me pink

The other element that keeps the excitement going in 2005 is the gaining trend in fancy diamonds and gold. Jennifer Lopez’s whopper of a pink diamond set the stone rolling, literally, and pink, yellow, red, blue and even black diamonds are being used to make a definite individual fashion statement. The traditional yellow gold is now being replaced by white gold, which complements the shine of diamonds perfectly, and the result is a plethora of bewitching hues in diamond and gold jewellery. This brilliant use of colour has added zing to jewellery like never before. Classy use of colour has even invaded that most traditional of all bastions, wedding jewellery. Brides are increasingly demanding jewellery that expresses their individuality, be it with coloured diamonds or combinations of white and yellow metal within the same design!

  Your imagination is the only limit in 2005.

  Less is more

  The other major aspect of jewellery trends in 2005 is the giving way of heavy ornate jewellery to more wearable ornaments. The patterns may still be inspired by our rich Indian heritage, but intelligent workmanship now ensures the jewellery can be worn regularly and not stored away in lockers.

  Major diamond jewellery brands now offer Tanmanias, which are pendants that can be hooked onto the Mangalsutra chains, and are designed for daily wear. Even festive jewellery has become more practical, with images of our deities captured in very user-friendly and lightweight designs. The more perceptive brands even offer high-end jewellery with considerate crafting where the diamonds are set together in a pattern with slender links, as opposed to chunkier bands. The effect in totality is that of light, if layered, and fun jewellery meant to light up the wearer, instead of the inside of a safe-deposit.

  Thus, we can look forward to more individuality and joie-de-vivre in 2005, when customers have overcome their awe of diamond jewellery and decide to enjoy it in all its avatars. Imagination is the key, and the brands have realised this in pandering to the whimsies of their buyers. Be it an Adora, Nakshatra, Asmi, or a Sangini, the brands are vying with each other to offer chic and creative diamond jewellery that frees one’s spirits! Combine retro-chic, or simply wear it light, but beautiful diamond jewellery comes alive in the season ahead. Go ahead and enjoy the beautiful diamante rainbow in all its glory.

    Ishi

2-page spread

                  Ishi

                    Nakshatra

2-page spread

                  Nakshatra

                    Orra

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                  Orra

                    Sangini

2-page spread

                  Sangini

                    Tanishq

2-page spread

                  Tanishq

                    Back Cover

Script for Sangini Mere Jeevan Sathi Promotion

    Audio: Is khas mahine bhar

            Jab pyaar ka karma ho izhaar

Video: Akshay gifting to Amisha

    Audio: Dil khol ke

Video: Ad visual of gifting and laughter

    Audio: Ya chahe chupke se

Video: Ad visual of her silencing him

    Audio: Kahe bas Sangini hi dil ki baat

 Video: Mere jivaan sathi logo

    Audio: Sangini diamond Jewellery

Video: Packshot of Sangini Ring

    Audio: Kyunki tum ho khas

Video: Amisha goes close Akki

    Audio: Bahut khas

Video: Akshay mouths the same

    Audio: Sangini Diamond Jewellery

           A Diamond is Forever DTC

The film opens with footage from “Mere Jeevan Saathi”. The soundtrack/main song of the movie plays in the background. Footage plays for about 15-20 seconds. The moment when Akshay Kumar is giving a gift to Amisha Patel is cut and the pack shot from the ad is inserted. Then again Akshay and Amisha come on screen and Akshay says, “Meri Sangini. Tum ho khaas.” To which Amisha says, “Mere Jeevan Saathi. Tum ho khaas.”

Then we have supers:

Shubh Sangini Mahina.

And

Mere Jeevan Saathi (logo) is sponsored by Sangini Diamonds (logo).

  Then Akshay and Amisha (or Akshay alone) come on screen and say.

Amisha: Dil ke baat kehde heera.

Akshay: Sajaiye apni Sangini ko. Sangini se.

Final Headline was - Who says fairy tale romances happen only in the movies?

1)      A Sangini for your Jeevan Saathi. Because she is the special one.

2)      This season of love, bring a glitter to her eyes. Bring your Jeevan Saathi a Sangini.

3)      True love is eternal. So is a diamond. Your partner for life deserves no less. A Sangini.

4)      This season of love, make it special. Gift your Jeevan Saathi a Sangini.

5)      True. Special. Eternal. Your Jeevan Saathi. Your Sangini.

1) Arrange the perfect marriage

2) So that the new life begins perfect.

3) An auspicious match for a new beginning.

4) An auspicious start to a perfect life.

5) Celebrate your new life with a perfect match.

6) Blessed lives begin with it.

7) The second light of your home.

8) The second blessing in your home.

9) With love from Mother Earth and Mother.

10) Blessed by Mother Earth and Mother.

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  Jewels for a new beginning

Jewels to mark a new beginning

Capture the magical moments forever

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  For destined to last forever.

  Bound to last forever.

  Brought together to last forever.