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In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.

Just like the anti-Vietnam War protest songs that we associate with the 1960s, or the early nihilism that spawned punk music in the 1970s. But he didn’t *sound* like a punk anarchist; he sounded like a country rock singer. When he released Born in the U.S.A. people completely misinterpreted (or possibly ignored) the lyrics in favor of the tone of the music.

Politicians used his music to promote their ‘Murica Yes! brand, and he had to literally explain that that was not what he was about. He’s over here asking when we’re going to have jobs and heathcare, not stanning the politicians who weren’t helping the people.

It was also kind of a big deal that he had an integrated band, because even as late as the 1980s music was still kind of segregated and MTV was straight up racist. They refused to play and promote black artists and then claimed that were no black artists in the first place. Michael Jackson’s record company had to threaten a boycott of their white artists to get MTV to play his Thriller video.

Plus, the first black/white interracial kiss on TV was in 1968 (OG Star Trek). Also it took us until the 70s to get sympathetic gay characters on screen, and the 90s to get gay characters to kiss onscreen. And all of those firsts were met with outrage.

So keep that in mind when you see Bruce Springsteen not just playing with an interracial band, but engaging in an interracial, gay kiss on stage repeatedly.

https://www.gq.com/story/this-fucked-me-up-bruce-springsteen-singing-about-clarence-clemons

It was a story where… we remade the city. We remade the city, shaping it into the kind of place where our friendship and our love for one another wouldn’t have been such an exceptional thing. - Bruce Springsteen

It wasn’t about showmanship or rejecting bigots or anything it was just. Damn right that was one of the loves of his life and damn right he was going to kiss him onstage

It gets me a little that Bruce has had a divorce, that he’s been married twice, but he loved Clarence for the rest of Clarence’s life and will presumably love him the rest of his own

Clemons said in one interview. “Bruce and I looked at each other and didn’t say anything, we just knew. We knew we were the missing links in each other’s lives. He was what I’d been searching for.” In another version of the story, Clemons says “He looked at me, and I looked at him, and we fell in love.”

I’m having some emotions about it!

“He was elemental in my life,“ Springsteen adds, “and losing him was like losing the rain.”

Not just! I love you pure and deep and true but! I am going to love you like that in front of the whole damn world!

We have fewer narratives about taking risks and making statements for platonic love rather than romantic and supposedly it would be easier to downplay this onstage than romance and! They refused! They fucking refused! In front of hundreds of thousands of people, over the course of years! In the spotlight, in word and deed, I love you!

I mean, will you LOOK at this:

This was the pic chosen for the album cover from an extensive photoshoot, too. A few others: