John Longbottom // Social Media, Marketing & Journalism

Perhaps nothing cements Signature Brew’s mantra of ‘brewing with music’ better than a band playing in the brewery itself. And who better than hotly-tipped alt-pop outfit Banfi to bring the music? The perfect opportunity to launch the band’s self-titled Signature Brew collab beer at the same time and a tasty afternoon

Ahead of Signature Brew’s return to Slam Dunk festival, I organised the seven of the bands appearing at the event to come to the brewery to create the world’s biggest band collaboration beer (ft. Signature Brew, Slam Dunk, Creeper, As It Is, Trash Boat, Roam, Astroid Boys, Woes and Rob Lynch).

This is something I’m really proud of – I combined Signature Brew’s two loves to create the Beer & Music zine. It features bands, brewers, artists, poets and illustrators and embodies what the band stands for in a meaningful and wholesome way. It’s available from all the music festivals we’re at this summer, as well as venues and bars we love

The Society of Independent Brewers (SIBA) is the beer industry’s top body and have kindly recognised our at Signature Brew with not one, but two awards. Best Marketing Implementation (for touring a beer bar around music festivals on the back of a tour bus and other madness) and Brewery Business of the Year. You can read more about it here. Oh and if anyone wants any award entries writing, drop me a line…

If anyone’s desperate to find out what my album of the year is, it’s listed on here. Spoiler alert: It’s The Menzingers - After The Party and you can listen to it on Spotify HERE.

The busiest week of the year is over and once again a new Star Wars film is released into the wild. Shout out to Lucasfilm for the early Christmas present and to Caravan coffee for the life support throughout the week.

Ran the live social media coverage of the European Royal Premiere of Star Wars: The Last Jedi. Hours passed in seconds but what a blast.

The cast and crew of Star Wars: The Last Jedi assembled and I live tweeted it for the official Star Wars channel. Hooray.

It was my privilege to review the live album of Chester's final Linkin Park tour in this week's Kerrang!. It’s the second piece I’ve written about him since he took his life earlier this year and while I’m still upset it’s definitely been nice to pay tribute to someone I looked up to in my formative years and was fortunate enough to spend time with.

I talk about Star Wars a lot because I work on it all day everyday but here’s a bunch of other movies I helped put together the social campaigns for this year. It’s been busy and a lot of fun.

Reviewed Metallica at the O2. I've been lucky to write for Kerrang! for most of my adult life & things like this still make me check myself & be grateful for the opportunities I get 🖤

I put on a exhibition for Assassin's Creed Origins and it turned out GREAT 🐫🤘🏻We got pro travel photographers to use the game's photo mode to take shots of 49BC and there was a 3D printed sarcophagus and all sorts.

If this book went on forever and ever I'd just keep on reading it. Loved mythology as a child and Americana as a teen so I’ve fallen pretty hard for it.

How is it already that time of year again? Hurtling towards another Star Wars campaign and this behind the scenes look marks another milestone in the countdown to December...

The dream commission for any hungry northerner (yeah, I’ve lived in London for eight years but once a northerner, always a northerner etc). I ate nothing but Greggs for a week for VICE. One of the funnest pieces to write and hardest pieces to research.

When you want to write but don't want to miss the nice weather 🍃😆

I spent my Easter weekend in Florida running the live coverage of the world’s biggest Star Wars convention for the official Star Wars channels. It was intense and wonderful.