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Video interviewing has quickly become an essential tool in recruiting. Thanks to technological advancements and remote working practices, this technique has gained considerable traction among recruiters as a method for communicating with prospective candidates regardless of geography. Video interviews offer many advantages to recruiters including reduced time and effort spent conducting interviews as well as comprehensive evaluation of prospective candidates. But in order to fully maximize its potential, recruiters should understand the fundamentals of conducting video interviews - we discuss here the best practices, tricks, and techniques needed for conducting successful video interviews in our comprehensive guide on video interviewing!

Before delving further into video interviews, it's essential to understand why they have become such an invaluable form of communication. There may be multiple factors at work here.

Reasons Why Video Interviewing is Helping Companies

1. Remote Work and Globalization

Companies expanding internationally must hire talent across time zones and geographic gaps easily; video interviews allow recruiters to do just that quickly.

Due to the COVID-19 virus's acceleration of remote work, video interviews have become an attractive option for both job candidates and recruiters.

2. Efficiency and Cost Savings

Interviews via video save time and money by eliminating the need for candidates to drive to an interview venue.

Multiple rounds of interviews could be conducted on the same day, speeding up the hiring process.

3. Strengthened Candidate Evaluation Process

Video interviews provide candidates with an in-depth view into their communications, technology-savvy, adaptability, and tech-savvy abilities - all skills that have become increasingly crucial in modern work environments.

Interviews recorded on tape allow for in-depth evaluation and comparison between candidates, providing more informed decisions.

Once we understand the significance of video-based interviews, it's time to investigate effective techniques recruiters can use to make use of this technique and maximize its benefits.

Tips for Effective Video Interviews

1. Make an Informed Choice Regarding Technology:

Make sure that the video conferencing system you purchase offers features such as video sharing and screen recording as well as reliable connectivity.

Be familiar with your software's settings and troubleshooting tools.

2. Get Candidates Prepared:

Provide all pertinent details such as interview format (live or recorded), date, time, and any special arrangements required due to time zone issues.

Provide resources like tutorial videos or user guides to candidates to assist them in becoming familiar with technology.

3. Establish a Professional Environment:

Make sure that you have adequate lighting in order to minimize shadows. Furthermore, ensure your face is properly illuminated.

Choose neutral backgrounds or opt for virtual backdrops to maintain a professional appearance.

4. Establish rapport:

Begin your interview by welcoming greetings and introductions that create an inviting environment.

Maintain a friendly attitude and demonstrate positive body language throughout the interview.

5. Structured Questions:

Draft a detailed list of structured questions covering specific skills in the field, behavioral competencies, and the ability to adjust to cultural differences.

Avoid asking closed-ended or leading questions in order to elicit more detailed responses.

6. Active Listening:

Give each candidate time to finish his/her answers before moving on to the next candidate.

Engage by nodding or offering verbal acknowledgments.

7. Employ Behavior Assessment Tools:

Discover AI-powered tools that analyze facial expressions and accents to assess the authenticity and emotional intelligence of reactions.

Be careful to use these tools responsibly; use them only to supplement your judgment.

8. Avoid Bias:

Utilize standard scoring rubrics and evaluation criteria to help reduce subjective judgments from taking place during evaluation processes.

Blind interviews allow interviewers to assess candidates without bias or prejudice affecting the selection process.

9. Offer Feedback:

Once an interview has concluded, offer constructive feedback to each candidate in order to identify areas for improvement and highlight any areas that need attention.

Make feedback readily available so candidates can benefit from it and grow from their experiences.

Tips on Enhancing your video interviews:

1. Recorded interviews

When used as the initial screening step, asynchronous video interviews allow candidates to respond at their own pace to recorded questions.

This process saves both parties time while providing for a more thorough evaluation of candidates.

2. Virtual Tours:

Create virtual tours to allow potential candidates to imagine working there and visualize where they could potentially work.

Draw attention to distinctive aspects of the company culture, such as work collaboration spaces or wellness facilities.

3. Panel Interviews:

Conduct multiple team member panel interviews so candidates gain a comprehensive view of your company culture.

This method also offers multiple perspectives when assessing a process.

4. Interactive Assessments:

Employ online platforms and tools that enable candidates to demonstrate their talents by engaging in dialogue.

Code platforms may be utilized to complete technical tasks or virtual case studies can help solve issues during evaluations.

5. Virtual Whiteboards:

Virtual whiteboards can help with jobs requiring visual communication or problem-solving, such as design or architecture.

Candidates can utilize these tools to demonstrate their creative thinking and problem-solving abilities.

6. Assessment of Cultural Fit:

Create interview questions and scenarios that highlight an applicant's fit with corporate values, goals, and culture.

Invite candidates to share experiences that demonstrate their cultural sensitivity.

What to Consider when Conducting Successful Video Interviews?

1. Scheduling Appointments across Time Zones:

Utilize software or tools that allow for time zone adjustment when scheduling interviews in different countries.

Communication about the time and date of an interview to applicants is vitally important to avoid confusion and any miscommunication.

2. Backup Plans:

Make plans for possible technological glitches or unexpected interruptions that might arise.

Your organization should establish alternative contact methods, including phones and backup video conference alternatives.

3. Compliance

Stay current on the laws and regulations related to conducting video interviews in your region and industry. Verify that all interview processes, such as data collection and storage, comply with applicable laws.

4. Experience of a Candidate:

Get feedback from candidates about their experience with video interviews and use this feedback to implement changes and enhance a candidate's journey.

5. Training for recruiters:

Provide ongoing training and tools for recruiters looking to enhance their interviewing techniques via video. Keep up with the most up-to-date trends and developments for video interviewing to stay ahead in recruitment.

Conclusion

Finding top talent has become more challenging as companies strive harder to lure it in - leading to an evolution from an employer-driven market towards one driven by candidates.

Job-seekers today recognize they hold the power to exercise greater influence during the hiring process. Instead of solely considering salary when making their decisions, they often consider what sets apart companies from competitors based on what makes their offer special and unique.

Employees are becoming more selective in selecting employers and places of employment. They understand the qualities they seek in potential employers or workplaces. To attract top talent, companies spend both time and money developing a solid employer branding plan in order to compete for top talent. There are many strategies that you can incorporate to improve this. For instance, enhance the candidate interview experience by incorporating video interviewing in the hiring process. This will automatically improve your branding and help you make a positive reputation among competitors. In this post we will discuss why employer branding is important for hiring success:

What is Employer Branding?

Employer branding is a form of advertising which emphasizes an employer as its central target. It refers to your company's reputation as an employer in terms of how people perceive its values, culture, and working environment. It is all about managing this reputation among current and potential employees alike - with its ultimate aim being for your company to become the employer of choice.

Why is it Important for Hiring Success?

Employer branding campaigns have a profound effect on how job seekers perceive them and feel about them, giving employers a competitive advantage by creating their own distinct brand identities. According to LinkedIn research, 52% of candidates visit company websites first before exploring other channels for more information about an employer - taking this route is paramount for successful hiring practices! Take a look below to understand its relevance for hiring success!

Attract Best Talent

Employer branding is essential in attracting more employees to your organization, providing potential applicants with information about what they expect when joining. By taking the proper steps and remaining focused on your desired outcomes, employer branding will enable you to attract some of the best talent available in your field. Potential employees will already know much about your business before taking an in-depth interview process; this information helps eliminate candidates who do not fit well with your business goals. Employer branding puts your company in the spotlight for job seekers looking for jobs. 

Establishes Your Brand Image

Maintaining and expanding your online presence in today's tech-driven environment is of the utmost importance. Future clients and employees are constantly browsing your website, as well as checking what current employees say about your business on sites such as Glassdoor. A stronger presence online also helps build brand recognition for your organization, showing candidates what it would be like to work at your organization and showing your corporate culture through various social media tools that support brand development.

Delivers an exceptional candidate experience

Recruitment today has evolved to focus more closely on candidates. Candidates now determine and select their employer - not solely based on its services but also on the vision and environment of a company. A strong employer brand will have a major influence in choosing his next workplace.

Reduces employee turnover and improves engagement

Employer branding also helps reduce employee turnover and engagement, but only when hiring the appropriate people. Your employer brand must reflect your company culture, workplace environment, and opportunities for personal and professional growth - creating healthy working environments along with plenty of room for both serve as great motivators for current and potential employees alike - plus companies that take steps to enhance their employer brand will experience lower employee turnover than those that don't make such efforts.

Conclusion

Artificial Intelligence (AI) has been gaining momentum in various industries, including recruitment. AI in HR have revolutionized the traditional recruitment process by automating and streamlining many of its aspects. AI-powered recruitment solutions are proving to be more efficient and effective than traditional recruitment methods, making it a game-changer in the industry.

One of the major advantages of AI-powered recruitment solutions is that it can help organizations automate the recruitment process with the help of digital technology. This reduces the burden on HR teams, allowing them to focus on other critical tasks. The AI algorithms can automatically screen and shortlist resumes based on specific criteria, making the recruitment process more efficient. Video interview software helps to reduce the cost per hire by reducing the time and effort required for recruitment.

Another major advantage of AI-powered recruitment solutions is that it can help to eliminate bias in the recruitment process. Traditional recruitment methods are often influenced by human biases, consciously or unconscious biases. This can lead to the exclusion of qualified candidates and the hiring of less qualified candidates. AI algorithms, on the other hand, can analyze resumes objectively and remove any biases that may be present.

AI-powered recruitment solutions can also help organizations identify the best candidates for the job. AI algorithms can analyze resumes, cover letters, and even social media profiles to identify the skills and qualities that are required for the job. This helps to ensure that organizations hire the right candidate for the job, leading to better job performance and retention rates.

In addition, AI-powered recruitment solutions can help organizations to improve their employer brand. The recruitment process is often the first interaction that potential employees have with an organization. A positive experience can create a good impression and attract high-quality candidates. AI-powered recruitment solutions can help to create a positive candidate experience by providing personalized feedback and updates throughout the recruitment process.

Finally, AI-powered recruitment solutions can help organizations to make data-driven decisions. AI algorithms can analyze data from various sources, including job postings, resumes, and social media profiles, to identify trends and insights that can help organizations make better recruitment decisions. This can help organizations to identify areas where they need to improve their recruitment process, as well as the types of candidates that are most likely to succeed in the organization.

In the ever-evolving corporate world, the hiring department has seen a lot of changes in the past 2 years. HR professionals need to develop new skills in this dynamic reality if they want to help their businesses thrive. The last two years have been years of transformation for the hiring world. The traditional ways of hiring are long gone due to the arrival of new technologies. Today, HR professionals are using video interviewing tools to look for appropriate candidates. 

HR leaders now have numerous responsibilities, and they need to have all the skills to manage everything. Amid this digital transformation, various trends have emerged. If you want to become a successful HR leader, here are some skills you should master. 

Recruitment marketing

Efficient recruitment is one of the basic skills of HR professionals. To hire candidates effectively, HR professionals should incorporate effective marketing strategies into their hiring process. Recruitment marketing is essential to attract top talent from the applicants’ pool. 

People analytics

You must have heard about this buzzword. Also known as HR analytics, people analytics has become one of the most important skills for companies. It involves analyzing data to measure the effect of HR metrics on business productivity. With people analytics, HR professionals can easily identify and retain top talent. 

Negotiation skills

To navigate relationships at work, negotiation skills are essential. It is very natural to have disagreements in the workplace about goals, solutions, or processes, but what's important is resolving those conflicts. HR leaders must communicate effectively to achieve a result acceptable to all parties involved. 

HR technologies

HR technologies have become very popular during the coronavirus outburst, and you should be familiar with these technologies. Introduce yourself to the latest technology to achieve better results. For example, you must know how to use digital interview software to streamline your hiring process. Jobma is a great software that you can use to structure your hiring process. 

With the growth of new technologies, traditional ways of hiring are becoming inefficient. Companies are now shifting to new hiring methods to enrich their recruiting efforts. They are getting more creative and embracing innovation to stay in the competition. The success of any business starts with the hiring process, and therefore, it needs to be organized. Recruiters are now using video interview software to streamline their hiring process at a scale. These tools have various benefits and will make your hiring simpler. 

It is true that video interviews highly reduce interviewing costs. Video interviews are a cost-effective alternative to in-person interviews, especially pre-recorded interviews. There are many ways to save money while conducting video interviews. 3 ways in which one-way interviews can reduce hiring costs are stated below. 

Time-saving

Time-saving is one of the most important features of these modern tools. If you are using these tools, you can save time at each stage of the hiring process. According to recent studies, candidates can reduce the hiring time by 50% through video interviews. Pre-recorded interviews allow you to screen multiple candidates faster. Saving time is directly related to saving money. The longer the hiring process, the higher the hiring cost. 

Eliminate the risk of bad hires

Hiring the wrong candidate can be very costly. A recruiter has to put in devoted efforts and hiring resources to identify the right fit. And when they leave, everything gets impacted. With pre-recorded interviews, you can conveniently find the best fit for the organization. As the same set of questions is sent to each candidate, making the right decision is quite easy. 

Enhance employer brand 

Employer brand is essential to attract the right candidates. Sometimes recruiters have to spend extra money to promote their brand on different platforms. But if you have adopted the right digital interview software, it will improve your employer brand. There is no need to spend extra money to promote your brand. 

Are you a hiring manager who is looking for a solution to hiring-related issues? You must use video interview software to deal with all your problems. These tools come with numerous features to make hiring simple and effective for you. The live interview feature of these tools is the best where you can conduct interviews with different candidates from anywhere around the world. Live interviews have become so popular over the period, and now almost every company is incorporating video interviewing into their talent acquisition department. There are multiple benefits of live interviews. In this blog, we will learn about these benefits. 

Save time and effort

By using traditional hiring methods, leaders have to come to the office to conduct an interview. But with live interviews, they have the freedom to interact with candidates from their home convenience. It really saves their time and effort. Moreover, candidates also don’t need to come to the office for an interview.

Prevent schedule issues

Schedule issues are very common while hiring candidates in bulk. You have to go through many emails to call candidates for the interview. But these tools help to schedule interviews without any hassle. With the advanced features, you can schedule multiple interviews in a few clicks. 

Good collaboration

As you will be interacting with candidates over a video call, you can have a real conversation with them. Try to build some personal connections over the call and engage applicants throughout. Live interviews improve the collaboration between employers and job seekers. 

Better insight into candidates’ skills

Judging candidates’ skills and qualities is very easy over the live interview. You can see their body language and judge whether they are the perfect fit for the job or not. Make sure to evaluate them on different factors, such as body language, tone of voice, confidence, etc. 

Have you shifted to the online ways of hiring? Due to the pandemic outbreak, companies have quickly adopted new technologies to continue working without any hassle. If you are an HR professional, then you may have heard about video interview software to recruit candidates even remotely. These tools are getting popular with each passing day because of their numerous benefits. If you are also looking for the right software for your organization, make comparisons, and choose the best one according to your needs. 

Most popular software for online interviews

However, numerous tools are available in the market, but the best one is Jobma. This software has quickly become a favorite of many companies because of its exceptional features. The software allows you to conduct live and pre-recorded interviews to hire candidates efficiently. The best features of this software are-

Jobma improves the screening ability of businesses at a scale. Screening is the most stressful task of the hiring process. But with Jobma, you can screen plenty of candidates in less than no time. 

It promotes smooth collaboration between candidates and employees. Recruiters can even collaborate with their teammates with much ease. 

Jobma helps hiring managers plan a structured and organized interview procedure. 

It really speeds up your hiring process to get the best candidates on board quickly. 

There is no distance barrier if you are using Jobma to interview candidates. Recruiters can conduct interviews of any candidates in any part of the world. 

Other popular platforms

Apart from  Jobma, some other tools available in the market are BreezyHR, VidCruiter, HireVue, etc. All these tools are also packed with amazing features that will ensure a smooth and efficient hiring procedure. You must get the right software and transform your hiring process to win over the best talent seamlessly.