Jia Li Writes

Hotlink Postpaid Flex - TVC

Hotlink launched its first postpaid plan in Malaysia. Hotlink Postpaid Flex lets you build and switch your Internet bundles whenever you like, all in one monthly bill. Now, all the things you love about prepaid are in a postpaid plan!

Agency: Leo Burnett Malaysia

Hotlink Postpaid Flex - Print

Hotlink launched its first postpaid plan in Malaysia. Hotlink Postpaid Flex lets you build and switch your Internet bundles whenever you like, all in one monthly bill. Now, all the things you love about prepaid are in a postpaid plan!

The idea uses visual contrast to show the benefits of Hotlink Postpaid Flex - a plan that has prepaid flexibility and postpaid convenience. 

Agency: Leo Burnett Malaysia

Hotlink Postpaid Flex - Radio

Hotlink launched its first postpaid plan in Malaysia. Hotlink Postpaid Flex lets you build and switch your Internet bundles whenever you like, all in one monthly bill. Now, all the things you love about prepaid are in a postpaid plan!

The idea is to announce the launch in a loud and memorable way. So, I wrote a radio ad in the style of the famous Haka Chant.

Agency: Leo Burnett Malaysia

Maxis - Ready for What’s NeXT?

Maxis, Malaysia’s leading telecommunications brand wanted to launch their own manufactured smart device. NeXT is more than just a phone, it comes with an extensive protection plan bundled with preloaded calls and Internet data. 

The idea is to create intrigue on what’s NeXT among young Malay first-jobbers who are obsessed with local celebrities and entertainment, by creating a movie trailer starring top Malaysian actress, Scha Alyahya.

Agency: Leo Burnett Malaysia

HotlinkMU - Control Room

HotlinkMU is Malaysia’s first in-app platform on Hotlink RED App that serves 5 different deals to users every day based on their Internet usage behaviour. It’s as if each Hotlink user has their very own tech team! 

Agency: Leo Burnett Malaysia

Hotlink FAST - Fast Films

Everything is fast and better with Hotlink Fast prepaid mobile! To show this, we shot a parody of Fast and Furious presented in only 30 seconds.

Agency: Leo Burnett Malaysia

Hotlink - It’s Happy Hour Every Day!

Hotlink now gives users FREE 1GB of high-speed Internet for 1 hour every day! To promote this, we showed relevant scenarios where people would be stuck without WiFi for quite some time and Hotlink Happy Hour saves them from boredom.

Check out more Happy Hour videos!

Agency: Leo Burnett Malaysia

Nida Rooms - Rooms for Real Travellers

For real travellers, Nida Rooms knows that the real travel experience lies beyond hotel rooms. That’s why Nida Rooms gives you basic, quality rooms to recharge after a long day of exploring. 

To promote this, we "interviewed” different Nida Rooms appliances where they share their taste of the exciting outdoors through their guests.

Check out more Nida Rooms videos!

Agency: Leo Burnett Malaysia

MaxisONE - The Unbelievable Power of One Sale

Maxis Power of One is the most unbelievable sale in history, where you get to buy the latest smartphones for only RM1 each! To promote this sale, I wrote a radio script that uses Mozart’s “Eine Kleine Nachtmusik”.

MaxisONE - Better As ONE

Malaysia’s leading telecommunications brand, Maxis is offering an all-in service bundle that includes mobile data, home fibre broadband and pocket WiFi.  To communicate the power of connection, I wrote a poem about it by using the fishing net as a metaphor.

Hotlink - The Thumbathon Is Here!

Hotlink and Maxis are offering FREE RM10 OFF all mobile games when users subscribe to operator billing. To promote this, we wrote a script from a thumb’s perspective as he gets ready for mobile gaming - The Thumbathon!

Agency: Leo Burnett Malaysia

McDonald’s Big Mac Dubsmash Chant Challenge

The iconic Big Mac has lost its luster in Malaysia. To capture the hearts of Malaysians, we partnered with one of the most popular mobile video apps - Dubsmash to bring a new twist to the old Big Mac Chant.

Agency Of The Year (AOTY) MARKies: Best Idea in Social APPIES: Gold in Malaysia, Silver in Singapore

Agency: Leo Burnett Malaysia

Executive Creative Director: Andrew Low

Creative Group Heads: Barry Victor, Kim Wai Kuan

Creatives: Simon Dall, Colleen Thum, Grace Chew

Samsung - Road to Ramlee

The Samsung Galaxy Note series carries a unique identity with its versatile smartphone and stylus combination. To launch the 4th generation of this iconic product, we inspire Malaysians to rediscover their creative identities with Malaysia’s most iconic legend, P. Ramlee and the Samsung Galaxy Note 4.

     Kancil Awards: Silver in Cyber Campaign, Silver in Entertainment & Branded Content, Bronze in Digital

Agency: Leo Burnett Malaysia

Executive Creative Director: Eric Cruz

Creative Group Head: Tam Jian Zhong

Creatives: Peepo, Derrick Foo, ZunZheng Liu, Jwen Yap, Kathrin Honesta, Clara Christine Wijaya