Inventors Kitchen

Are Simple & Brilliant:   Firstly, simple.   Brilliant briefs are brilliantly simple.   Too often society leads us to believe that complex is clever. However, we must heed the wise words that Di Vinci apparently muttered: ‘simplicity is the ultimate sophistication’. Making things simple is difficult, which makes it a valuable strategic skill in world that appears ever more complicated.   A smart person…

Telsa launched is very first e-pickup truck on 22 November 2019: How to launch a pickup truck on social media in market dominated by Ford's  pickups. Telsa CEO Elon Musk shows us hows it's done and Ford shows us how it's not done! Lessons: 1. Be strategic about responding to Tesla on social  2.Great Social content is key to reaching new customers in unexpected and interactive way. 3. Social…

#AmaReviews – Young voices of the Creative Industry in SA

The Full episode 1 of #AmaReviews – Is finally out – #AmaCreativesafrica This initiative has been sorely missing in our industry, An Ad review by not done by the old guard; BizCommunity, MarkLives or Jeremy Maggs or Andy Rice – Please support it and leave your comments and make sure people talk about this. Big Ups Bogosi Motshegwa& Zac Disko Modirapula my Co-Hosts, we are starting a great journey…

That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, is the result of an unlikely partnership between the brand and Berlin city’s public transport company BVG.

The Challenge:

BVG Berlin city’s public transport company wanted to attract more young people to use its transport services.

“The motivation behind the collaboration is really to get young people on to public transport,” explains Petra Reetz . She also admits she was initially sceptical. “I said, ‘We are a public transport system, not Michael Jordan.’ … But in a big city like Berlin, the quality of life and quality of the air are important. We wanted to tell young people public transport is cool—you don’t need to buy a car.”

Watch Case Study: BVG Adidas case study #CoolShit

The Result:

On top of appealing to footwear collectors with their unique public transport-inspired look the sneakers—of which just 500 pairs will be sold—appeal to people seeking a massive discount on Berlin’s yearly public transport ticket. The cheapest option is currently 728€ (R10,531) … but the sneaks, which double as transit passes, sell for just 180€ (R2,594).

People queued for 3 days and the shoes were sold out in 1 hour. The resale value for the limited edition sneaker also tripled upon purchase.

This slideshow requires JavaScript.

This week, we celebrated International Women’s Day , we are looking different solutions and campaigns that seek to show what happens when women are empowered and acknowledged. 

https://youtu.be/LpK8BbwZ0ok

Campaign Analysis: 

In 2014, Brazil led the world table in terms of football related deaths, so to ensure hooligans towed the line, fan’s mum’s filled in for security during the most violent…

Brands are often faced with the monumental challenges of changing people’s attitudes towards brand, organizations, nations and or products! 

These are some of my favorite campaigns that have driven real attitudinal engagement and seemingly changing people’s attitudes by applying ideas and insights that challenge the audience attitudes 

Client: Burger King 

Country: New Zealand 

Agency:Colenso…

SBSA (Standard Bank SA) has launched what seems like social media campaign (I cannot in good conscious call it a digital campaign) 

Challenge: I’m assuming – Standard Bank tasked their agency with developing a campaign that would resonate with younger audiences & grow brand relevance. 

Campaign: Kyle Lewis is famous for shooting artistically driven music and brand videos … captured the idea…

What does the return of this brand Icon mean?

“The love for the brand is immense. It gets a lot of affection from millions and millions of people,” Nokia Chief Executive Rajeev Suri said at the launch.

I don’t believe the Chief executive, this is not about brand love for Nokia. Nokia as a brand doesn’t really exist anymore….this is more of the “Vintage Hype” it’s part of the low tech & long…

#GoodComms Momondo Travel – DNA journey experiment 

A Agency: &Cos 

Country: Denmark 

Website: http://www.andco.dk/

Can you fight intolerance with DNA? Momondo and & Co.  a travel & accommodation business, is launching a global campaign where we challenge our view of ourselves and the world around us through DNA. 

The campaign challenges social and ideological stances to open your mind by revealing the complex identities we carry.

They reveal to…

#GoodComms TV2 Denmark – All that we share

Agency: &Cos 

Country: Denmark 

Website: http://www.andco.dk/

Communication Analysis 

Danish broadcaster TV2 proves we all have more in common than we think with its latest ad celebrating acceptance and diversity.

Great Timing 

Released on the same day President Trump signed the executive order banning those from seven Muslim-majority countries entering the US for 90 days and halting the Syrian…

February 07, 2017

TREND WATCHING HAS RELEASED 5 MAJOR 2017 TRENDS COMPILED FOLLOWING 2016 TRENDS AND OBSERVATIONS.  2016 representing a year of social polarity, political extremism and further divisions, isolation has but in Africa it’s been a story of tech creating community and innovation that impacts life and people Centred brand action. 

Community safety (Street sign in South Africa, jhb)

New…