🩸 here endeth the lesson

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

Tumblr is rolling out a new reblog/notes system that completely disregards creators. In their new system, they're taking a twitter-style approach where reblogs will have their own notes that DO NOT contribute to the original post's notes.

Because of this, creators will no longer be able to see an accurate display of likes/reblogs/etc. This is completely altering the way feedback and responses to works are going to be received on this website.

If you come across a fan work that you enjoy, please take the extra step to go to OPs original post, and leave your comment/like/reblog there. Or go one step further and send an ask to OP directly to tell them what you liked!