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Early 2021 surely taught us something, that uncertain times call for quick pivots to sales and marketing plans.

E-commerce technology trends have a significant impact on online shopping. It will continue to have the influence of new technology, new consumer demands, and the constant shift from desktop to mobile devices.

Businesses evolved quickly.

We live in a world of frequent texting, responding to emails at all hours of the day, and endless scrolling. With the increase in social distancing and remote work over the last year, it's no surprise that people crave human connection.

Ola electric scooter strikes gold

This isn’t the first time a company has analyzed the potential of “the road not taken”.

Rs. 1,100 crore in just 2 days.

This means, selling 4 electric scooters in 1 second.

Do we think this was sheer luck?

No, we don’t believe so.

This wasn’t a half-ass approach.

Zomato, the food-tech startup based in Gurugram, launched its own range of health and dietary supplements.

According to CEO Bhavish Aggarwal, this will be the world's largest women-only factory and the world's only vehicle manufacturing plant.

Looking for best payment gateways, only a number of options are likely to pop-up; but the industry leaders are — Stripe, Paypal & Square.

These 3 are the industry leaders who have been facilitating online payments & making the successful industry it is today!

But what’s the difference between these three? Is anyone better than the rest? Which one should you choose?

Zomato just had a dream run today. Never in their distant imagination, the great team of Zomato would have thought about this big bang that happened.

The company is now a $13.3 billion (about ₹99,000 crore) worth giant. And just a day before the IPO, they were a $1.3 billion (about ₹8000 crores) company.

Look what the confident backing from the market did for them.

Great design is imperative for any product.

It can make or break your customer base.

Have you ever found yourself on a website and either don’t understand what they’re offering or can't seem to navigate the page?

Chances are you close the window and try another one. Isn’t it?

This is mostly because the website didn’t have a strong User Interface Design.

Ultimately, if you’re a business that depends on internet traffic, you need to make sure that your User Interface Design is at par.

As experts on culminating the right experiences through our design, we recently spent some time observing the trends in user interface design. We came across a few very creative, innovative, promising, and inspiring trends that will shape UI design sense soon.

1. Soft Gradients

Gradients look amazing!

We are witnessing a lot of them, both as backgrounds and on UI elements like buttons, cards, and even graphs. Creating a colorful blurry background by combining more than two colors is a thing now!

Microsoft's fluent design system and Apple's new design approach in macOS Big Sur are two major pushes for gradient-based designs. Google also got in on the act, redesigning the logos for Gmail, Calendar, Drive, Docs, and Meet.

2. Geometric Tools

Geometric elements are becoming increasingly popular, whether used as the main background or theme or simply as a detail to make the design look more interesting. They are frequently combined to form mosaics, which look fantastic!

3. New Neuomorphism

You read that correctly!

Neuomorphism is evolving and will be around for a long time. It didn't last long in its original form, but it's evolving in a more sophisticated and approachable direction. It's similar to skeuomorphism, but with a more modern, aesthetic feel.

4. Pastel Backgrounds

Who doesn't adore pastels?

We've seen some incredible, lightweight, aesthetically pleasing designs with delicate, bright pastel color schemes.

It makes the designs look very contemporary, non-intrusive, unique, and wonderful, with the content taking center stage and everything else serving as a subtle backdrop.

5. Illustrations - 3D

Illustrations have always been popular - Different styles, color schemes, more or less abstract, to match the product's characteristics. Illustrations are created to help understand your product better.

For the past few years, users have been drawn to 3D designs. Despite some drawbacks in terms of memory consumption, 3D is becoming more popular in mobile and web applications.

3D will continue to thrive in 2021, especially with the growing popularity of VR and AR technologies.

6. Dark Mode

THE DARK MODE RISES!

The dark mode is elegant, stylish, and contemporary. As we spend more time with our smartphones and laptops, dark mode is becoming increasingly important in terms of user experience.

However, the dark mode is more than just white text on a dark background. It also has a few additional benefits.

It saves battery life.

It is better in terms of readability.

It reduces screen glare and blue light emissions.

7. Empty and error state screens

Errors are frightening, and emptiness is boring.

However, they are both necessary components of a software application.

As a result, UX/UI professionals are taking steps to make them more exciting and comfortable. This trend is expected to continue this year.

8. Pop-art and comics

A lot of designs use colors in unexpected, even surreal ways to create dream-like images - these designs make a statement by coloring objects in colors that they would not normally be.

9. Micro-interactions

Every software application contains micro-interaction. We use it all the time while using various applications. Instagram's "Like" button and Twitter's "Retweet" button are prime examples of micro-interaction.

These small enticing moments add enormous value in providing end-users with a genuine humane experience. They are also more than just visual elements; they work best when combined with user action triggers.

10. Diagonal elements

Have you seen those dribbble shots recently?

You must have noticed a diagonal use of design in some of the works.

It does make the content appear more interesting and appealing.

How can you achieve this effect quickly? To begin, create a 0° degree collage of elements. Make them into a single group. Then, adjust the group angle (from 30° to 50°) and you're done!

11. Videos

Videos will be your best friends!

Adding them to your design will make it visually appealing and create a better understanding for the users.

We wanted the same to happen with our partners and therefore, we created a video that worked out amazingly well for them.

Want to have a look? Link

Why follow the UI/UX trends?

UX/UI, like any other type of knowledge, is evolving.

And, like anything else that evolves, new trends emerge and grow all the time. UX/UI professionals should stay up to date on current trends and capitalize on them.

A new design gives your users a sense of newness. It also demonstrates the company's dedication to the product.

Factors influencing 2021 trends:

Remote collaboration, online shopping, streaming services, work-from-home opportunities, and communication platforms are all experiencing rapid growth.

As is always the case during times of rapid change, technology and design trends reflect the needs of the customer.

End-note:

To check out the above designs in detail and get a hang of how we amalgamate our UI skills with ongoing trends, you can visit our dribble profile.

Introduction to cloud kitchen

If we look at the food industry closely, it has progressed enormously in the last few years. The revenue in the online food delivery market alone is expected to reach $137,596 million worldwide, by 2023.

Huge!

And if we look at the trajectory of consumer behavior since March, it's easy to see why these businesses are appealing. With many dining rooms still closed or partially closed, consumers have a wide range of food options available to them through a digital channel across much of the country. As a result, online ordering has increased by a factor of ten this year. 

If you want an idea of what the restaurant industry could look like in a post-pandemic environment, look at where the money is going. 

 As technology rapidly advanced, so did innovation within the food and beverage sector.  

Look at all the third-party apps - Uber Eats, Grubhub, and DoorDash have simplified ordering out with the click of a button — no need to enter the restaurant. 

 The advancement of this technology has enabled the growth of new businesses such as virtual kitchens, also known as cloud kitchens, ghost kitchens, or dark kitchens.

 This concept has transformed the food and beverage industry by eliminating one of the most important elements of any restaurant: the dine-in area. 

 A virtual kitchen, also known as a cloud kitchen, is a commercial kitchen that is optimized exclusively for food delivery. That means your restaurant can be ready for takeout orders without ever needing a dine-in space, which means less investment, lower rent, and less labor cost.

According to Statista, the ‘platform to consumer (cloud kitchen/delivery only)' format is expected to grow at a CAGR of 12 percent through 2024. Turns out, the pandemic was a little less cruel to the food industry.

Why is opening a cloud kitchen a good idea for you?

Lower setup cost

The initial costs of cloud kitchens are a small fraction of those of a traditional restaurant. You do not need to sign a costly lease or train a large staff. 

Furthermore, you do not require any of the furnishings or decorations that are typically associated with a traditional restaurant!

As a result, the initial setup cost is significantly lower when compared to traditional restaurants.

Scalability/Better expansion opportunities

Scalability is one of the primary benefits of cloud kitchens. 

Traditional restaurants have a finite number of seating options. Again, large investments are required to scale. Renting out another kitchen block is all that is required for cloud kitchens, which are typically located in warehouse-type locations. 

So if you can't rent equipment at your location, purchasing it and increasing square footage is less expensive for cloud kitchens than traditional restaurants because they're normally installed in cheaper parts of a city already, and you only need to rent extra space for the kitchen, not the seating area.

Cloud kitchens are more like tech startups than restaurants

For cloud kitchens that are led by technology and data-driven entities — good food is key, but it's way more important to be tech-savvy. Because the only way to get customers for a cloud kitchen is through — technology. You must know the unit economics of your partnership with the delivery apps.

Because of easier access to data, it is easier to optimize a cloud kitchen business than a traditional restaurant. 

For example, you can forecast which items will be in high demand around what time and begin preparations ahead of time to ensure faster delivery times. Analytics, marketing channels, and mobile apps are critical components of a cloud kitchen company.

Which of these cloud kitchen models will fit your business idea?

The Faasos model –Multi-brand (cuisine), singular kitchen, numerous outlets, no physical store.

 Such cloud kitchens are built on data intelligence such as resident demographics, common cuisines, and hyperlocal demand supply. 

The concept is to recognize the demand for the most ordered cuisine in a neighborhood (5-6 km radius) with relatively few restaurant options serving these dishes.

This model is clever because it positions the separate brands as their establishments. And having a single shared kitchen keeps operational costs low. You could think of it as specialized cuisine-based cloud restaurants, owned by the same mother brand, sharing the same kitchen.

 How does it work?

Orders are placed via the online platform.

Multiple products in a single kitchen

Each brand focused on a specific cuisine.

Only delivery is available.

For orders and deliveries, a blend of aggregator dependency and self-reliance is used.

The Freshmenu business model – Singular brand, single kitchen, numerous outlets, with a storefront

This is a cross between a takeout restaurant and a cloud kitchen. It is mostly similar to a cloud kitchen business model, but it also has a storefront. The storefront exists so that customers can walk in and see how their food is prepared if they so desire.

In essence, this model makes use of all of the operational efficiencies of the cloud kitchen business model and has a "real" window with customers.

How does it work?

Orders are placed via the online platform.

Single brand, single kitchen

Menu changes on a regular basis, with a mix of seasonal dishes and best-sellers.

Takeout and delivery

For orders and deliveries, a mix of aggregator dependency and self-reliance is used.

The Swiggy Access business model – Aggregator owned, multi (restaurant) brand, rented co-working kitchens, no storefront.

This cloud kitchen model, known in the food industry as the "shell," is an efficiently located empty kitchen space with the absolute minimum infrastructure – gas pipelines, sewerage, and ventilation systems.

Established (or new) restaurant businesses rent that kitchen space and set up a restaurant using online ordering, a delivery fleet, and menu intelligence. The restaurant provides the necessary equipment, personnel, raw materials, and recipes. 

Simply put, the restaurant prepares the food and Swiggy delivers it.

How does it work?

Orders placed via Swiggy

Singular kitchen, numerous restaurant “partner” brands

The Restaurant is responsible for the menu, kitchen equipment, and staff

Swiggy is responsible for deliveries 

The Zomato Infrastructure Services model –  Aggregator platform, multi-restaurant, rental kitchens, with a storefront.

The Zomato model, which is an improvement on the bare bones Swiggy access model, is based on the concept of rented kitchens but with built-in kitchen equipment and comprehensive processes. Zomato also shares its expertise in order demand management in this model.

These cloud kitchens, like the Freshmenu model, have a storefront where customers can walk in. Similar to the Freshmenu example — a mash-up of a cloud kitchen and a takeaway restaurant. 

How does it work?

Orders are taken via Zomato

Singular kitchen, numerous restaurant “partner” brands

The Restaurant is responsible for the menu

Customers have the option of walking into physical stores 

The Kitopi business model – Cooking and delivery are completely outsourced.

This is a more recent addition to the cloud kitchen business model mix. You can outsource everything in this model, including your call center operations, kitchen, and delivery. 

Consider a restaurant where the vast majority of the kitchen preparation is outsourced and delivered to your kitchen. Your chefs can then put the finishing touches on it before Kitopi picks it up for another delivery.

How does it work?

Orders are received through Kitopi's phone center, your online platforms, and third parties.

Kitopi purchases and stocks your basic supplies.

Kitopi then "pre-prepares" the meal in its centralized kitchen before sending it to your kitchen for final touches.

It is picked up and delivered to your consumer.

 How do cloud kitchens command higher margins?

 Often, the most expensive aspect of running a traditional restaurant is the rent. 

A prime location increases foot traffic, which increases revenue for the restaurant. However, prime-location rents eat into profit margins.

Payroll is another significant expense for traditional restaurants. You'll need servers, bussers, and so on. COntoToe other hand, Cloud kitchens can be located in the most affordable parts of a city or even on the outskirts of town with little to no impact on revenue. And they don't need such a large staff. This increases their profit margins significantly.

How to run a cloud kitchen?

While the cloud kitchen business is a highly profitable restaurant format, it requires a lot of effort to succeed. Let's take a look at what it takes to successfully run a cloud kitchen restaurant.

Taking orders in A Cloud Kitchen/Delivery-only Restaurant 

Processing orders 

Staffing and recruitment

Supplier Management

Inventory control for delivery kitchens

How can you market your cloud kitchen?

Now that you’ve made up your mind to open a cloud kitchen - the next immediate step would be to market it effectively. 

Although cloud kitchens are a lucrative domain to enter, you must take the necessary steps to increase your brand's visibility and gain a competitive advantage. 

Aside from following the requisite operational processes in establishing a cloud kitchen business, operators must employ effective marketing strategies to increase overall sales and help retain customers.

Social Media

Food is the most browsed and pinned topic on Pinterest. 

You can reach thousands of potential customers by using social media platforms such as Facebook, Instagram, Pinterest, and Twitter.

Share photos and videos of how food is prepared and packaged for delivery. Similarly, you can communicate the safety and hygiene procedures that your cloud kitchen employs to ensure safe and sanitary doorstep delivery. Such promotional ideas would also gain the trust of customers and have a positive impact on them.

SEO/Adwords

It is critical to boosting your restaurant's online visibility by developing and optimizing a website for search engines. It will aid in increasing organic traffic. 

If you want to get a head start, consider using Google Adwords to:

Increase traffic to your online ordering website.

Determine which keywords people are using to find your website.

Appear in search results from multiple locations

Some keywords, such as restaurants near me, may cost hundreds of dollars per click due to the high volume of searches, but hyper-targeted keywords may be very cost-effective. Google will allow you to set a budget for your ads in order to avoid overspending.

Influencer marketing

This marketing strategy entails promoting your restaurant through the use of influential individuals or entities. 

They could be chefs, cooking show hosts, or well-known food bloggers. Look through a list of influencers who are relevant to your cloud kitchen model. You can find everything from a wine taster to an Italian food connoisseur online.

Email/SMS

They are cost-effective, instant, and secure modes that can be used in tandem. You can use them to share daily updates, such as new discount menu additions to your cloud kitchen.

Video

We are well aware that video marketing is huge. To put this into action, you can either do it yourself using editing and shooting apps like Quik/ Filmic Pro, or hire a freelancer or agency to quickly churn one out for you.

Optimize your ordering system

A properly designed and optimized restaurant website would encourage proper customer engagement and would be a determining factor in increasing your restaurant's sales. Include on the website all necessary information, such as a detailed menu, delivery channels, hotline numbers, customer reviews and ratings, and so on.

Incentive programs

Customers prefer online channels that are likely to provide appealing discounts and offers. You can track information such as email address and/or contact number from the moment they place their first online order and send direct notifications.

In order to generate repeat business and increase sales, provide your customers with various promotional offers such as loyalty rewards, discounts, customized offers, referral programs, and so on.

What monetization strategies must your cloud kitchen use?

Market on aggregator platforms

One of the best platforms for promoting your cloud kitchen business is online food aggregator marketplaces. Integrate with online delivery platforms to reach customers looking for home delivery services. 

Because food aggregator services like Zomato, Swiggy, and others are popular with a wide target audience, listing your cloud kitchen brand on these platforms is critical.

Marketing on aggregator-based platforms is data-driven - cloud kitchens can create targeted campaigns that generate more orders. If you run a multi-brand cloud kitchen business, give each brand a distinct identity on these platforms and gain valuable insights by tracking your customers' activity.

Upsell (examples)

Because all of your orders are placed online, it is critical to consider strategies to increase your average order value. This is easier to accomplish on your own platform rather than on restrictive third-party websites.

Make certain that your upsell products are relevant to the original product.

Be aware of your customer's expected price range and provide options to support it.

Advertise well

As we know that a cloud kitchen does not have a physical location where customers can walk in and dine. There are no signages or display boards to attract passers-by to the restaurant.

As a result, unless you advertise effectively, people may be unaware that you have started this fantastic kitchen of yours. 

How can you start?

Well, for starters:

Advertise on food aggregator platforms

Run ads

Develop an organic search (SEO)

Take part in events

Catering

Social media

Key Takeaway

Cloud kitchens are here to stay. 

Earlier, it was inconvenient for businesses to manage to punch in orders from different sources on multiple screens but the advent of sophisticated tech tools has streamlined all orders.

If we go a little further in the future, these cloud kitchen kitchens might not just remain B2C but may also become  B2B ventures.

Starting an eCommerce business is an exciting time for every entrepreneur. 

As an entrepreneur you have a number of things to consider, countless decisions to take. 

From finalizing your brand’s design language to picking the appropriate hosting service; from defining the sales & marketing strategy to employing the best tools for your business — the decisions to be made are endless. 

But one question that leaves every entrepreneur startled is, 

“Which payment gateway should I choose?”

And as you go around looking for the right payment processor for your business, only a number of options are likely to pop-up; but the industry leaders are —  Stripe, Paypal & Square.

These 3 are the industry leading payment gateway providers who have been facilitating online payments & making the successful industry it is today! 

But what’s the difference between these three? Is anyone better than the rest? Which one should you choose? 

Let’s find out!

The Comparison

When trying to gain a better, more profound understanding of the three payment gateways, there are six key areas to look into. 

The Transaction Fees

Well, the first thing to look for before buying any software is — how much will it cost you? In the case of payment gateways, the expected costs comprise the transactional fees.

When talking about the domestic transactions within the USA, all the payment gateways, Stripe, Paypal and Square charge 2.9% + $0.30 per transaction. 

Nonetheless, Paypal’s fees or payment structure could be further broken down based on factors such as:

U.S. or international payments (4.4% fee for transactions originated outside the U.S.)

Larger payments or micropayments (micropayments incur a fee of 5% + .05¢ per transaction)

Online, mobile, or in-store

Profit or non-profit 

Virtual Terminal to collect payments by phone

Hosted, embedded, or customized checkout

Stripe’s pricing, on the other hand, follows a lot more simpler structure.

They charge fees for processing foreign credit card payments (3.9 percent fee), as well as disputes, currency exchange, and billing (invoicing) services, in addition to the regular transaction fee. 

Square, the american payment juggernaut, also plays fairly well when it comes to the pricing structures. 

While they charge a primary fee of 2.9% + $0.30 per transaction, they also offer a premium plan for $79/month where their fee would lower down to 2.6% + $0.30 per transaction. You will also get other benefits such as discounted shipping rates, real-time shipping calculator & reduced processing fees as well.

2. Acceptable Payments

This factor is a big one to pay attention to.

You see, Paypal accepts payments through the following methods:

PayPal Cash and PayPal Cash Plus 

PayPal Credit 

Credit cards 

Debit cards 

Pay by phone

Whereas Stripe accepts payments from a wide array of services. 

The major ones being:

Credit cards 

Debit cards 

International cards 

AmEx Checkout 

Masterpass by MasterCard 

Visa Checkout 

WeChat Pay 

AliPay 

Apple Pay 

Google Pay 

ACH credit and debit 

SEPA direct debit 

And a lot more

And lastly, Square supports the following payment methods:

US-issued and most internationally-issued magstripe or chip cards bearing a Visa, MasterCard, American Express, Discover, JCB, or UnionPay logo.

Prepaid Cards

International Cards

HSA & FSA Cards

EDD Cards

Government & Military Card 

 3. Currencies Supported

It gets pretty interesting here.

Besides the form of payments accepted, we also need to look into where all the payments are received. 

PayPal accepts payments from users in over 200 countries; however, it can process only 25 currencies.

Whereas Stripe only accepts payments from users in 42 countries but can process over 135 currencies.

And lastly, Square currently is available in the US, Canada, Japan, Australia, and the United Kingdom. Plus it can process the currencies of the same countries only.

4. 3rd Party Integrations 

After setting up your payment gateway, you might want to link to a bunch of 3rd party tools you regularly use. 

If you don't have many requirements for the 3rd party API integrations, then Paypal's minimal integration would work just fine for you. It integrates with WooCommerce, QuickBooks & Salesforce, thereby catering to all your eCommerce, Accounting, and CRM needs.

On the contrary, Stripe offers a wide range of integration options here. It has entire categories dedicated to: 

CRM 

Customer Support 

e-commerce 

Email Marketing 

Form Building 

Fundraising 

Inventory Management 

Recurring Payments 

Referral Marketing

And a lot more. 

Square, in this particular category, is giving a tough competition to both its business rivals here as it offers integrations options with platforms like:

Accounting & Tax Reporting

Xero 

Shogo 

Kashoo 

OneUp 

Hurdlr 

TaxJar 

ZohoBooks 

Inventory 

Shopventory 

Dear 

SKU IQ 

Quickbooks

Reporting and Analytics 

IFTTT 

Control

Restaurant Management 

Peachworks 

MarketMan 

Fresh KDS

Team Management 

Deputy 

Humanity 

Homebase 

When I Work

5. PCI Compliance & Security Measures

You are also opting for a 3rd party service to handle the payment processing to relieve yourself from all the hassle associated with the user’s data, right?

Moreover, no matter how secure your website is, when money gets involved, you have to take some extra measures to safeguard your customers’ interests. 

You might find it reassuring to know that PayPal, Stripe & Square are Payment Card Industry (PCI) enforcement protected.

It’s worth noting that both Stripe & Square handle all the PCI compliance issues for you without asking for another buck. On the other hand, under its PayPal Pro plans, PayPal asks you to take a step or two to maintain compliance on your part.

6. Setup Friendliness & Support

The last point of distinction you need to consider is how easy the user experience is. 

We all know how easy these online payment processors are from the customer’s point of view. But things are different on the other side of the coin, i.e., from the website owner’s perspective.

PayPal and Square are your go-to payment gateways if you are kind of a person who likes things being simple. They’re easy, intuitive, and far away from technical complications.

On the other hand, Stripe was built with keeping developers in mind, which explains all the extensive documentation, 3rd-party integrations & such crazy amounts of customization levels it offers. 

Although it is possible to set up your Stripe payment gateway with your developers’ help, we won’t recommend it.

The Wrap-up

Choosing the right payment gateway provider for your business can be extremely essential. You can try any of the three payment processors we mentioned above and find out which one works best for you.

And in case if you are just starting out —  choosing a credible Payment gateway such as Stripe, Paypal or Square decreases the risk of any form of data breach or other security concerns for your eCommerce business.

Edtech has been positioned as a solution to the largest obstacle: remote learning.

By 2023, mobile ad spending will hit a colossal $400 billion, with consumers spending more than five hours everyday on mobile applications on average.

These figures illustrate how understanding in-app advertisements could help company owners and mobile app developers expand their business and increase revenues. 

In-app advertisement is the fastest-growing form of mobile advertising on the market for a reason — about 90% of the time a person is on a phone, he/she is using one app or another. 

But that's not all; in-app advertisement often provides advertisers with benefits that other mediums cannot, such as excellent data tracking and laser-focused consumer targeting. 

You see, mobile phones are personal devices.

And that’s what makes them such a valuable platform for gathering consumer data for targeting particular markets and achieving outstanding campaign results.

When paired with audience data, you can target particular audiences to determine where they spend most of their mobile device time.

And now, let’s explore why In-App Advertising is gaining popularity over any other form of monetization options available. 

What Is In-App Advertising? 

In-app advertising is a targeting and monetization tool for mobile app developers and marketers in which marketers pay to place ads in their apps. 

These in-app advertisements are delivered by app advertising networks, connecting and allowing app developing companies to work with ad publishers or advertisers.

While these advertisements come in various types and formats such as display ads, native ads, or even video ads — the mobile app developers & entrepreneurs can select any format to optimize their app's monetization mechanism. 

Let’s Talk Number: Stats On In-App Advertising

According to projections of high annual growth, global in-app advertising revenues are expected to nearly double to $226 billion by 2025 compared to  $117 billion in 2020. 

Apps today account for as much as 90% of time spent on smartphones

As compared to mobile internet, which accounts for the remaining 10%, apps have a higher click-through rate (CTR). 

This makes in-app ads an essential strategy for today's marketer, as it allows for specialized targeting within a closed ecosystem, as well as expanded engagement and campaign data tracking.

Even the most minor smartphone advertisement strategy can propel an app ahead of its rivals. In-app advertising gives it the ability to advertise a company to thousands of consumers and generate premium traffic. 

It is undeniably possible to achieve a spectacular ROI from in-app ads.

Types Of In-App Advertisements

Well, there are eight types of In-app advertisements in total, which we have defined below for your utmost understanding. These ads can be divided into two broad categories — Display Ads & Video Ads.

Display Ads

Advertisers may use in-app show advertisements to expand the scope of their campaigns in the in-app world. These formats provide users a personalized discovery experience based on the app's context and the user's behaviors and interests.

Native Ads

Native advertisements, as the name implies, have the same look and sound as non-advertising content units within an app. This results in a convenient and non-disruptive user experience in which ads are perceived as natural in-app material and helpful recommendations or concepts.

Interstitial Mobile Ads

During a content break within the app, interstitial show advertisements appear on the full-screen. These advertisements are one of the most engaging in-app ad formats since they take up the whole screen, ensuring that they get enough time to look at the offering.

Banner Ads

The Banner ad is the original mobile ad style. Despite their limited size, these commercials have an extensive reach, making them an effective way to raise brand awareness.

2. Video Ads

Mobile video advertising is an essential component of any effective advertising campaign that targets consumers on mobile devices. They successfully offer immersive brand communications by leveraging the unique attributes of mobile devices.

In-Stream PreRoll Video Ads

Pre-roll videos in the app's native video player play before, after, or after main video content. 

This ad format is common among app publishers that provide video material within the application. Since smartphone video viewership is quickly rising, pre-roll video advertisements are becoming a more common and successful way to capture consumers' attention.

Outstream Video Ads

Outstream ads are embedded in in-app content (for example, within images or paragraphs of text), and the ad starts playing automatically once it enters the app's viewable space. Since these commercials only play they are visible to the consumers, thus, they have a high viewability score.

Interstitial Video Ads

These are full-screen videos that occur after a typical break within the program, such as finishing a level in a smartphone game. 

Advertisers want this immersive ad style because it takes up the whole screen, catching the user's attention and encouraging the advertisement to tell a compelling story.

Rewarded Video Ads

Rewarded video ads are often included as part of a gaming app's offering, allowing players to earn virtual merchandise or money that advances the game in exchange for viewing a video ad. 

 Advertisers may use rewarded videos to get more conscious clicks and high-quality conversions. This ad format has the highest viewability ratings of any mobile ad format since it is opt-in.

Pros Of In-App Advertisement

Increased Time Spent On Mobile Devices by Consumers

2 billion people now use their smartphones to access the internet. That's the equivalent of 51% of all smartphone devices on the planet. In only 6 years, 72% of all internet users will use handheld devices to access the internet.

Mobile Apps Reach A Broader Audience

For many years, internet traffic from mobile devices has outpaced traffic via desktop computers.

In-App Advertising Is A Better Buy

CPCs on mobile devices are 24% less expensive than laptop clicks. The CTR for phone-based advertising is 40% higher. Moreover, about 35% of mobile and tablet shoppers shop at least once a week, compared to just 15% of laptop users.

It Gives Geo-Targeting Capabilities

With the help of In-App Advertisements, mobile app developers & entrepreneurs can take advantage of the location data mobile phones provide. They can enrich their marketing campaigns with Geo-Targeting features because of precise latitude and longitude data with a holistic view of location.

A Wider Scope Of Targeting

Mobile also allows for position marketing in ways that personal computers cannot. Furthermore, since users are more likely to bring their handheld devices with them than their personal computers, advertisers have more chances to target them.

Cons Of In-App Advertisement

Highly Competitive Channel

Since more and more marketers are looking to position advertisements with their apps, it has turned into a much more lucrative and costly advertisement platform.

Niche Oriented

Mobile app advertisements may not be the right marketing match for your brand if your target audience isn't a savvy mobile user or doesn't want to use app material. Thus, you will not get enough click-through rates!

Conclusion

If you haven't dedicated a large portion of your digital advertising budget to smartphone ads, you're losing out on a competitive traffic stream!