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I feel the need to preface this article with a little further explanation than usual. Its not often that a product has such a deep emotional effect, but the inspiration for this concept is downright uplifting and motivating. Everyone is used to the concept of looking at a watch and knowing how to decipher the hands and numbers to tell time, right? Well the Bradley advocates a seemingly ignored population, while at the same time solving the needs of a wider audience.

The Bradley is a watch, but not just any traditional archetype of a watch. With the Bradley you can tell the time without even looking at the watch face; all you need is the the sense of touch and you are ready interact with the product. The watch utilizes two metal bearings that rotate around the watch face, similar to the hands of a watch, along with two metal beads to display the time. Simply find the bead for the hour “hand” and the other bead for the minute “hand” and you can figure out the time without even glancing at the timepiece.

Freytag Anderson   |   http.://freytaganderson.com

"A set of four limited edition prints entitled ‘Smile in the mind’ - a homage to the late / great Alan Fletcher."

Our philosophy is simple. We strive to distil what’s most important and represent this in the most effective, engaging way possible. Good design is the sum of many things; we surround ourselves with like-minded individuals who each bring their unique skills to our projects. We foster an environment of experimentation and collaboration, adapting the best of what we know to push boundaries and define new possibilities.