I don't understand why Louis's team posted a video saying he sold out the MSG tickets when there are still many left. Why lie to the fans like that?
I have to preface this by saying that I will be speaking more from my professional side as a tour & artist manager rather than the fan side here.
I've checked before I made my announcement post and the Ticketmaster ticket sale was closed, but I checked the status of the ticket sales 2 nights ago for my ticket sale update post and the pit was sold out and the sections were overall only 90% sold. The post has been updated today, but in the reblog here from 1 day ago you can see it said this, because that's how the ticket sales looked 2 days ago:
I have just now checked the ticket sale again and I could actually access the page now - maybe what I saw earlier was a glitch, I don't know.
I now read in the Ticketmaster code that there are 1,188 seat tickets still available (not counting the resale tickets). Purely from looking at the map, though, that number seems wrong, tbh, and like it shouldn't be more than 300 (without re-sale). In any case, though, you are completely right: the show is in fact NOT sold out!
I was a bit surprised they've announced the show as sold out on his social media today, but at the same time I really wasn't. I talked about it here in the tags.
βοΈupdate: thank you @astimegoes for letting me know it was in fact the MSG IG account who first posted that the show was sold out and then LTHQ reposted the reel!
It's a well-known marketing tactic in the industry that not just his team, but LOADS of artists' teams make use of.
For Louis' team, the most prominent example is the Away From Home Festival, which was almost never sold out, but was always subsequently deemed and promoted as having been sold out in the months after the festival. I have talked about my thoughts on that in depth here.
We all know a "sold out show" looks great and impressive to the public! It's all about the image of an artist! And nobody who knows the actual ticket sales update will make a call-out post "exposing" artists for sometimes stating a show is sold out when it actually isn't quite yet. That's just not done. Will it be noticed and talked about within the industry circles? Absolutely. And if you want to keep your credibility, you shouldn't do it often.
But yeah, as I said.. for a show as important to Louis as tonight's, a little white lie isn't really going to hurt anyone. Fans who still want to buy a ticket on short notice still can when they go to the ticket page.
But I 100% understand why it's confusing for fans -- at the end of the day, it's lying. But sometimes "as good as sold out" is a good enough "sold out".
I wish everyone at the show tonight an incredible time!! And that includes Louis and H π₯°
thank you for the kind question x π
