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How To Create A Successful Social Design

After spending some time looking through the list of Facebook’s heaviest hitters I couldn’t help but notice a trend of characteristics that worked in favor of nurturing a positive, active social interaction between the brand and the fans.  However nothing is perfect and the same can even be said for the top three Branded Facebook Fan Pages as there are a handful of things that could be improved…

Optimizing Your Website’s Internal Linking

While many webmasters focus on acquiring more external links, it’s easy to forget that internal link building is still a great way to boost the rankings of other pages within your website. Internal links can be an untapped goldmine and the best part is you have complete control over their implementation. (more…)

Essential Website Usability Tools

So you have a website, and you’re getting traffic – but the sales aren’t rolling in. Or maybe they are, but they’re not setting the world on fire. All too often websites are built with little or no consideration given to their usability. And this is often the critical difference between good and great websites. For those of you unfamiliar with the term: “Usability is the extent to which a website…

How To Use The Pen Tool In Photoshop (Complete Guide)

This tutorial will show you anything and everything about the Adobe Photoshop Pen Tool. It is a complete guide to the tool. The Pen Tool can be a hard and frustrating thing to learn. In this tutorial I will teach you about the pen tool and how to use it. Hopefully once you are done you will be able to use the Pen Tool. (more…)

Developing Your Site Within W3C and CSS Guide Lines

Having been in the web development life cycle for many years, I have learned the reality of trying to stick to HTML/XHTML best coding practices, which include being as much W3C compliant as possible, but in the real world, not all web browsers are created equal, that we can only wish! It is still most beneficial as a programmer to follow a standard flow of key decision choices, that is to keep…

How to Keep Your Search Engine Ranking During a Redesign

301 redirects are essential when you’re redesigning your website and don’t want to lose the search engine traffic that you currently enjoy. The unfortunate thing about a 301 redirect is that it sounds so extremely geeky and off-putting to the average business owner that they’re scared away. That’s too bad, because it is a critical tool in search engine optimization. So, to that end, I’m going to…

Improve SEO By Removing Your Duplicate Content

Duplicate content is like a virus. When a virus enters your system, it begins to replicate itself until it is ready to be released and cause all kinds of nasty havoc within your body. On the web, a little duplicate content isn’t a huge problem, but the more it replicates itself, the bigger the problem you’re going to have. Too much duplicate content and your website will come down with some…

.htaccess Tricks To Speed Up Your Website

Is your unoptimized website bleeding money due to a slow average page load time? This guide will show you how to optimize your .htaccess (apache) file to implement speed improvements.Just a one second delay in page response can result in a 7% reduction in conversions, and 40% of users abandon shopping carts that takes more than 3 seconds to load, according to KissMetrics. With more users making…

Bing’s Guide To Quality Content

Following the Google’s Panda slap, now Bing reasserts it’s stand for quality content as well. When we think of quality content, Google Search is our the first automated response. However, to reinstate it’s position, Bing’s, Duane Forrester’s blog gives webmasters some tips and tricks to creating quality content to ensure that both the users and the search engines respond to your website. Unlike…

Where to Submit Your XML Sitemap

Sitemaps are an ingredient that completes a website’s SEO package. They are certainly still relevant, since they ensure content is not overlooked by web crawlers and reduce the resource burden on search engines. Sitemaps are a way to “spoon feed” search engines your content to ensure better crawling. Let’s look at how this is done. XML Format The sitemap file is what search engines look for.…