The BTS hashtag used to mean “Behind the Scenes,” that is, of course, until the K-Pop group took over Twitter and all other social networks. BTS is now more often associated with BangTanSonyeondan (방탄 소년단, Bulletproof Boy Scouts).
So what does all this mean?
“Bang-Tan (방탄)” translates to “bulletproof” and “So-Nyeon-Dan (소년단)” translates to “group of boys”.
Collectively, “Bangtansonyeondan (방탄 소년단)” translates as “a group of bulletproof boys” or the more widely known version: “Bulletproof boy scouts”.
The group’s agency, Big Hit Entertainment, said the name represents the group’s concept of “against social norms, pressure.” Being “bulletproof scouts”, participants will fight against social “bullets” of stereotypes and repressions in order to protect their values and music. The idea of "protection" from social pressure actually applies to all adolescents, the target audience of the group. Bulletproof boys, or Bangtansonyeondan, were created to safeguard fans' dreams and ideals in their teens and 20s
As the group became global, the shortened version of BTS became more widely used. This has several meanings, the first of which is the simple abbreviation “Bang Tan Scouts”. It is also understood that it comes from “BangTanSonyeondan” or “BulleTproof boyS”
In July 2016, Big Hit Entertainment released an updated brand identity for both BTS and the ARMY fan club. With the band's new logo, BTS has become the symbol of Beyond The Scene. The new identity supports the original group ideal of “protecting adolescence and its values,” adding another meaning of “the younger generation, which does not settle down, but instead continues to move forward, beyond the current reality scenes it faces”.
Originally, BTS - or Bangtansonyeondan - was not meant to be a group of idols. In the very early stages of production, BTS planned to become a hip-hop group centered around RM. This rap group would focus on singing and rap rather than dancing and performing. Only after rappers such as Beenzino, Basick and Loco became popular, the direction of the group underwent huge changes and as a result formed in the same format as now.
When six other members joined RM to finally form a debut group called Bangtansonyeondan, they were not too confident or proud of that name. Since the name was unprecedented and unusual for the K-Pop idol groups that debuted around the same era, the participants themselves were not completely sure how to relate to this. Although the name was assigned two years before the band's debut, members like Suga and J-Hope tried to deny it until the last minute to accept.
J-Hope and I were dressing in the locker room at the gym when someone came up to us and asked if we were close to opening. When we answered yes, the guy wanted to know what the group would be called. I did not hesitate for a second to tell him that the name has not yet been determined.
After the debut, the name received harsh criticism, as expected. Members, however, shied away from such bullets of prejudice and worked hard. Now the name “BTS” has a worldwide trend and is synonymous with success. Bangtansonyeondan or BTS, as the largest K-Pop group at the moment, continues to change the industry.
Now we are proud of this name and cannot imagine being called anything else.
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