By Michele Brautnick on April 15, 2011
For the past few weeks Iâve been tidying up my office at the end of every day just in case I donât come back for another 10 weeks. Some might call it nesting. I call it being considerate of my colleagues who might need to sift through my things while Iâm away on maternity leave.
During one of these nightly purges I ran across a âkeepsakeââ a 15-year old copy of a destroyed, then restored, Post-it note from one of my college professors. Destroyed out of anger and likely embarrassment, then restored after I realized, âShit. She might be right.â
This tough-love note has tagged along with me from job to job, and has lived on my bookshelves for the last 11 years at Peopledesign. And whenever we have an office-cleaning day I find it, read it, make a fresh copy, and tuck it back into my keeper file. And then I quietly say thanks to that professor who didnât worry about hurting my feelings.
Shortly after the most recent unearthing of the âkeepsakeâ, this HOW article was yammered by Gina, along with the following comment: âWill someone write a better âThings Young Designerâs Need to Know.â Iâm sick of seeing things like âmake mistakesâ and âbe yourselfâ. What about, âthere is such a thing as bad ragsâ.â
I happen to agree with much of what the folks at id29 have written. But if I read between the lines of Ginaâs comment, what Iâm really hearing is the desire for a give-it-to-me straight approach to mentoring. And given my attachment to a raggedy college-era Post-it note, it seems obvious that I agree with her. This can be an effective method. So Iâve asked for help from the rest of my Peopledesign cronies to create our own list of words-to-the-wise. After all, theyâre the ones that have taken their time to nudge, shape, and lovingly bully me into being a better designer, so who better to ask? Here goes:
Forget about what you did at school. It doesnât matter.
Come up with great ideas and learn how to realize them.
Exist to make your employersâ lives easier, not harder.
Donât be ruled by the grid. (See #12. I never said we always agree.)
Always sketch the bossâs idea first before moving onto your own.
Great projects wonât be handed to you â make your projects great.
Every project is an opportunity to learn something.
Stay fresh â if youâre on auto pilot, get into another field (youâll be happier).
Learn what it was like to design not using a computer.
Learning to use grids effectively can make your life easier and your design better.
Art may be your muse, but business is your friend.
Donât try to be original, try to be really great.
Make friends with copywriters.
If you have free time ask if thereâs something you could be helping with. If there isnât anything, clean.
Donât rule out an idea without trying it first.
Donât edit your sketches before reviewing with your design lead. Edit together.
Art is personal expression. Design is solving business problems.
You donât know it all, so donât pretend to. Truth is, we donât know it all either.
Admit your weaknesses. But being a team-player better not be one of them.
Be comfortable being part of a support system. Prove your worth and youâll be recognized for your contributions and awarded with more responsibility.
Have an opinion. And be open to other peopleâs opinions.
Explore, explore, explore. Edit later.
Practice articulating your thoughts. If the execution is weak, a good idea could be cut if youâre unable to explain your approach.