Hackney Life

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The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon.

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Are your website calls-to-action effectively capturing people's attention? The only way to find out is to run A/B tests.

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So this is why Google held on to Motorola's advanced hardware group. Google today announced Project Tango, an experimental smartphone platform dedicated to mobile 3D mapping, which comes out of Mot...

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So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

This infographic from Sushi proposes 7 ways to increase traffic on your social media channels.

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Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions....

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The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.

DIGITAL SKILLS REVOLUTION 

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Want to know how to be a successful social media superstar? Well, all you need is - a simple content strategy, content that your followers want to consume and share. And this infographic from Salon Advantage team proposes five steps to make awesome social media content.

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Learn the basics of building your brand's content calendar to maximize marketing efforts.

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To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

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"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 Authorship – by following these steps, you can add an image next to your search listings.Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

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Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.