Gen-erators Z: Rise of The Wise
Take a look at the second video released from our Gen-erators Z series of films revealing our findings on the 'Rise of The Wise'.
The study of 2,000 Brits, including 1,000 16-25-year-olds, found that 71% believe young adults are more ‘worldly-wise’ now than in previous generations.
Lucozade Energy’s research shows that the internet, social media and more opportunities to travel from a young age mean those born between 1990 and 1998 are far more aware of the world around them than their parents ever were at the same age. 56% of them believe that this digital and life experience will mean young people grow up more prepared for life and their careers.
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