Gen-erators Z

Gen-erators Z: Rise of The Wise

Take a look at the second video released from our Gen-erators Z series of films revealing our findings on the 'Rise of The Wise'.

The study of 2,000 Brits, including 1,000 16-25-year-olds, found that 71% believe young adults are more ‘worldly-wise’ now than in previous generations.

Lucozade Energy’s research shows that the internet, social media and more opportunities to travel from a young age mean those born between 1990 and 1998 are far more aware of the world around them than their parents ever were at the same age. 56% of them believe that this digital and life experience will mean young people grow up more prepared for life and their careers.

Gen-erators Z: The New Rites of Passage

Check out the third and final video from our Gen-erators Z series of films revealing the 'New Rites of Passage'.

Lucozade Energy’s research identified the definition of 'adulthood' in 2014, showing that turning 18 is no longer considered to be the landmark ‘coming of age’ for young people, as research by Lucozade Energy reveals that 24 is the age that people consider themselves to be a ‘grown-up’.

The study also uncovers that Brits think they need to have moved out of home, be in a long-term relationship or married and thinking about children in order to consider themselves a ‘grown-up.’

Gen-erators Z: New Rites of Passage